Metro area profile · Pennsylvania
Williamsport, PA metro area market data
How the Williamsport metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 112,587
- −1.3% since 2020
- Households
- 46,861
- Median household income
- $63,917
- +17.8% vs. 2015–2019, before inflation
- Median home value
- $202,200
- Jobs located here
- 49,055
- Highest market score
- 70
- Real estate, #36 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Williamsport metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Williamsport metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Williamsport metro area has an estimated 112,587 people and 46,861 households. Between 2020 and 2025, the population of the Williamsport metro area declined 1.3%, against +3.1% for the U.S. Median household income in the Williamsport metro area is $63,917, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.8%, before inflation.
Relative to the U.S., household spending in the Williamsport metro area runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (61).
Of the business types scored in the Williamsport metro area, real estate businesses (70), real estate agents and brokers (70) and grocery stores (69) have the highest Groundwork market scores. For real estate businesses, that ranks #36 of 387 scored metro areas.
The Williamsport metro area is made up of one county, Lycoming County. Against the U.S., map listings per household run highest for funeral homes (71% above the U.S. rate) and lowest for real estate agents and brokers (55% below the U.S. rate).
All 56 business types in the Williamsport metro area
Highest Groundwork market score first. Each score compares the Williamsport metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 70 | #36 of 387 | 84 | 17.9 | Index only | 211 | 48 |
| Real estate agents and brokers | 70 | #37 of 387 | 64 | 13.7 | Index only | 220 | 22 |
| Grocery stores | 69 | #63 of 387 | 20 | 4.3 | $14.7M | 158 | 15 |
| Property management | 66 | #55 of 374 | 8 | 1.7 | Index only | 173 | 14 |
| Spas and skin care | 64 | #59 of 387 | 28 | 6.0 | $1.5M | 170 | 5 |
| Coffee shops and cafes | 63 | #87 of 387 | 28 | 6.0 | $5.8M | 156 | 15 |
| Clothing and shoe stores | 62 | #118 of 387 | 66 | 14.1 | $1.4M | 111 | 18 |
| Mortgage brokers and lenders | 60 | #94 of 373 | 10 | 2.1 | Index only | 197 | Under 3 |
| Home repair trades | 60 | #116 of 387 | 46 | 9.8 | $2.8M | 117 | 65 |
| Gyms | 59 | #106 of 387 | 23 | 4.9 | $1.4M | 110 | 5 |
| Electricians | 57 | #137 of 383 | 11 | 2.3 | $11.9M | 99 | 18 |
| Clothing, shoes and laundry | 56 | #162 of 387 | 103 | 22.0 | $907K | 103 | 21 |
| Dentists and orthodontists | 54 | #154 of 387 | 41 | 8.7 | $1.2M | 124 | 29 |
| House cleaning | 53 | #147 of 375 | 6 | 1.3 | $8.9M | 140 | 19 |
| Salons, barbers and spas | 52 | #165 of 387 | 147 | 31.4 | $283K | 133 | 47 |
| Gyms, studios and classes | 52 | #165 of 387 | 51 | 10.9 | $647K | 98 | 10 |
| Nail salons | 50 | #188 of 387 | 13 | 2.8 | $3.2M | 192 | 11 |
| Bakeries and dessert shops | 47 | #224 of 387 | 37 | 7.9 | $4.4M | 106 | 15 |
| Restaurants and cafes | 46 | #213 of 387 | 400 | 85.4 | $405K | 109 | 196 |
| Pet stores | 46 | #218 of 382 | 5 | 1.1 | $5.2M | 116 | 3 |
| Grocery and convenience stores | 46 | #228 of 387 | 95 | 20.3 | $3.1M | 91 | 26 |
| Martial arts and dance studios | 46 | #240 of 387 | 18 | 3.8 | $1.8M | 91 | 5 |
| Pizza | 45 | #233 of 387 | 30 | 6.4 | $5.4M | 106 | 86 |
| Barbershops | 45 | #243 of 387 | 17 | 3.6 | $2.4M | 130 | Under 3 |
| Child care and preschools | 43 | #245 of 387 | 17 | 3.6 | $1.2M | 121 | 39 |
| Sit-down restaurants | 42 | #254 of 387 | 199 | 42.5 | $815K | 123 | 95 |
| Hair salons | 41 | #273 of 387 | 88 | 18.8 | $473K | 110 | 30 |
| Primary care and pediatrics | 39 | #272 of 387 | 21 | 4.5 | $2.4M | 134 | 91 |
| Yoga, Pilates and fitness studios | 39 | #273 of 347 | 10 | 2.1 | $3.3M | 81 | 5 |
| HVAC and plumbing | 39 | #275 of 387 | 32 | 6.8 | $4.1M | 86 | 38 |
| Fast food and sandwich shops | 38 | #270 of 387 | 61 | 13.0 | $2.7M | 87 | 86 |
| Convenience stores | 38 | #278 of 387 | 52 | 11.1 | $5.6M | 72 | 11 |
| Optometrists and eye care | 38 | #294 of 386 | 17 | 3.6 | $2.9M | 94 | 6 |
| Laundromats | 37 | #259 of 364 | 8 | 1.7 | $11.7M | 93 | Under 3 |
| Car washes and detailing | 37 | #300 of 387 | 21 | 4.5 | $1.9M | 76 | 3 |
| Gas stations | 33 | #303 of 387 | 38 | 8.1 | $2.5M | 105 | 46 |
| Physical therapy | 33 | #321 of 386 | 21 | 4.5 | $2.4M | 99 | 20 |
| Lawn, cleaning and pest control | 31 | #329 of 387 | 39 | 8.3 | $1.4M | 82 | 68 |
| Pet businesses | 30 | #337 of 387 | 46 | 9.8 | $568K | 65 | 13 |
| Insurance agencies | 27 | #320 of 387 | 63 | 13.4 | $1.2M | 95 | 51 |
| Funeral homes | 24 | #340 of 377 | 17 | 3.6 | $438K | 65 | 13 |
| Veterinarians | 23 | #364 of 384 | 17 | 3.6 | $1.5M | 56 | 10 |
| Chiropractors | 22 | #375 of 386 | 31 | 6.6 | $1.6M | 67 | 14 |
| Collision repair and body shops | 20 | #358 of 381 | 14 | 3.0 | $2.9M | 93 | 16 |
| Landscaping and lawn care | 20 | #369 of 385 | 29 | 6.2 | $1.8M | 63 | 44 |
| Doctors, dentists and clinics | 20 | #370 of 387 | 465 | 99.2 | $108K | 71 | 160 |
| Tire shops | 13 | #376 of 386 | 25 | 5.3 | $1.6M | 64 | 12 |
| Auto repair and car care | 11 | #384 of 387 | 221 | 47.2 | $181K | 67 | 86 |
| Auto repair shops | 10 | #385 of 387 | 134 | 28.6 | $298K | 67 | 66 |
| Pet grooming and boarding | 5 | #386 of 386 | 21 | 4.5 | $1.2M | 49 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $10M | 73 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $13.4M | 131 | 5 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.6 | $43.6M | 516 | 9 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $46.7M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $25M | Too few | Under 3 |
Household spending in the Williamsport metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.9M | $852 | 89 |
| Gasoline and other fuels | $95M | $2,027 | 78 |
| Food away from home | $162.2M | $3,461 | 85 |
| Groceries | $293.7M | $6,267 | 99 |
| Personal care products and services | $41.6M | $889 | 88 |
| Child care and other personal services | $20.7M | $441 | 76 |
| Memberships, classes and admissions | $33M | $704 | 72 |
| Medical and dental services | $50.1M | $1,068 | 83 |
| Pets | $26.1M | $558 | 61 |
| Clothing, shoes and related services | $93.5M | $1,994 | 97 |
| Vehicle insurance | $75M | $1,601 | 82 |
| Home repairs, maintenance and insurance | $130.9M | $2,793 | 93 |
| Lawn care, cleaning and other household services | $53.6M | $1,145 | 81 |
| Rent and homeowner costs | $768.2M | $16,392 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Williamsport metro area
- Population, 2025 estimate
- 112,587−1.3% since 2020
- Households
- 46,861
- Median age
- 42.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 1,229 sq. mi.
- People per square mile
- 92
- Median household income
- $63,917+17.8% vs. 2015–2019, before inflation
- Average household income
- $84,003
- Median home value
- $202,200
- Jobs located here
- 49,055
- Daytime population
- 110,643Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williamsport metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Williamsport metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Williamsport metro area 1
- Lycoming County, PA113,489 people
Other markets based in Pennsylvania 12
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- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Williamsport, PA metro area growing?
Population estimates put the Williamsport metro area at 112,587 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 46,861 households. Median household income rose 17.8% from the 2015–2019 survey, before inflation.
How much do households in the Williamsport, PA metro area spend?
Households in the Williamsport metro area spend about $768.2M a year on rent and homeowner costs, $293.7M on groceries and $162.2M on food away from home. Set against the U.S., households in the Williamsport metro area spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (61).
Which business types have the highest market scores in the Williamsport, PA metro area?
The highest Groundwork market scores in the Williamsport metro area are for real estate businesses (70), real estate agents and brokers (70) and grocery stores (69). The Williamsport metro area ranks #36 of 387 scored metro areas for real estate businesses.
How does the Williamsport, PA metro area compare with the U.S.?
The median household income in the Williamsport metro area is $63,917 a year, 21% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $202,200, against $332,700 for the U.S. For its number of households, the Williamsport metro area has the most map listings, relative to the U.S., for funeral homes (71% above the U.S. rate) and the fewest for real estate agents and brokers (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Williamsport metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williamsport metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Williamsport metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williamsport metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.