Small-town market profile · Pennsylvania
Selinsgrove, PA area market data
How the Selinsgrove area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,655
- −0.2% since 2020
- Households
- 14,600
- Median household income
- $66,876
- +13.4% vs. 2015–2019, before inflation
- Median home value
- $215,300
- Jobs located here
- 15,607
- Highest market score
- 80
- Real estate agents and brokers, #7 of 533 scored small-town markets
A site report maps the competitors on map listings around any address in the Selinsgrove area by name and distance, and the households and spending within reach. Or open the report at the center of the Selinsgrove area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Selinsgrove area has an estimated 39,655 people and 14,600 households. Between 2020 and 2025, the population of the Selinsgrove area declined 0.2%, against +3.1% for the U.S. Median household income in the Selinsgrove area is $66,876, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.4%, before inflation.
Relative to the U.S., household spending in the Selinsgrove area runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (63).
Of the business types scored in the Selinsgrove area, real estate agents and brokers (80), real estate businesses (79) and spas and skin care studios (70) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #7 of 533 scored small-town markets.
The Selinsgrove area is made up of one county, Snyder County. Against the U.S., map listings per household run highest for grocery and convenience stores (68% above the U.S. rate) and lowest for real estate businesses (77% below the U.S. rate).
All 56 business types in the Selinsgrove area
Highest Groundwork market score first. Each score compares the Selinsgrove area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 80 | #7 of 533 | 8 | 5.5 | Index only | 561 | Under 3 |
| Real estate | 79 | #12 of 536 | 13 | 8.9 | Index only | 434 | Under 3 |
| Spas and skin care | 70 | #60 of 504 | 6 | 4.1 | $2.2M | 253 | Under 3 |
| Roofing and gutters | 63 | #67 of 288 | 5 | 3.4 | $8.5M | 100 | Under 3 |
| Gyms, studios and classes | 60 | #147 of 535 | 13 | 8.9 | $827K | 125 | 5 |
| Electricians | 58 | #99 of 295 | 5 | 3.4 | $8.5M | 71 | 10 |
| Chiropractors | 58 | #150 of 426 | 5 | 3.4 | $3.2M | 133 | 4 |
| Fast food and sandwich shops | 57 | #210 of 537 | 16 | 11.0 | $3.2M | 106 | 28 |
| Convenience stores | 57 | #210 of 529 | 13 | 8.9 | $7.1M | 91 | 7 |
| HVAC and plumbing | 56 | #163 of 476 | 8 | 5.5 | $5.3M | 111 | 18 |
| Gas stations | 56 | #205 of 536 | 14 | 9.6 | $2.4M | 100 | 16 |
| Home repair trades | 54 | #213 of 526 | 18 | 12.3 | $2.4M | 97 | 28 |
| Gyms | 52 | #231 of 506 | 8 | 5.5 | $1.3M | 103 | 5 |
| Dentists and orthodontists | 51 | #244 of 526 | 12 | 8.2 | $1.3M | 134 | 9 |
| Coffee shops and cafes | 51 | #257 of 529 | 14 | 9.6 | $3.7M | 100 | 7 |
| Barbershops | 49 | #208 of 377 | 7 | 4.8 | $1.9M | 101 | Under 3 |
| Lawn, cleaning and pest control | 49 | #241 of 481 | 10 | 6.8 | $1.7M | 102 | 16 |
| Insurance agencies | 49 | #273 of 537 | 20 | 13.7 | $1.3M | 106 | 11 |
| Child care and preschools | 46 | #268 of 454 | 9 | 6.2 | $727K | 73 | 10 |
| Clothing and shoe stores | 46 | #306 of 536 | 28 | 19.2 | $1.1M | 83 | 12 |
| Clothing, shoes and laundry | 46 | #309 of 536 | 39 | 26.7 | $761K | 86 | 12 |
| Grocery stores | 46 | #310 of 506 | 14 | 9.6 | $6.6M | 71 | 7 |
| Restaurants and cafes | 45 | #317 of 538 | 145 | 99.3 | $356K | 96 | 68 |
| Pizza | 43 | #323 of 520 | 15 | 10.3 | $3.4M | 68 | 28 |
| Sit-down restaurants | 43 | #337 of 538 | 75 | 51.4 | $688K | 104 | 32 |
| Landscaping and lawn care | 42 | #256 of 399 | 8 | 5.5 | $2.1M | 73 | 11 |
| Primary care and pediatrics | 42 | #297 of 458 | 9 | 6.2 | $1.8M | 99 | 21 |
| Tire shops | 40 | #299 of 431 | 9 | 6.2 | $1.6M | 63 | 3 |
| Grocery and convenience stores | 39 | #394 of 538 | 46 | 31.5 | $2M | 60 | 14 |
| Bakeries and dessert shops | 37 | #395 of 507 | 19 | 13.0 | $2.7M | 66 | 7 |
| Salons, barbers and spas | 37 | #411 of 538 | 61 | 41.8 | $218K | 102 | 16 |
| Doctors, dentists and clinics | 36 | #403 of 538 | 96 | 65.8 | $165K | 108 | 46 |
| Car washes and detailing | 30 | #374 of 441 | 9 | 6.2 | $1.6M | 62 | Under 3 |
| Optometrists and eye care | 29 | #349 of 400 | 8 | 5.5 | $2M | 63 | 4 |
| Collision repair and body shops | 26 | #348 of 387 | 9 | 6.2 | $1.6M | 51 | 6 |
| Physical therapy | 26 | #356 of 400 | 10 | 6.8 | $1.6M | 66 | 8 |
| Hair salons | 25 | #500 of 538 | 44 | 30.1 | $302K | 70 | 13 |
| Auto repair and car care | 20 | #509 of 538 | 82 | 56.2 | $172K | 64 | 39 |
| Auto repair shops | 19 | #515 of 538 | 49 | 33.6 | $289K | 65 | 33 |
| Pet grooming and boarding | 14 | #380 of 387 | 8 | 5.5 | $1M | 41 | Under 3 |
| Pet businesses | 12 | #521 of 527 | 23 | 15.8 | $361K | 41 | Under 3 |
| Pet stores | 10 | #215 of 220 | 8 | 5.5 | $1M | 23 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.7 | $655K | 96 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.7 | $2.7M | 133 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.1 | $4.4M | 265 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.1 | $2.8M | 102 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $14.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.4 | $7.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $29.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $17.1M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $17.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $10.7M | Too few | 5 |
Household spending in the Selinsgrove area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.1M | $969 | 101 |
| Gasoline and other fuels | $33.5M | $2,297 | 89 |
| Food away from home | $51.6M | $3,535 | 87 |
| Groceries | $92.9M | $6,362 | 101 |
| Personal care products and services | $13.3M | $911 | 91 |
| Child care and other personal services | $6.5M | $448 | 77 |
| Memberships, classes and admissions | $10.7M | $736 | 75 |
| Medical and dental services | $15.9M | $1,087 | 84 |
| Pets | $8.3M | $569 | 63 |
| Clothing, shoes and related services | $29.7M | $2,034 | 99 |
| Vehicle insurance | $26.6M | $1,823 | 93 |
| Home repairs, maintenance and insurance | $42.3M | $2,899 | 96 |
| Lawn care, cleaning and other household services | $17.1M | $1,174 | 83 |
| Rent and homeowner costs | $244.5M | $16,747 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Selinsgrove area
- Population, 2025 estimate
- 39,655−0.2% since 2020
- Households
- 14,600
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 329 sq. mi.
- People per square mile
- 121
- Median household income
- $66,876+13.4% vs. 2015–2019, before inflation
- Average household income
- $85,472
- Median home value
- $215,300
- Jobs located here
- 15,607
- Daytime population
- 38,522Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Selinsgrove area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Selinsgrove area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Selinsgrove area 1
- Snyder County, PA39,668 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Selinsgrove, PA area growing?
Population estimates put the Selinsgrove area at 39,655 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 14,600 households. Median household income rose 13.4% from the 2015–2019 survey, before inflation.
How much do households in the Selinsgrove, PA area spend?
Households in the Selinsgrove area spend about $244.5M a year on rent and homeowner costs, $92.9M on groceries and $51.6M on food away from home. Set against the U.S., households in the Selinsgrove area spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (63).
Which business types have the highest market scores in the Selinsgrove, PA area?
The highest Groundwork market scores in the Selinsgrove area are for real estate agents and brokers (80), real estate businesses (79) and spas and skin care studios (70). The Selinsgrove area ranks #7 of 533 scored small-town markets for real estate agents and brokers.
How does the Selinsgrove, PA area compare with the U.S.?
The median household income in the Selinsgrove area is $66,876 a year, 17% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $215,300, against $332,700 for the U.S. For its number of households, the Selinsgrove area has the most map listings, relative to the U.S., for grocery and convenience stores (68% above the U.S. rate) and the fewest for real estate businesses (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Selinsgrove area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Selinsgrove area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Selinsgrove area?
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The button opens the report at the center of the Selinsgrove area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.