County profile · Pennsylvania
Susquehanna County, PA market data
Population, household spending and competition for 56 business types in Susquehanna County, each scored against other counties.
- Population, 2025
- 38,237
- −0.3% since 2020
- Households
- 15,517
- Median household income
- $68,487
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $216,400
- Jobs located here
- 9,011
- Highest market score
- 81
- Clothing, shoes and laundry, #114 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Susquehanna County by name and distance, and the households and spending within reach. Or open the report at the center of Susquehanna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,237 people live in Susquehanna County, in 15,517 households. Between 2020 and 2025, the population of Susquehanna County declined 0.3%, against +3.1% for the U.S. The median household income in Susquehanna County is $68,487 a year, 15% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Susquehanna County spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (65).
The highest Groundwork market scores in Susquehanna County are for clothing, shoe and laundry businesses (81); clothing and shoe stores (80); and real estate businesses (77). Susquehanna County ranks #114 of 2,210 scored counties for clothing, shoe and laundry businesses.
For its number of households, Susquehanna County has the most map listings, relative to the U.S., for collision repair and body shops (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (67% below the U.S. rate).
All 56 business types in Susquehanna County
Highest Groundwork market score first. Each score compares Susquehanna County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 81 | #114 of 2,210 | 12 | 7.7 | $2.7M | 308 | 3 |
| Clothing and shoe stores | 80 | #150 of 2,087 | 8 | 5.2 | $4.1M | 321 | 3 |
| Real estate | 77 | #70 of 2,229 | 21 | 13.5 | Index only | 291 | 6 |
| Home repair trades | 77 | #84 of 2,057 | 12 | 7.7 | $3.8M | 157 | 12 |
| HVAC and plumbing | 75 | #118 of 1,707 | 7 | 4.5 | $6.5M | 137 | 6 |
| Fast food and sandwich shops | 74 | #243 of 2,222 | 12 | 7.7 | $4.7M | 154 | 14 |
| Real estate agents and brokers | 73 | #128 of 2,176 | 19 | 12.2 | Index only | 255 | 6 |
| Salons, barbers and spas | 72 | #224 of 2,385 | 33 | 21.3 | $438K | 206 | 6 |
| Dentists and orthodontists | 69 | #274 of 1,886 | 5 | 3.2 | $3.5M | 352 | 7 |
| Primary care and pediatrics | 66 | #340 of 1,656 | 6 | 3.9 | $2.9M | 162 | 9 |
| Grocery and convenience stores | 65 | #604 of 2,402 | 33 | 21.3 | $3M | 89 | 7 |
| Gyms | 64 | #383 of 1,792 | 7 | 4.5 | $1.8M | 135 | Under 3 |
| Hair salons | 63 | #529 of 2,339 | 25 | 16.1 | $578K | 134 | 6 |
| Grocery stores | 62 | #630 of 2,070 | 11 | 7.1 | $9.1M | 98 | 5 |
| Doctors, dentists and clinics | 62 | #644 of 2,394 | 48 | 30.9 | $361K | 237 | 28 |
| Child care and preschools | 60 | #529 of 1,611 | 5 | 3.2 | $1.5M | 152 | 10 |
| Convenience stores | 60 | #764 of 2,261 | 15 | 9.7 | $6.7M | 85 | Under 3 |
| Pizza | 59 | #691 of 2,090 | 13 | 8.4 | $4.3M | 86 | 14 |
| Gyms, studios and classes | 57 | #718 of 2,088 | 16 | 10.3 | $769K | 116 | Under 3 |
| Physical therapy | 56 | #547 of 1,422 | 6 | 3.9 | $2.9M | 120 | 4 |
| Sit-down restaurants | 56 | #904 of 2,405 | 71 | 45.8 | $796K | 120 | 22 |
| Restaurants and cafes | 56 | #929 of 2,405 | 144 | 92.8 | $392K | 106 | 46 |
| Insurance agencies | 55 | #951 of 2,272 | 16 | 10.3 | $1.7M | 132 | 6 |
| Bakeries and dessert shops | 50 | #918 of 1,889 | 11 | 7.1 | $5.1M | 124 | 10 |
| Coffee shops and cafes | 49 | #1,029 of 2,063 | 12 | 7.7 | $4.7M | 127 | 10 |
| Funeral homes | 48 | #768 of 1,472 | 8 | 5.2 | $354K | 52 | 3 |
| Lawn, cleaning and pest control | 42 | #1,179 of 1,771 | 14 | 9.0 | $1.3M | 79 | 14 |
| Martial arts and dance studios | 40 | #936 of 1,334 | 7 | 4.5 | $1.8M | 87 | Under 3 |
| Landscaping and lawn care | 36 | #1,129 of 1,493 | 11 | 7.1 | $1.7M | 58 | 10 |
| Collision repair and body shops | 34 | #1,031 of 1,327 | 10 | 6.4 | $1.4M | 46 | 3 |
| Pet businesses | 32 | #1,813 of 2,200 | 15 | 9.7 | $611K | 70 | 8 |
| Tire shops | 31 | #1,227 of 1,530 | 10 | 6.4 | $1.4M | 57 | 3 |
| Chiropractors | 28 | #1,319 of 1,490 | 12 | 7.7 | $1.4M | 60 | 5 |
| Veterinarians | 23 | #1,329 of 1,485 | 6 | 3.9 | $1.5M | 56 | 5 |
| Gas stations | 16 | #2,274 of 2,358 | 30 | 19.3 | $1.1M | 47 | 27 |
| Auto repair and car care | 16 | #2,339 of 2,401 | 89 | 57.4 | $161K | 60 | 35 |
| Auto repair shops | 15 | #2,332 of 2,378 | 64 | 41.2 | $223K | 50 | 28 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.6M | 192 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.6 | $3.6M | 142 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $11.4M | 95 | 6 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.6 | $4.3M | 138 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.6 | $2.3M | 90 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.6 | $3.6M | 413 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $16.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $9.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $4.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $18.6M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $45.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Susquehanna County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.3M | $922 | 96 |
| Gasoline and other fuels | $33.5M | $2,160 | 83 |
| Food away from home | $56.5M | $3,642 | 89 |
| Groceries | $99.9M | $6,436 | 102 |
| Personal care products and services | $14.5M | $932 | 93 |
| Child care and other personal services | $7.6M | $489 | 84 |
| Memberships, classes and admissions | $12.3M | $793 | 81 |
| Medical and dental services | $17.3M | $1,117 | 87 |
| Pets | $9.2M | $590 | 65 |
| Clothing, shoes and related services | $32.6M | $2,100 | 102 |
| Vehicle insurance | $26.5M | $1,708 | 87 |
| Home repairs, maintenance and insurance | $45.7M | $2,948 | 98 |
| Lawn care, cleaning and other household services | $18.6M | $1,202 | 85 |
| Rent and homeowner costs | $264.5M | $17,046 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Susquehanna County
- Population, 2025 estimate
- 38,237−0.3% since 2020
- Households
- 15,517
- Median age
- 48.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 824 sq. mi.
- People per square mile
- 46
- Median household income
- $68,487+24.6% vs. 2015–2019, before inflation
- Average household income
- $95,074
- Median home value
- $216,400
- Jobs located here
- 9,011
- Daytime population
- 29,767Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Susquehanna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Susquehanna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Susquehanna County, PA growing?
Population estimates put Susquehanna County at 38,237 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 15,517 households. Against the 2015–2019 survey, median household income rose 24.6%, before inflation.
How much do households in Susquehanna County, PA spend?
Households in Susquehanna County spend about $264.5M a year on rent and homeowner costs, $99.9M on groceries and $56.5M on food away from home. Relative to the U.S., household spending in Susquehanna County runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (65).
Which business types have the highest market scores in Susquehanna County, PA?
Of the business types scored in Susquehanna County, clothing, shoe and laundry businesses (81); clothing and shoe stores (80); and real estate businesses (77) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #114 of 2,210 scored counties.
How does Susquehanna County, PA compare with the U.S.?
Median household income in Susquehanna County is $68,487, 15% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Susquehanna County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Susquehanna County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Susquehanna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Susquehanna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.