Small-town market profile · Pennsylvania
East Stroudsburg, PA area market data
How the East Stroudsburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 167,179
- −0.7% since 2020
- Households
- 61,212
- Median household income
- $83,565
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $267,600
- Jobs located here
- 50,869
- Highest market score
- 80
- Laundromats, #9 of 150 scored small-town markets
A site report maps the competitors on map listings around any address in the East Stroudsburg area by name and distance, and the households and spending within reach. Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The East Stroudsburg area has an estimated 167,179 people and 61,212 households. Population estimates show the East Stroudsburg area declined 0.7% from 2020 to 2025, against +3.1% for the U.S. Median household income in the East Stroudsburg area is $83,565, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
Relative to the U.S., household spending in the East Stroudsburg area runs highest on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and lowest on pets (71).
Of the business types scored in the East Stroudsburg area, laundromats (80), funeral homes (80) and mortgage brokers and lenders (75) have the highest Groundwork market scores. For laundromats, that ranks #9 of 150 scored small-town markets.
The East Stroudsburg area is made up of one county, Monroe County. Against the U.S., map listings per household run highest for electricians (88% above the U.S. rate) and lowest for car washes and detailers (34% below the U.S. rate).
All 56 business types in the East Stroudsburg area
Highest Groundwork market score first. Each score compares the East Stroudsburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 80 | #9 of 150 | 12 | 2.0 | $11.5M | 92 | 3 |
| Funeral homes | 80 | #28 of 365 | 9 | 1.5 | $1.1M | 164 | 7 |
| Mortgage brokers and lenders | 75 | #12 of 177 | 9 | 1.5 | Index only | 315 | Under 3 |
| Convenience stores | 73 | #60 of 529 | 48 | 7.8 | $8.6M | 110 | 15 |
| Grocery and convenience stores | 72 | #54 of 538 | 113 | 18.5 | $3.7M | 108 | 36 |
| Car washes and detailing | 72 | #65 of 441 | 15 | 2.5 | $3.9M | 156 | 5 |
| Pest control | 69 | #14 of 85 | 9 | 1.5 | $8.7M | 85 | 6 |
| Grocery stores | 69 | #80 of 506 | 41 | 6.7 | $10.1M | 109 | 21 |
| Yoga, Pilates and fitness studios | 68 | #11 of 112 | 9 | 1.5 | $6.2M | 152 | 14 |
| Gyms | 64 | #101 of 506 | 41 | 6.7 | $1.4M | 104 | 14 |
| Property management | 63 | #41 of 180 | 13 | 2.1 | Index only | 153 | 29 |
| Barbershops | 57 | #152 of 377 | 37 | 6.0 | $1.7M | 88 | 3 |
| Fast food and sandwich shops | 57 | #215 of 537 | 88 | 14.4 | $2.8M | 91 | 117 |
| Chiropractors | 55 | #169 of 426 | 30 | 4.9 | $2.5M | 102 | 14 |
| Child care and preschools | 55 | #185 of 454 | 36 | 5.9 | $965K | 96 | 42 |
| Optometrists and eye care | 54 | #172 of 400 | 27 | 4.4 | $2.7M | 87 | 9 |
| Electricians | 52 | #144 of 295 | 29 | 4.7 | $6.6M | 55 | 37 |
| Insurance agencies | 50 | #264 of 537 | 69 | 11.3 | $1.6M | 124 | 52 |
| Hair salons | 50 | #275 of 538 | 128 | 20.9 | $482K | 112 | 69 |
| HVAC and plumbing | 48 | #257 of 476 | 49 | 8.0 | $3.9M | 82 | 64 |
| Gas stations | 47 | #310 of 536 | 77 | 12.6 | $1.8M | 74 | 57 |
| Physical therapy | 46 | #240 of 400 | 43 | 7.0 | $1.7M | 71 | 13 |
| Coffee shops and cafes | 46 | #302 of 529 | 67 | 10.9 | $3.6M | 98 | 48 |
| House cleaning | 45 | #78 of 142 | 16 | 2.6 | $4.9M | 77 | 32 |
| Dentists and orthodontists | 44 | #316 of 526 | 63 | 10.3 | $1.2M | 119 | 42 |
| Spas and skin care | 44 | #321 of 504 | 68 | 11.1 | $908K | 104 | 13 |
| Gyms, studios and classes | 44 | #348 of 535 | 101 | 16.5 | $551K | 83 | 27 |
| Pizza | 43 | #326 of 520 | 79 | 12.9 | $3.1M | 61 | 117 |
| Primary care and pediatrics | 42 | #298 of 458 | 42 | 6.9 | $1.8M | 98 | 94 |
| Clothing, shoes and laundry | 41 | #350 of 536 | 179 | 29.2 | $772K | 88 | 91 |
| Salons, barbers and spas | 41 | #377 of 538 | 276 | 45.1 | $224K | 105 | 113 |
| Roofing and gutters | 40 | #198 of 288 | 36 | 5.9 | $5.3M | 63 | 17 |
| Home repair trades | 40 | #381 of 526 | 114 | 18.6 | $1.7M | 69 | 118 |
| Landscaping and lawn care | 39 | #277 of 399 | 36 | 5.9 | $2.2M | 75 | 70 |
| Clothing and shoe stores | 39 | #370 of 536 | 138 | 22.5 | $1M | 79 | 85 |
| Martial arts and dance studios | 37 | #288 of 378 | 51 | 8.3 | $1.1M | 54 | 13 |
| Pet grooming and boarding | 37 | #297 of 387 | 26 | 4.2 | $1.5M | 60 | 11 |
| Real estate | 37 | #432 of 536 | 234 | 38.2 | Index only | 109 | 107 |
| Real estate agents and brokers | 37 | #433 of 533 | 208 | 34.0 | Index only | 98 | 57 |
| Nail salons | 35 | #300 of 387 | 40 | 6.5 | $1.5M | 92 | 27 |
| Bakeries and dessert shops | 35 | #410 of 507 | 77 | 12.6 | $3.2M | 77 | 53 |
| Restaurants and cafes | 35 | #415 of 538 | 827 | 135.1 | $295K | 80 | 319 |
| Lawn, cleaning and pest control | 34 | #396 of 481 | 61 | 10.0 | $1.3M | 77 | 108 |
| Sit-down restaurants | 33 | #446 of 538 | 459 | 75.0 | $532K | 80 | 153 |
| Pet stores | 31 | #182 of 220 | 21 | 3.4 | $1.9M | 42 | 6 |
| Collision repair and body shops | 31 | #320 of 387 | 27 | 4.4 | $2.2M | 71 | 25 |
| Tire shops | 31 | #352 of 431 | 40 | 6.5 | $1.5M | 59 | 17 |
| Doctors, dentists and clinics | 30 | #458 of 538 | 612 | 100.0 | $120K | 79 | 175 |
| Veterinarians | 28 | #339 of 398 | 27 | 4.4 | $1.5M | 54 | 18 |
| Auto repair and car care | 27 | #468 of 538 | 296 | 48.4 | $199K | 74 | 125 |
| Auto repair shops | 23 | #493 of 538 | 196 | 32.0 | $301K | 68 | 98 |
| Pet businesses | 21 | #509 of 527 | 81 | 13.2 | $490K | 56 | 35 |
| Dry cleaners | Not scored | Not scored | 8 | 1.3 | $17.3M | 110 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 5 | 0.8 | $14.7M | 60 | 3 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 105 | 7 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $19.6M | 143 | 3 |
Household spending in the East Stroudsburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $58.9M | $962 | 100 |
| Gasoline and other fuels | $136.8M | $2,234 | 86 |
| Food away from home | $244.3M | $3,991 | 98 |
| Groceries | $415M | $6,779 | 107 |
| Personal care products and services | $61.7M | $1,008 | 100 |
| Child care and other personal services | $34.7M | $568 | 98 |
| Memberships, classes and admissions | $55.6M | $909 | 92 |
| Medical and dental services | $73.6M | $1,202 | 93 |
| Pets | $39.7M | $648 | 71 |
| Clothing, shoes and related services | $138.2M | $2,258 | 110 |
| Vehicle insurance | $107.5M | $1,756 | 90 |
| Home repairs, maintenance and insurance | $192.1M | $3,139 | 104 |
| Lawn care, cleaning and other household services | $78.5M | $1,283 | 91 |
| Rent and homeowner costs | $1.1B | $18,066 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the East Stroudsburg area
- Population, 2025 estimate
- 167,179−0.7% since 2020
- Households
- 61,212
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 608 sq. mi.
- People per square mile
- 275
- Median household income
- $83,565+30.7% vs. 2015–2019, before inflation
- Average household income
- $102,906
- Median home value
- $267,600
- Jobs located here
- 50,869
- Daytime population
- 150,408Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the East Stroudsburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the East Stroudsburg area 1
- Monroe County, PA167,515 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the East Stroudsburg, PA area growing?
Population estimates put the East Stroudsburg area at 167,179 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 61,212 households. Median household income rose 30.7% from the 2015–2019 survey, before inflation.
How much do households in the East Stroudsburg, PA area spend?
Households in the East Stroudsburg area spend about $1.1B a year on rent and homeowner costs, $415M on groceries and $244.3M on food away from home. Set against the U.S., households in the East Stroudsburg area spend the most on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and the least on pets (71).
Which business types have the highest market scores in the East Stroudsburg, PA area?
The highest Groundwork market scores in the East Stroudsburg area are for laundromats (80), funeral homes (80) and mortgage brokers and lenders (75). The East Stroudsburg area ranks #9 of 150 scored small-town markets for laundromats.
How does the East Stroudsburg, PA area compare with the U.S.?
The median household income in the East Stroudsburg area is $83,565 a year, 4% above the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $267,600, against $332,700 for the U.S. For its number of households, the East Stroudsburg area has the most map listings, relative to the U.S., for electricians (88% above the U.S. rate) and the fewest for car washes and detailers (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the East Stroudsburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the East Stroudsburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the East Stroudsburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.