Metro area profile · Pennsylvania
Gettysburg, PA metro area market data
Population, household spending and competition for 56 business types in the Gettysburg metro area, each scored against other metro areas.
- Population, 2025
- 107,594
- +3.6% since 2020
- Households
- 40,841
- Median household income
- $84,092
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $268,500
- Jobs located here
- 31,894
- Highest market score
- 89
- Grocery stores, #6 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Gettysburg metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Gettysburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 107,594 people live in the Gettysburg metro area, in 40,841 households. Between 2020 and 2025, the population of the Gettysburg metro area grew 3.6%, faster than the U.S. (+3.1%). The median household income in the Gettysburg metro area is $84,092 a year, 4% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Gettysburg metro area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on pets (71).
The highest Groundwork market scores in the Gettysburg metro area are for grocery stores (89), real estate businesses (87) and real estate agents and brokers (87). The Gettysburg metro area ranks #6 of 387 scored metro areas for grocery stores.
The Gettysburg metro area is made up of one county, Adams County. For its number of households, the Gettysburg metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (73% above the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in the Gettysburg metro area
Highest Groundwork market score first. Each score compares the Gettysburg metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 89 | #6 of 387 | 17 | 4.2 | $16.4M | 176 | 10 |
| Real estate | 87 | #2 of 387 | 50 | 12.2 | Index only | 343 | 35 |
| Real estate agents and brokers | 87 | #2 of 387 | 43 | 10.5 | Index only | 316 | 17 |
| Nail salons | 85 | #2 of 387 | 9 | 2.2 | $4.6M | 276 | 3 |
| Gyms | 83 | #5 of 387 | 18 | 4.4 | $2M | 157 | 6 |
| Spas and skin care | 82 | #3 of 387 | 20 | 4.9 | $2.1M | 237 | 6 |
| Gyms, studios and classes | 82 | #6 of 387 | 39 | 9.5 | $944K | 143 | 11 |
| Dentists and orthodontists | 81 | #5 of 387 | 26 | 6.4 | $1.9M | 192 | 23 |
| Insurance agencies | 81 | #29 of 387 | 23 | 5.6 | $3.4M | 272 | 15 |
| Doctors, dentists and clinics | 80 | #12 of 387 | 219 | 53.6 | $225K | 147 | 71 |
| Salons, barbers and spas | 79 | #6 of 387 | 115 | 28.2 | $360K | 169 | 34 |
| Martial arts and dance studios | 79 | #7 of 387 | 13 | 3.2 | $2.8M | 140 | 5 |
| Physical therapy | 78 | #16 of 386 | 14 | 3.4 | $3.5M | 146 | 5 |
| Sit-down restaurants | 78 | #17 of 387 | 169 | 41.4 | $967K | 146 | 65 |
| Restaurants and cafes | 78 | #24 of 387 | 355 | 86.9 | $461K | 124 | 167 |
| Convenience stores | 78 | #27 of 387 | 27 | 6.6 | $10.3M | 131 | 7 |
| Barbershops | 77 | #11 of 387 | 14 | 3.4 | $3M | 157 | Under 3 |
| Optometrists and eye care | 77 | #16 of 386 | 7 | 1.7 | $7M | 224 | 5 |
| Tire shops | 77 | #21 of 386 | 5 | 1.2 | $8.6M | 343 | 6 |
| Grocery and convenience stores | 77 | #25 of 387 | 74 | 18.1 | $3.8M | 111 | 17 |
| Clothing, shoes and laundry | 77 | #27 of 387 | 80 | 19.6 | $1.2M | 131 | 31 |
| Child care and preschools | 77 | #27 of 387 | 10 | 2.4 | $2.3M | 228 | 21 |
| Primary care and pediatrics | 77 | #32 of 387 | 16 | 3.9 | $3.1M | 173 | 30 |
| Fast food and sandwich shops | 77 | #35 of 387 | 33 | 8.1 | $5M | 162 | 78 |
| Coffee shops and cafes | 74 | #28 of 387 | 24 | 5.9 | $6.8M | 184 | 23 |
| Chiropractors | 74 | #29 of 386 | 12 | 2.9 | $4.1M | 171 | 8 |
| Gas stations | 73 | #45 of 387 | 20 | 4.9 | $5M | 209 | 22 |
| Hair salons | 72 | #20 of 387 | 70 | 17.1 | $592K | 138 | 24 |
| Clothing and shoe stores | 71 | #55 of 387 | 57 | 14.0 | $1.6M | 127 | 31 |
| Yoga, Pilates and fitness studios | 68 | #44 of 347 | 8 | 2.0 | $4.6M | 113 | 6 |
| Car washes and detailing | 64 | #92 of 387 | 17 | 4.2 | $2.5M | 100 | Under 3 |
| HVAC and plumbing | 62 | #98 of 387 | 27 | 6.6 | $4.8M | 101 | 35 |
| Home repair trades | 62 | #103 of 387 | 57 | 14.0 | $2.3M | 94 | 67 |
| Bakeries and dessert shops | 60 | #121 of 387 | 37 | 9.1 | $4.4M | 107 | 23 |
| Roofing and gutters | 60 | #121 of 381 | 17 | 4.2 | $7.6M | 90 | 8 |
| Funeral homes | 60 | #123 of 377 | 10 | 2.4 | $706K | 104 | 6 |
| Pizza | 59 | #119 of 387 | 34 | 8.3 | $4.8M | 95 | 78 |
| Laundromats | 57 | #136 of 364 | 8 | 2.0 | $11.5M | 92 | Under 3 |
| Electricians | 57 | #140 of 383 | 13 | 3.2 | $10M | 83 | 24 |
| House cleaning | 53 | #159 of 375 | 10 | 2.4 | $5.3M | 82 | 14 |
| Lawn, cleaning and pest control | 45 | #218 of 387 | 44 | 10.8 | $1.2M | 71 | 55 |
| Auto repair and car care | 44 | #249 of 387 | 166 | 40.6 | $258K | 96 | 84 |
| Veterinarians | 43 | #241 of 384 | 10 | 2.4 | $2.7M | 97 | 12 |
| Pet businesses | 37 | #294 of 387 | 41 | 10.0 | $647K | 74 | 20 |
| Pet stores | 33 | #314 of 382 | 7 | 1.7 | $3.8M | 84 | Under 3 |
| Auto repair shops | 33 | #318 of 387 | 116 | 28.4 | $370K | 83 | 75 |
| Pet grooming and boarding | 33 | #318 of 386 | 16 | 3.9 | $1.7M | 65 | 8 |
| Collision repair and body shops | 32 | #313 of 381 | 17 | 4.2 | $2.5M | 82 | 22 |
| Landscaping and lawn care | 31 | #321 of 385 | 34 | 8.3 | $1.5M | 53 | 41 |
| Property management | Not scored | Not scored | 4 | 1.0 | Index only | 334 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $42.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $49.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Gettysburg metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.9M | $1,050 | 110 |
| Gasoline and other fuels | $99.8M | $2,445 | 94 |
| Food away from home | $163.5M | $4,003 | 98 |
| Groceries | $278.6M | $6,822 | 108 |
| Personal care products and services | $41.4M | $1,015 | 101 |
| Child care and other personal services | $22.8M | $558 | 96 |
| Memberships, classes and admissions | $36.8M | $902 | 92 |
| Medical and dental services | $49.2M | $1,204 | 93 |
| Pets | $26.5M | $649 | 71 |
| Clothing, shoes and related services | $92.2M | $2,257 | 110 |
| Vehicle insurance | $78.6M | $1,925 | 98 |
| Home repairs, maintenance and insurance | $129.8M | $3,178 | 105 |
| Lawn care, cleaning and other household services | $52.7M | $1,289 | 91 |
| Rent and homeowner costs | $742M | $18,167 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gettysburg metro area
- Population, 2025 estimate
- 107,594+3.6% since 2020
- Households
- 40,841
- Median age
- 44.1
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 519 sq. mi.
- People per square mile
- 205
- Median household income
- $84,092+25.0% vs. 2015–2019, before inflation
- Average household income
- $102,363
- Median home value
- $268,500
- Jobs located here
- 31,894
- Daytime population
- 87,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gettysburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gettysburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gettysburg metro area 1
- Adams County, PA106,115 people
Other markets based in Pennsylvania 12
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- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Gettysburg, PA metro area growing?
Population estimates put the Gettysburg metro area at 107,594 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 40,841 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in the Gettysburg, PA metro area spend?
Households in the Gettysburg metro area spend about $742M a year on rent and homeowner costs, $278.6M on groceries and $163.5M on food away from home. Relative to the U.S., household spending in the Gettysburg metro area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on pets (71).
Which business types have the highest market scores in the Gettysburg, PA metro area?
Of the business types scored in the Gettysburg metro area, grocery stores (89), real estate businesses (87) and real estate agents and brokers (87) have the highest Groundwork market scores. For grocery stores, that ranks #6 of 387 scored metro areas.
How does the Gettysburg, PA metro area compare with the U.S.?
Median household income in the Gettysburg metro area is $84,092, 4% above the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $268,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (73% above the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Gettysburg metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gettysburg metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Gettysburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gettysburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.