Metro area profile · Pennsylvania
Allentown-Bethlehem-Easton, PA-NJ metro area market data
Population, household spending and competition for 56 business types in the Allentown-Bethlehem-Easton metro area, each scored against other metro areas.
- Population, 2025
- 887,615
- +3.0% since 2020
- Households
- 339,656
- Median household income
- $84,587
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $300,800
- Jobs located here
- 385,046
- Highest market score
- 83
- Clothing and shoe stores, #14 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Allentown-Bethlehem-Easton metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Allentown-Bethlehem-Easton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 887,615 people live in the Allentown-Bethlehem-Easton metro area, in 339,656 households. Population estimates show the Allentown-Bethlehem-Easton metro area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Allentown-Bethlehem-Easton metro area is $84,587 a year, 5% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Allentown-Bethlehem-Easton metro area spend the most on clothing, shoes and related services (an index of 114, where 100 is the U.S. average) and the least on pets (74).
The highest Groundwork market scores in the Allentown-Bethlehem-Easton metro area are for clothing and shoe stores (83); clothing, shoe and laundry businesses (81); and property management companies (80). The Allentown-Bethlehem-Easton metro area ranks #14 of 387 scored metro areas for clothing and shoe stores.
The Allentown-Bethlehem-Easton metro area takes in 4 counties: Lehigh County, PA; Northampton County, PA; Warren County, NJ; and Carbon County, PA. For its number of households, the Allentown-Bethlehem-Easton metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (40% above the U.S. rate) and the fewest for oil change and quick-lube shops (57% below the U.S. rate).
All 56 business types in the Allentown-Bethlehem-Easton metro area
Highest Groundwork market score first. Each score compares the Allentown-Bethlehem-Easton metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 83 | #14 of 387 | 363 | 10.7 | $2.2M | 172 | 181 |
| Clothing, shoes and laundry | 81 | #17 of 387 | 585 | 17.2 | $1.4M | 154 | 234 |
| Property management | 80 | #10 of 374 | 57 | 1.7 | Index only | 199 | 117 |
| Real estate agents and brokers | 78 | #12 of 387 | 717 | 21.1 | Index only | 161 | 197 |
| Roofing and gutters | 78 | #12 of 381 | 103 | 3.0 | $10.7M | 127 | 45 |
| Real estate | 77 | #13 of 387 | 907 | 26.7 | Index only | 160 | 434 |
| Oil change and quick lube | 76 | #20 of 290 | 10 | 0.3 | $31M | 226 | 12 |
| Coffee shops and cafes | 75 | #26 of 387 | 262 | 7.7 | $5.3M | 144 | 169 |
| Home repair trades | 73 | #25 of 387 | 423 | 12.5 | $2.6M | 108 | 480 |
| Fast food and sandwich shops | 72 | #63 of 387 | 402 | 11.8 | $3.5M | 114 | 632 |
| Spas and skin care | 70 | #38 of 387 | 272 | 8.0 | $1.3M | 148 | 71 |
| Pest control | 70 | #44 of 345 | 35 | 1.0 | $12.9M | 126 | 22 |
| Dry cleaners | 69 | #36 of 272 | 37 | 1.1 | $21.4M | 137 | 27 |
| Home inspectors | 68 | #35 of 243 | 24 | 0.7 | Index only | 100 | 15 |
| Gyms | 67 | #54 of 387 | 219 | 6.4 | $1.5M | 116 | 97 |
| HVAC and plumbing | 67 | #64 of 387 | 220 | 6.5 | $5M | 106 | 272 |
| Mortgage brokers and lenders | 66 | #53 of 373 | 109 | 3.2 | Index only | 148 | 51 |
| Electricians | 66 | #66 of 383 | 100 | 2.9 | $11.1M | 92 | 163 |
| Grocery stores | 63 | #98 of 387 | 226 | 6.7 | $10.4M | 112 | 136 |
| Restaurants and cafes | 62 | #116 of 387 | 3,527 | 103.8 | $396K | 107 | 1,486 |
| Gyms, studios and classes | 61 | #91 of 387 | 475 | 14.0 | $694K | 105 | 186 |
| Grocery and convenience stores | 61 | #122 of 387 | 651 | 19.2 | $3.6M | 106 | 246 |
| Convenience stores | 60 | #128 of 387 | 280 | 8.2 | $8.4M | 106 | 110 |
| Yoga, Pilates and fitness studios | 58 | #102 of 347 | 73 | 2.1 | $4.5M | 111 | 97 |
| Tire shops | 58 | #153 of 386 | 127 | 3.7 | $2.4M | 97 | 38 |
| House cleaning | 56 | #123 of 375 | 67 | 2.0 | $6.7M | 105 | 169 |
| Urgent care and walk-in clinics | 55 | #81 of 197 | 21 | 0.6 | $20M | 81 | 17 |
| Sit-down restaurants | 54 | #156 of 387 | 1,926 | 56.7 | $726K | 109 | 679 |
| Pizza | 54 | #161 of 387 | 339 | 10.0 | $4.1M | 81 | 632 |
| Insurance agencies | 54 | #164 of 387 | 426 | 12.5 | $1.3M | 104 | 244 |
| Salons, barbers and spas | 51 | #177 of 387 | 1,484 | 43.7 | $238K | 112 | 564 |
| Chiropractors | 50 | #190 of 386 | 179 | 5.3 | $2.3M | 98 | 98 |
| Car washes and detailing | 50 | #190 of 387 | 131 | 3.9 | $2.4M | 94 | 53 |
| Nail salons | 50 | #191 of 387 | 187 | 5.5 | $1.9M | 113 | 114 |
| Martial arts and dance studios | 49 | #201 of 387 | 183 | 5.4 | $1.8M | 89 | 89 |
| Barbershops | 49 | #202 of 387 | 218 | 6.4 | $1.6M | 86 | 20 |
| Physical therapy | 49 | #203 of 386 | 220 | 6.5 | $1.9M | 79 | 101 |
| Bakeries and dessert shops | 49 | #208 of 387 | 391 | 11.5 | $3.6M | 86 | 198 |
| Optometrists and eye care | 49 | #214 of 386 | 140 | 4.1 | $3M | 96 | 54 |
| Laundromats | 48 | #191 of 364 | 72 | 2.1 | $11M | 88 | 26 |
| Hair salons | 48 | #199 of 387 | 776 | 22.8 | $454K | 106 | 356 |
| Child care and preschools | 48 | #207 of 387 | 220 | 6.5 | $939K | 94 | 287 |
| Lawn, cleaning and pest control | 44 | #223 of 387 | 331 | 9.7 | $1.4M | 81 | 561 |
| Dentists and orthodontists | 44 | #238 of 387 | 419 | 12.3 | $1M | 102 | 340 |
| Funeral homes | 43 | #228 of 377 | 100 | 2.9 | $547K | 81 | 60 |
| Gas stations | 43 | #246 of 387 | 329 | 9.7 | $2.2M | 91 | 269 |
| Primary care and pediatrics | 41 | #265 of 387 | 282 | 8.3 | $1.5M | 84 | 574 |
| Auto repair and car care | 40 | #272 of 387 | 1,266 | 37.3 | $245K | 91 | 530 |
| Collision repair and body shops | 39 | #272 of 381 | 115 | 3.4 | $2.7M | 87 | 88 |
| Pet grooming and boarding | 37 | #296 of 386 | 131 | 3.9 | $1.7M | 68 | 55 |
| Doctors, dentists and clinics | 37 | #307 of 387 | 3,577 | 105.3 | $117K | 77 | 1,184 |
| Landscaping and lawn care | 35 | #280 of 385 | 229 | 6.7 | $2M | 67 | 370 |
| Veterinarians | 35 | #297 of 384 | 112 | 3.3 | $2M | 75 | 83 |
| Pet businesses | 35 | #305 of 387 | 368 | 10.8 | $620K | 71 | 165 |
| Auto repair shops | 31 | #330 of 387 | 824 | 24.3 | $376K | 85 | 419 |
| Pet stores | 26 | #347 of 382 | 86 | 2.5 | $2.7M | 59 | 27 |
Household spending in the Allentown-Bethlehem-Easton metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $309.9M | $912 | 95 |
| Gasoline and other fuels | $712.2M | $2,097 | 81 |
| Food away from home | $1.4B | $4,117 | 101 |
| Groceries | $2.3B | $6,896 | 109 |
| Personal care products and services | $352.6M | $1,038 | 103 |
| Child care and other personal services | $206.5M | $608 | 105 |
| Memberships, classes and admissions | $329.4M | $970 | 99 |
| Medical and dental services | $419.7M | $1,236 | 96 |
| Pets | $228.1M | $672 | 74 |
| Clothing, shoes and related services | $793.5M | $2,336 | 114 |
| Vehicle insurance | $558.9M | $1,645 | 84 |
| Home repairs, maintenance and insurance | $1.1B | $3,256 | 108 |
| Lawn care, cleaning and other household services | $449.8M | $1,324 | 94 |
| Rent and homeowner costs | $6.3B | $18,530 | 111 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Allentown-Bethlehem-Easton metro area
- Population, 2025 estimate
- 887,615+3.0% since 2020
- Households
- 339,656
- Median age
- 42.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,453 sq. mi.
- People per square mile
- 601
- Median household income
- $84,587+25.0% vs. 2015–2019, before inflation
- Average household income
- $111,676
- Median home value
- $300,800
- Jobs located here
- 385,046
- Daytime population
- 840,185Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Allentown-Bethlehem-Easton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Allentown-Bethlehem-Easton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Allentown-Bethlehem-Easton metro area 4
- Lehigh County, PA378,792 people
- Northampton County, PA318,580 people
- Warren County, NJ110,849 people
- Carbon County, PA65,382 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
- Johnstown, PA metro area131,538 people
Questions
How fast is the Allentown-Bethlehem-Easton, PA-NJ metro area growing?
Population estimates put the Allentown-Bethlehem-Easton metro area at 887,615 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 339,656 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in the Allentown-Bethlehem-Easton, PA-NJ metro area spend?
Households in the Allentown-Bethlehem-Easton metro area spend about $6.3B a year on rent and homeowner costs, $2.3B on groceries and $1.4B on food away from home. Relative to the U.S., household spending in the Allentown-Bethlehem-Easton metro area runs highest on clothing, shoes and related services (an index of 114, where 100 is the U.S. average) and lowest on pets (74).
Which business types have the highest market scores in the Allentown-Bethlehem-Easton, PA-NJ metro area?
Of the business types scored in the Allentown-Bethlehem-Easton metro area, clothing and shoe stores (83); clothing, shoe and laundry businesses (81); and property management companies (80) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #14 of 387 scored metro areas.
How does the Allentown-Bethlehem-Easton, PA-NJ metro area compare with the U.S.?
Median household income in the Allentown-Bethlehem-Easton metro area is $84,587, 5% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $300,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (40% above the U.S. rate) and lowest for oil change and quick-lube shops (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Allentown-Bethlehem-Easton metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Allentown-Bethlehem-Easton metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Allentown-Bethlehem-Easton metro area?
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The button opens the report at the center of the Allentown-Bethlehem-Easton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.