County profile · Pennsylvania
Wayne County, PA market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,703
- +1.1% since 2020
- Households
- 20,877
- Median household income
- $62,381
- +11.2% vs. 2015–2019, before inflation
- Median home value
- $242,100
- Jobs located here
- 14,421
- Highest market score
- 82
- Clothing and shoe stores, #119 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 51,703 people and 20,877 households. Between 2020 and 2025, the population of Wayne County grew 1.1%, slower than the U.S. (+3.1%). Median household income in Wayne County is $62,381, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.2%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in Wayne County, clothing and shoe stores (82); clothing, shoe and laundry businesses (81); and spas and skin care studios (68) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #119 of 2,087 scored counties.
Against the U.S., map listings per household run highest for gas stations (72% above the U.S. rate) and lowest for clothing and shoe stores (70% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 82 | #119 of 2,087 | 10 | 4.8 | $4.2M | 331 | 4 |
| Clothing, shoes and laundry | 81 | #118 of 2,210 | 20 | 9.6 | $2.1M | 239 | 4 |
| Spas and skin care | 68 | #256 of 1,769 | 6 | 2.9 | $3.1M | 356 | 4 |
| Pizza | 66 | #449 of 2,090 | 13 | 6.2 | $5.6M | 110 | 23 |
| Nail salons | 64 | #283 of 1,328 | 6 | 2.9 | $3.1M | 187 | Under 3 |
| Home repair trades | 62 | #475 of 2,057 | 16 | 7.7 | $3.7M | 152 | 41 |
| Convenience stores | 62 | #690 of 2,261 | 20 | 9.6 | $6.6M | 83 | Under 3 |
| Real estate agents and brokers | 61 | #531 of 2,176 | 42 | 20.1 | Index only | 151 | 10 |
| Fast food and sandwich shops | 61 | #708 of 2,222 | 24 | 11.5 | $3M | 99 | 23 |
| Funeral homes | 60 | #478 of 1,472 | 6 | 2.9 | $639K | 94 | 5 |
| HVAC and plumbing | 59 | #510 of 1,707 | 7 | 3.4 | $8.5M | 178 | 26 |
| Barbershops | 58 | #481 of 1,356 | 7 | 3.4 | $2.7M | 142 | Under 3 |
| Dentists and orthodontists | 58 | #646 of 1,886 | 15 | 7.2 | $1.5M | 152 | 11 |
| Real estate | 58 | #674 of 2,229 | 51 | 24.4 | Index only | 156 | 21 |
| Grocery and convenience stores | 58 | #882 of 2,402 | 54 | 25.9 | $2.4M | 72 | 10 |
| Martial arts and dance studios | 54 | #556 of 1,334 | 8 | 3.8 | $1.9M | 94 | 3 |
| Gyms | 54 | #750 of 1,792 | 10 | 4.8 | $1.5M | 116 | 7 |
| Electricians | 52 | #540 of 1,160 | 6 | 2.9 | $9.9M | 82 | 12 |
| Grocery stores | 51 | #996 of 2,070 | 18 | 8.6 | $7.3M | 78 | 9 |
| Child care and preschools | 49 | #841 of 1,611 | 10 | 4.8 | $944K | 94 | 14 |
| Salons, barbers and spas | 47 | #1,317 of 2,385 | 67 | 32.1 | $279K | 131 | 23 |
| Insurance agencies | 45 | #1,289 of 2,272 | 26 | 12.5 | $1.4M | 108 | 16 |
| Gyms, studios and classes | 45 | #1,297 of 2,088 | 24 | 11.5 | $631K | 95 | 10 |
| Chiropractors | 41 | #983 of 1,490 | 10 | 4.8 | $2.2M | 94 | 7 |
| Laundromats | 38 | #534 of 785 | 5 | 2.4 | $8.4M | 67 | Under 3 |
| Car washes and detailing | 38 | #1,028 of 1,451 | 9 | 4.3 | $2.1M | 83 | Under 3 |
| Primary care and pediatrics | 37 | #1,231 of 1,656 | 16 | 7.7 | $1.4M | 79 | 28 |
| Coffee shops and cafes | 36 | #1,557 of 2,063 | 24 | 11.5 | $3M | 82 | 12 |
| House cleaning | 35 | #681 of 847 | 5 | 2.4 | $4.8M | 75 | 10 |
| Sit-down restaurants | 35 | #1,823 of 2,405 | 103 | 49.3 | $706K | 106 | 59 |
| Doctors, dentists and clinics | 35 | #1,883 of 2,394 | 138 | 66.1 | $162K | 107 | 64 |
| Restaurants and cafes | 34 | #1,870 of 2,405 | 220 | 105.4 | $331K | 89 | 95 |
| Hair salons | 34 | #1,901 of 2,339 | 47 | 22.5 | $398K | 92 | 18 |
| Tire shops | 33 | #1,189 of 1,530 | 13 | 6.2 | $1.5M | 58 | 4 |
| Veterinarians | 31 | #1,183 of 1,485 | 7 | 3.4 | $1.7M | 62 | 6 |
| Bakeries and dessert shops | 31 | #1,595 of 1,889 | 27 | 12.9 | $2.7M | 65 | 12 |
| Yoga, Pilates and fitness studios | 30 | #694 of 777 | 6 | 2.9 | $2.5M | 62 | 7 |
| Collision repair and body shops | 26 | #1,171 of 1,327 | 9 | 4.3 | $2.1M | 68 | 9 |
| Gas stations | 26 | #2,093 of 2,358 | 39 | 18.7 | $1.1M | 48 | 26 |
| Landscaping and lawn care | 22 | #1,424 of 1,493 | 13 | 6.2 | $1.9M | 63 | 42 |
| Lawn, cleaning and pest control | 21 | #1,716 of 1,771 | 20 | 9.6 | $1.2M | 72 | 55 |
| Pet businesses | 20 | #2,116 of 2,200 | 31 | 14.8 | $378K | 43 | 12 |
| Optometrists and eye care | 19 | #1,212 of 1,302 | 14 | 6.7 | $1.6M | 51 | 6 |
| Physical therapy | 19 | #1,356 of 1,422 | 18 | 8.6 | $1.2M | 52 | 12 |
| Auto repair and car care | 19 | #2,286 of 2,401 | 102 | 48.9 | $185K | 69 | 49 |
| Auto repair shops | 18 | #2,295 of 2,378 | 66 | 31.6 | $286K | 64 | 40 |
| Pet grooming and boarding | 17 | #1,395 of 1,461 | 11 | 5.3 | $1.1M | 42 | 6 |
| Pet stores | 11 | #952 of 974 | 8 | 3.8 | $1.5M | 32 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.9 | Index only | 155 | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.4 | Index only | 295 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.4 | $19.7M | 233 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $12.1M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.0 | $11.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $42.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.9M | $904 | 94 |
| Gasoline and other fuels | $44.7M | $2,142 | 83 |
| Food away from home | $72.7M | $3,485 | 86 |
| Groceries | $131.3M | $6,287 | 99 |
| Personal care products and services | $18.7M | $896 | 89 |
| Child care and other personal services | $9.4M | $452 | 78 |
| Memberships, classes and admissions | $15.1M | $725 | 74 |
| Medical and dental services | $22.4M | $1,074 | 83 |
| Pets | $11.7M | $561 | 62 |
| Clothing, shoes and related services | $42.1M | $2,014 | 98 |
| Vehicle insurance | $35.3M | $1,692 | 86 |
| Home repairs, maintenance and insurance | $59.2M | $2,836 | 94 |
| Lawn care, cleaning and other household services | $24.1M | $1,156 | 82 |
| Rent and homeowner costs | $345M | $16,527 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 51,703+1.1% since 2020
- Households
- 20,877
- Median age
- 49.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 726 sq. mi.
- People per square mile
- 71
- Median household income
- $62,381+11.2% vs. 2015–2019, before inflation
- Average household income
- $85,112
- Median home value
- $242,100
- Jobs located here
- 14,421
- Daytime population
- 42,957Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wayne County, PA growing?
Population estimates put Wayne County at 51,703 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 20,877 households. Median household income rose 11.2% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, PA spend?
Households in Wayne County spend about $345M a year on rent and homeowner costs, $131.3M on groceries and $72.7M on food away from home. Set against the U.S., households in Wayne County spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in Wayne County, PA?
The highest Groundwork market scores in Wayne County are for clothing and shoe stores (82); clothing, shoe and laundry businesses (81); and spas and skin care studios (68). Wayne County ranks #119 of 2,087 scored counties for clothing and shoe stores.
How does Wayne County, PA compare with the U.S.?
The median household income in Wayne County is $62,381 a year, 23% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $242,100, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for gas stations (72% above the U.S. rate) and the fewest for clothing and shoe stores (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.