Small-town market profile · Pennsylvania
Somerset, PA area market data
Population, household spending and competition for 56 business types in the Somerset area, each scored against other small-town markets.
- Population, 2025
- 72,004
- −2.7% since 2020
- Households
- 29,344
- Median household income
- $61,446
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $150,600
- Jobs located here
- 23,480
- Highest market score
- 78
- Clothing and shoe stores, #36 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Somerset area by name and distance, and the households and spending within reach. Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 72,004 people live in the Somerset area, in 29,344 households. Population estimates show the Somerset area declined 2.7% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Somerset area is $61,446 a year, 24% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Somerset area spend the most on groceries (an index of 97, where 100 is the U.S. average, so still below it) and the least on pets (59).
The highest Groundwork market scores in the Somerset area are for clothing and shoe stores (78); clothing, shoe and laundry businesses (76); and real estate agents and brokers (73). The Somerset area ranks #36 of 536 scored small-town markets for clothing and shoe stores.
The Somerset area is made up of one county, Somerset County. For its number of households, the Somerset area has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for real estate agents and brokers (81% below the U.S. rate).
All 56 business types in the Somerset area
Highest Groundwork market score first. Each score compares the Somerset area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 78 | #36 of 536 | 14 | 4.8 | $4M | 318 | 3 |
| Clothing, shoes and laundry | 76 | #47 of 536 | 30 | 10.2 | $1.9M | 214 | 6 |
| Real estate agents and brokers | 73 | #30 of 533 | 17 | 5.8 | Index only | 508 | 9 |
| HVAC and plumbing | 72 | #37 of 476 | 5 | 1.7 | $16M | 336 | 18 |
| Real estate | 72 | #38 of 536 | 23 | 7.8 | Index only | 472 | 18 |
| Convenience stores | 72 | #71 of 529 | 24 | 8.2 | $7.5M | 96 | 3 |
| Home repair trades | 67 | #71 of 526 | 21 | 7.2 | $3.8M | 157 | 39 |
| Child care and preschools | 66 | #105 of 454 | 9 | 3.1 | $1.3M | 132 | 11 |
| Roofing and gutters | 62 | #72 of 288 | 7 | 2.4 | $11.4M | 135 | Under 3 |
| Barbershops | 62 | #112 of 377 | 5 | 1.7 | $5.1M | 269 | Under 3 |
| Fast food and sandwich shops | 62 | #160 of 537 | 30 | 10.2 | $3.3M | 107 | 32 |
| Grocery and convenience stores | 61 | #166 of 538 | 59 | 20.1 | $3.1M | 90 | 17 |
| Nail salons | 57 | #144 of 387 | 8 | 2.7 | $3.2M | 189 | Under 3 |
| Car washes and detailing | 55 | #172 of 441 | 10 | 3.4 | $2.6M | 104 | 3 |
| Restaurants and cafes | 55 | #212 of 538 | 261 | 88.9 | $376K | 101 | 92 |
| Sit-down restaurants | 54 | #220 of 538 | 118 | 40.2 | $831K | 125 | 47 |
| Dentists and orthodontists | 54 | #222 of 526 | 19 | 6.5 | $1.6M | 163 | 15 |
| Grocery stores | 54 | #228 of 506 | 18 | 6.1 | $10M | 108 | 14 |
| Electricians | 50 | #156 of 295 | 9 | 3.1 | $8.9M | 74 | 21 |
| Optometrists and eye care | 50 | #209 of 400 | 11 | 3.7 | $2.8M | 88 | 3 |
| Spas and skin care | 49 | #261 of 504 | 24 | 8.2 | $1.1M | 120 | 3 |
| Primary care and pediatrics | 46 | #265 of 458 | 12 | 4.1 | $2.5M | 142 | 41 |
| Coffee shops and cafes | 46 | #300 of 529 | 25 | 8.5 | $3.9M | 106 | 12 |
| Gas stations | 46 | #313 of 536 | 32 | 10.9 | $2M | 83 | 30 |
| Insurance agencies | 45 | #301 of 537 | 35 | 11.9 | $1.4M | 114 | 21 |
| Pizza | 40 | #360 of 520 | 36 | 12.3 | $2.7M | 54 | 32 |
| Collision repair and body shops | 39 | #274 of 387 | 10 | 3.4 | $2.6M | 85 | 8 |
| Laundromats | 38 | #107 of 150 | 9 | 3.1 | $6.3M | 50 | Under 3 |
| Gyms | 38 | #377 of 506 | 18 | 6.1 | $1.1M | 83 | Under 3 |
| Funeral homes | 37 | #264 of 365 | 17 | 5.8 | $334K | 49 | 12 |
| Gyms, studios and classes | 36 | #425 of 535 | 32 | 10.9 | $604K | 91 | Under 3 |
| Tire shops | 35 | #331 of 431 | 12 | 4.1 | $2.2M | 87 | Under 3 |
| Physical therapy | 34 | #316 of 400 | 15 | 5.1 | $2M | 84 | 10 |
| Salons, barbers and spas | 33 | #458 of 538 | 108 | 36.8 | $234K | 110 | 28 |
| Auto repair and car care | 32 | #438 of 538 | 121 | 41.2 | $217K | 81 | 46 |
| Doctors, dentists and clinics | 31 | #443 of 538 | 199 | 67.8 | $153K | 100 | 77 |
| House cleaning | 30 | #124 of 142 | 9 | 3.1 | $3.6M | 57 | 9 |
| Martial arts and dance studios | 26 | #340 of 378 | 13 | 4.4 | $1.5M | 74 | Under 3 |
| Chiropractors | 26 | #400 of 426 | 23 | 7.8 | $1.3M | 55 | 8 |
| Bakeries and dessert shops | 26 | #471 of 507 | 34 | 11.6 | $2.9M | 70 | 15 |
| Hair salons | 23 | #507 of 538 | 70 | 23.9 | $362K | 84 | 23 |
| Auto repair shops | 21 | #503 of 538 | 80 | 27.3 | $328K | 74 | 43 |
| Landscaping and lawn care | 20 | #390 of 399 | 19 | 6.5 | $1.7M | 59 | 28 |
| Lawn, cleaning and pest control | 20 | #468 of 481 | 29 | 9.9 | $1.1M | 67 | 37 |
| Veterinarians | 16 | #389 of 398 | 14 | 4.8 | $1.1M | 41 | 9 |
| Pet grooming and boarding | 10 | #385 of 387 | 14 | 4.8 | $1.1M | 44 | 9 |
| Pet businesses | 10 | #524 of 527 | 41 | 14.0 | $382K | 44 | 18 |
| Pet stores | 8 | #217 of 220 | 9 | 3.1 | $1.7M | 38 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.0 | Index only | 402 | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $56.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $32.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $30.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $19.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Somerset area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.2M | $894 | 93 |
| Gasoline and other fuels | $63M | $2,147 | 83 |
| Food away from home | $98.1M | $3,342 | 82 |
| Groceries | $180.7M | $6,157 | 97 |
| Personal care products and services | $25.3M | $863 | 86 |
| Child care and other personal services | $11.9M | $405 | 70 |
| Memberships, classes and admissions | $19.3M | $659 | 67 |
| Medical and dental services | $30.4M | $1,036 | 80 |
| Pets | $15.7M | $534 | 59 |
| Clothing, shoes and related services | $56.6M | $1,929 | 94 |
| Vehicle insurance | $50M | $1,704 | 87 |
| Home repairs, maintenance and insurance | $80M | $2,725 | 90 |
| Lawn care, cleaning and other household services | $32.7M | $1,114 | 79 |
| Rent and homeowner costs | $470.7M | $16,040 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Somerset area
- Population, 2025 estimate
- 72,004−2.7% since 2020
- Households
- 29,344
- Median age
- 46.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 1,075 sq. mi.
- People per square mile
- 68
- Median household income
- $61,446+25.2% vs. 2015–2019, before inflation
- Average household income
- $78,574
- Median home value
- $150,600
- Jobs located here
- 23,480
- Daytime population
- 64,960Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Somerset area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Somerset area 1
- Somerset County, PA72,799 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Somerset, PA area growing?
Population estimates put the Somerset area at 72,004 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 29,344 households. Against the 2015–2019 survey, median household income rose 25.2%, before inflation.
How much do households in the Somerset, PA area spend?
Households in the Somerset area spend about $470.7M a year on rent and homeowner costs, $180.7M on groceries and $98.1M on food away from home. Relative to the U.S., household spending in the Somerset area runs highest on groceries (an index of 97, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Which business types have the highest market scores in the Somerset, PA area?
Of the business types scored in the Somerset area, clothing and shoe stores (78); clothing, shoe and laundry businesses (76); and real estate agents and brokers (73) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #36 of 536 scored small-town markets.
How does the Somerset, PA area compare with the U.S.?
Median household income in the Somerset area is $61,446, 24% below the U.S. median of $80,734. The population fell 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for real estate agents and brokers (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Somerset area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Somerset area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Somerset area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.