Metro area profile · Pennsylvania
Johnstown, PA metro area market data
Population, household spending and competition for 56 business types in the Johnstown metro area, each scored against other metro areas.
- Population, 2025
- 128,968
- −3.2% since 2020
- Households
- 55,973
- Median household income
- $58,418
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $121,000
- Jobs located here
- 48,495
- Highest market score
- 73
- Real estate agents and brokers, #24 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Johnstown metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Johnstown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 128,968 people live in the Johnstown metro area, in 55,973 households. Between 2020 and 2025, the population of the Johnstown metro area declined 3.2%, against +3.1% for the U.S. The median household income in the Johnstown metro area is $58,418 a year, 28% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Johnstown metro area spend the most on groceries (an index of 96, where 100 is the U.S. average, so still below it) and the least on pets (58).
The highest Groundwork market scores in the Johnstown metro area are for real estate agents and brokers (73); real estate businesses (73); and clothing, shoe and laundry businesses (66). The Johnstown metro area ranks #24 of 387 scored metro areas for real estate agents and brokers.
The Johnstown metro area is made up of one county, Cambria County. For its number of households, the Johnstown metro area has the most map listings, relative to the U.S., for funeral homes (3.1 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Johnstown metro area
Highest Groundwork market score first. Each score compares the Johnstown metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 73 | #24 of 387 | 53 | 9.5 | Index only | 308 | 11 |
| Real estate | 73 | #25 of 387 | 65 | 11.6 | Index only | 316 | 33 |
| Clothing, shoes and laundry | 66 | #84 of 387 | 89 | 15.9 | $1.2M | 137 | 26 |
| Electricians | 65 | #68 of 383 | 9 | 1.6 | $16.8M | 140 | 12 |
| Home repair trades | 64 | #79 of 387 | 47 | 8.4 | $3.2M | 132 | 55 |
| Clothing and shoe stores | 64 | #97 of 387 | 63 | 11.3 | $1.7M | 134 | 22 |
| Spas and skin care | 61 | #83 of 387 | 32 | 5.7 | $1.5M | 170 | 6 |
| Mortgage brokers and lenders | 61 | #85 of 373 | 8 | 1.4 | Index only | 285 | Under 3 |
| Coffee shops and cafes | 61 | #102 of 387 | 25 | 4.5 | $7.4M | 200 | 13 |
| Roofing and gutters | 61 | #106 of 381 | 14 | 2.5 | $10.8M | 127 | 3 |
| HVAC and plumbing | 57 | #132 of 387 | 24 | 4.3 | $6.3M | 132 | 40 |
| Lawn, cleaning and pest control | 55 | #152 of 387 | 29 | 5.2 | $2.1M | 127 | 54 |
| Nail salons | 54 | #150 of 387 | 15 | 2.7 | $3.2M | 190 | 8 |
| Convenience stores | 53 | #182 of 387 | 44 | 7.9 | $7.8M | 98 | 7 |
| Yoga, Pilates and fitness studios | 52 | #140 of 347 | 6 | 1.1 | $6.1M | 151 | 13 |
| Dentists and orthodontists | 51 | #180 of 387 | 43 | 7.7 | $1.3M | 136 | 41 |
| Bakeries and dessert shops | 51 | #189 of 387 | 38 | 6.8 | $4.9M | 118 | 16 |
| Gas stations | 48 | #206 of 387 | 29 | 5.2 | $3.7M | 155 | 45 |
| Barbershops | 47 | #216 of 387 | 16 | 2.9 | $3M | 158 | Under 3 |
| Car washes and detailing | 47 | #219 of 387 | 16 | 2.9 | $2.8M | 111 | 7 |
| Landscaping and lawn care | 46 | #207 of 385 | 21 | 3.8 | $2.9M | 101 | 34 |
| Grocery and convenience stores | 46 | #226 of 387 | 96 | 17.2 | $3.6M | 105 | 35 |
| Salons, barbers and spas | 46 | #232 of 387 | 171 | 30.6 | $279K | 131 | 63 |
| Restaurants and cafes | 43 | #237 of 387 | 492 | 87.9 | $376K | 101 | 189 |
| Fast food and sandwich shops | 43 | #239 of 387 | 67 | 12.0 | $2.8M | 91 | 86 |
| Sit-down restaurants | 40 | #272 of 387 | 258 | 46.1 | $717K | 108 | 87 |
| Veterinarians | 38 | #273 of 384 | 13 | 2.3 | $2.3M | 84 | 8 |
| Martial arts and dance studios | 36 | #320 of 387 | 22 | 3.9 | $1.7M | 83 | 8 |
| Laundromats | 35 | #271 of 364 | 9 | 1.6 | $12M | 96 | 4 |
| Pet businesses | 33 | #321 of 387 | 45 | 8.0 | $658K | 75 | 14 |
| Gyms, studios and classes | 33 | #335 of 387 | 70 | 12.5 | $527K | 80 | 21 |
| Grocery stores | 30 | #321 of 387 | 37 | 6.6 | $9.2M | 99 | 28 |
| Child care and preschools | 30 | #327 of 387 | 24 | 4.3 | $962K | 96 | 48 |
| Doctors, dentists and clinics | 29 | #346 of 387 | 409 | 73.1 | $141K | 92 | 178 |
| Gyms | 28 | #361 of 387 | 42 | 7.5 | $878K | 68 | 13 |
| Hair salons | 28 | #368 of 387 | 104 | 18.6 | $459K | 107 | 48 |
| Tire shops | 26 | #331 of 386 | 21 | 3.8 | $2.1M | 85 | 9 |
| Pet grooming and boarding | 26 | #352 of 386 | 21 | 3.8 | $1.4M | 55 | 6 |
| Pizza | 26 | #354 of 387 | 74 | 13.2 | $2.5M | 49 | 86 |
| Primary care and pediatrics | 24 | #351 of 387 | 48 | 8.6 | $1.2M | 67 | 70 |
| Insurance agencies | 22 | #350 of 387 | 79 | 14.1 | $1.1M | 85 | 54 |
| Pet stores | 22 | #357 of 382 | 7 | 1.3 | $4.2M | 93 | Under 3 |
| Funeral homes | 20 | #360 of 377 | 37 | 6.6 | $262K | 39 | 16 |
| Chiropractors | 12 | #386 of 386 | 37 | 6.6 | $1.6M | 65 | 21 |
| Collision repair and body shops | 11 | #376 of 381 | 21 | 3.8 | $2.1M | 69 | 17 |
| Auto repair and car care | 10 | #385 of 387 | 225 | 40.2 | $199K | 74 | 96 |
| Physical therapy | 8 | #383 of 386 | 39 | 7.0 | $1.5M | 61 | 30 |
| Optometrists and eye care | 5 | #385 of 386 | 28 | 5.0 | $2.1M | 66 | 16 |
| Auto repair shops | 5 | #386 of 387 | 152 | 27.2 | $294K | 66 | 79 |
| Dry cleaners | Not scored | Not scored | 4 | 0.7 | $26.9M | 172 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 0.7 | $15.5M | 242 | 17 |
| Pest control | Not scored | Not scored | 4 | 0.7 | $15.5M | 151 | 3 |
| Property management | Not scored | Not scored | 4 | 0.7 | Index only | 401 | 16 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $22.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $57.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Johnstown metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $44.7M | $798 | 83 |
| Gasoline and other fuels | $107.1M | $1,914 | 74 |
| Food away from home | $185.1M | $3,306 | 81 |
| Groceries | $341.1M | $6,094 | 96 |
| Personal care products and services | $47.7M | $852 | 85 |
| Child care and other personal services | $23.1M | $412 | 71 |
| Memberships, classes and admissions | $36.9M | $659 | 67 |
| Medical and dental services | $57.5M | $1,028 | 80 |
| Pets | $29.6M | $529 | 58 |
| Clothing, shoes and related services | $107.6M | $1,922 | 94 |
| Vehicle insurance | $84.7M | $1,514 | 77 |
| Home repairs, maintenance and insurance | $150.9M | $2,697 | 89 |
| Lawn care, cleaning and other household services | $61.8M | $1,104 | 78 |
| Rent and homeowner costs | $890.6M | $15,911 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Johnstown metro area
- Population, 2025 estimate
- 128,968−3.2% since 2020
- Households
- 55,973
- Median age
- 45.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 688 sq. mi.
- People per square mile
- 191
- Median household income
- $58,418+25.2% vs. 2015–2019, before inflation
- Average household income
- $79,237
- Median home value
- $121,000
- Jobs located here
- 48,495
- Daytime population
- 125,354Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Johnstown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Johnstown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Johnstown metro area 1
- Cambria County, PA131,538 people
Other markets based in Pennsylvania 12
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- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Johnstown, PA metro area growing?
Population estimates put the Johnstown metro area at 128,968 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 55,973 households. Against the 2015–2019 survey, median household income rose 25.2%, before inflation.
How much do households in the Johnstown, PA metro area spend?
Households in the Johnstown metro area spend about $890.6M a year on rent and homeowner costs, $341.1M on groceries and $185.1M on food away from home. Relative to the U.S., household spending in the Johnstown metro area runs highest on groceries (an index of 96, where 100 is the U.S. average, so still below it) and lowest on pets (58).
Which business types have the highest market scores in the Johnstown, PA metro area?
Of the business types scored in the Johnstown metro area, real estate agents and brokers (73); real estate businesses (73); and clothing, shoe and laundry businesses (66) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #24 of 387 scored metro areas.
How does the Johnstown, PA metro area compare with the U.S.?
Median household income in the Johnstown metro area is $58,418, 28% below the U.S. median of $80,734. The population fell 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.1 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Johnstown metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Johnstown metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Johnstown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Johnstown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.