Small-town market profile · Pennsylvania
Pottsville, PA area market data
Population, household spending and competition for 56 business types in the Pottsville area, each scored against other small-town markets.
- Population, 2025
- 145,085
- +1.5% since 2020
- Households
- 57,988
- Median household income
- $68,313
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $153,000
- Jobs located here
- 51,690
- Highest market score
- 89
- Clothing, shoes and laundry, #5 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Pottsville area by name and distance, and the households and spending within reach. Or open the report at the center of the Pottsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 145,085 people live in the Pottsville area, in 57,988 households. Population estimates show the Pottsville area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Pottsville area is $68,313 a year, 15% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Pottsville area spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
The highest Groundwork market scores in the Pottsville area are for clothing, shoe and laundry businesses (89); clothing and shoe stores (89); and electricians (86). The Pottsville area ranks #5 of 536 scored small-town markets for clothing, shoe and laundry businesses.
The Pottsville area is made up of one county, Schuylkill County. For its number of households, the Pottsville area has the most map listings, relative to the U.S., for funeral homes (3.5 times the U.S. rate) and the fewest for coffee shops and cafes (69% below the U.S. rate).
All 56 business types in the Pottsville area
Highest Groundwork market score first. Each score compares the Pottsville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 89 | #5 of 536 | 51 | 8.8 | $2.3M | 260 | 9 |
| Clothing and shoe stores | 89 | #7 of 536 | 32 | 5.5 | $3.7M | 287 | 9 |
| Electricians | 86 | #1 of 295 | 8 | 1.4 | $20.6M | 171 | 19 |
| Real estate | 85 | #1 of 536 | 78 | 13.5 | Index only | 285 | 21 |
| Real estate agents and brokers | 84 | #1 of 533 | 64 | 11.0 | Index only | 276 | 14 |
| Home repair trades | 81 | #7 of 526 | 45 | 7.8 | $3.7M | 151 | 67 |
| Spas and skin care | 81 | #10 of 504 | 22 | 3.8 | $2.4M | 271 | 5 |
| Roofing and gutters | 80 | #10 of 288 | 14 | 2.4 | $11.8M | 139 | 7 |
| Coffee shops and cafes | 79 | #11 of 529 | 20 | 3.4 | $10.2M | 275 | 18 |
| Laundromats | 79 | #11 of 150 | 10 | 1.7 | $11.7M | 93 | Under 3 |
| HVAC and plumbing | 79 | #17 of 476 | 23 | 4.0 | $7.2M | 150 | 41 |
| Fast food and sandwich shops | 79 | #33 of 537 | 55 | 9.5 | $3.7M | 121 | 59 |
| Yoga, Pilates and fitness studios | 74 | #3 of 112 | 7 | 1.2 | $6M | 148 | 7 |
| Nail salons | 71 | #52 of 387 | 17 | 2.9 | $3.1M | 184 | 8 |
| Restaurants and cafes | 71 | #77 of 538 | 521 | 89.8 | $391K | 106 | 176 |
| House cleaning | 70 | #22 of 142 | 5 | 0.9 | $13.4M | 210 | 17 |
| Convenience stores | 69 | #95 of 529 | 48 | 8.3 | $7.6M | 97 | 19 |
| Gyms, studios and classes | 66 | #87 of 535 | 67 | 11.6 | $626K | 95 | 7 |
| Barbershops | 66 | #93 of 377 | 19 | 3.3 | $2.8M | 146 | 4 |
| Child care and preschools | 66 | #106 of 454 | 21 | 3.6 | $1.2M | 124 | 39 |
| Pizza | 66 | #110 of 520 | 52 | 9.0 | $3.9M | 77 | 59 |
| Gyms | 65 | #96 of 506 | 39 | 6.7 | $1.1M | 83 | 7 |
| Sit-down restaurants | 64 | #117 of 538 | 253 | 43.6 | $806K | 121 | 98 |
| Chiropractors | 63 | #113 of 426 | 23 | 4.0 | $2.7M | 114 | 12 |
| Insurance agencies | 63 | #155 of 537 | 53 | 9.1 | $1.8M | 146 | 38 |
| Dentists and orthodontists | 61 | #156 of 526 | 39 | 6.7 | $1.6M | 163 | 35 |
| Grocery and convenience stores | 61 | #168 of 538 | 129 | 22.2 | $2.8M | 84 | 48 |
| Martial arts and dance studios | 58 | #136 of 378 | 21 | 3.6 | $2M | 99 | Under 3 |
| Grocery stores | 58 | #176 of 506 | 45 | 7.8 | $8.2M | 88 | 29 |
| Tire shops | 57 | #162 of 431 | 20 | 3.4 | $2.6M | 104 | 11 |
| Salons, barbers and spas | 56 | #197 of 538 | 180 | 31.0 | $291K | 137 | 56 |
| Car washes and detailing | 53 | #193 of 441 | 26 | 4.5 | $2M | 79 | 7 |
| Lawn, cleaning and pest control | 52 | #219 of 481 | 42 | 7.2 | $1.6M | 95 | 55 |
| Gas stations | 51 | #264 of 536 | 72 | 12.4 | $1.7M | 72 | 57 |
| Landscaping and lawn care | 48 | #203 of 399 | 33 | 5.7 | $2M | 69 | 35 |
| Bakeries and dessert shops | 48 | #281 of 507 | 64 | 11.0 | $3.2M | 77 | 23 |
| Hair salons | 48 | #292 of 538 | 121 | 20.9 | $432K | 100 | 37 |
| Veterinarians | 47 | #228 of 398 | 20 | 3.4 | $1.6M | 60 | 11 |
| Primary care and pediatrics | 47 | #260 of 458 | 32 | 5.5 | $2M | 110 | 95 |
| Pet stores | 46 | #122 of 220 | 15 | 2.6 | $2.2M | 48 | 3 |
| Collision repair and body shops | 43 | #249 of 387 | 19 | 3.3 | $2.7M | 89 | 24 |
| Optometrists and eye care | 43 | #263 of 400 | 33 | 5.7 | $1.9M | 61 | 10 |
| Pet grooming and boarding | 40 | #268 of 387 | 24 | 4.1 | $1.4M | 54 | 9 |
| Auto repair and car care | 38 | #396 of 538 | 234 | 40.4 | $222K | 83 | 107 |
| Doctors, dentists and clinics | 37 | #390 of 538 | 437 | 75.4 | $143K | 94 | 178 |
| Funeral homes | 35 | #284 of 365 | 43 | 7.4 | $222K | 33 | 18 |
| Physical therapy | 35 | #312 of 400 | 40 | 6.9 | $1.6M | 65 | 23 |
| Auto repair shops | 34 | #427 of 538 | 145 | 25.0 | $358K | 81 | 85 |
| Pet businesses | 32 | #449 of 527 | 75 | 12.9 | $438K | 50 | 23 |
| Home inspectors | Not scored | Not scored | 6 | 1.0 | Index only | 61 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.7 | Index only | 617 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.7 | $16.8M | 164 | 3 |
| Property management | Not scored | Not scored | 4 | 0.7 | Index only | 433 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $62.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Pottsville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.9M | $895 | 93 |
| Gasoline and other fuels | $123.4M | $2,128 | 82 |
| Food away from home | $203.8M | $3,515 | 86 |
| Groceries | $367M | $6,329 | 100 |
| Personal care products and services | $52.3M | $902 | 90 |
| Child care and other personal services | $26.1M | $451 | 78 |
| Memberships, classes and admissions | $42M | $724 | 74 |
| Medical and dental services | $62.6M | $1,080 | 84 |
| Pets | $32.8M | $566 | 62 |
| Clothing, shoes and related services | $116.9M | $2,015 | 98 |
| Vehicle insurance | $97.4M | $1,680 | 86 |
| Home repairs, maintenance and insurance | $164.6M | $2,839 | 94 |
| Lawn care, cleaning and other household services | $67.1M | $1,157 | 82 |
| Rent and homeowner costs | $962.6M | $16,600 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pottsville area
- Population, 2025 estimate
- 145,085+1.5% since 2020
- Households
- 57,988
- Median age
- 43.7
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 779 sq. mi.
- People per square mile
- 184
- Median household income
- $68,313+30.7% vs. 2015–2019, before inflation
- Average household income
- $85,756
- Median home value
- $153,000
- Jobs located here
- 51,690
- Daytime population
- 129,785Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pottsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pottsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pottsville area 1
- Schuylkill County, PA143,558 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Pottsville, PA area growing?
Population estimates put the Pottsville area at 145,085 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 57,988 households. Against the 2015–2019 survey, median household income rose 30.7%, before inflation.
How much do households in the Pottsville, PA area spend?
Households in the Pottsville area spend about $962.6M a year on rent and homeowner costs, $367M on groceries and $203.8M on food away from home. Relative to the U.S., household spending in the Pottsville area runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Which business types have the highest market scores in the Pottsville, PA area?
Of the business types scored in the Pottsville area, clothing, shoe and laundry businesses (89); clothing and shoe stores (89); and electricians (86) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #5 of 536 scored small-town markets.
How does the Pottsville, PA area compare with the U.S.?
Median household income in the Pottsville area is $68,313, 15% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.5 times the U.S. rate) and lowest for coffee shops and cafes (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Pottsville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pottsville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Pottsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pottsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.