Small-town market profile · Pennsylvania
DuBois, PA area market data
How the DuBois area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 78,100
- −2.9% since 2020
- Households
- 32,518
- Median household income
- $62,152
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $137,000
- Jobs located here
- 27,162
- Highest market score
- 76
- Real estate agents and brokers, #21 of 533 scored small-town markets
A site report maps the competitors on map listings around any address in the DuBois area by name and distance, and the households and spending within reach. Or open the report at the center of the DuBois area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The DuBois area has an estimated 78,100 people and 32,518 households. Population estimates put the population change in the DuBois area from 2020 to 2025 at −2.9%, against +3.1% for the U.S. Median household income in the DuBois area is $62,152, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.
Relative to the U.S., household spending in the DuBois area runs highest on groceries (an index of 97, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Of the business types scored in the DuBois area, real estate agents and brokers (76), real estate businesses (75) and home repair companies (74) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #21 of 533 scored small-town markets.
The DuBois area is made up of one county, Clearfield County. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate businesses (79% below the U.S. rate).
All 56 business types in the DuBois area
Highest Groundwork market score first. Each score compares the DuBois area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 76 | #21 of 533 | 23 | 7.1 | Index only | 416 | 6 |
| Real estate | 75 | #26 of 536 | 26 | 8.0 | Index only | 463 | 13 |
| Home repair trades | 74 | #29 of 526 | 19 | 5.8 | $4.7M | 192 | 32 |
| HVAC and plumbing | 74 | #30 of 476 | 9 | 2.8 | $9.8M | 207 | 17 |
| Electricians | 70 | #32 of 295 | 7 | 2.2 | $12.6M | 105 | 10 |
| Clothing, shoes and laundry | 68 | #108 of 536 | 43 | 13.2 | $1.5M | 165 | 10 |
| Convenience stores | 67 | #112 of 529 | 29 | 8.9 | $6.9M | 87 | 5 |
| Clothing and shoe stores | 67 | #118 of 536 | 28 | 8.6 | $2.2M | 176 | 10 |
| Spas and skin care | 65 | #97 of 504 | 10 | 3.1 | $2.8M | 320 | 4 |
| Grocery and convenience stores | 64 | #127 of 538 | 55 | 16.9 | $3.6M | 107 | 20 |
| Gyms | 63 | #108 of 506 | 13 | 4.0 | $1.6M | 127 | 5 |
| Nail salons | 62 | #110 of 387 | 9 | 2.8 | $3.1M | 186 | 4 |
| Gyms, studios and classes | 62 | #124 of 535 | 26 | 8.0 | $824K | 124 | 5 |
| Barbershops | 60 | #122 of 377 | 7 | 2.2 | $4M | 212 | Under 3 |
| Fast food and sandwich shops | 59 | #184 of 537 | 29 | 8.9 | $3.7M | 122 | 50 |
| Bakeries and dessert shops | 57 | #178 of 507 | 17 | 5.2 | $6.4M | 154 | 12 |
| Grocery stores | 57 | #187 of 506 | 19 | 5.8 | $10.5M | 113 | 15 |
| Tire shops | 55 | #175 of 431 | 11 | 3.4 | $2.6M | 105 | 4 |
| Dentists and orthodontists | 52 | #235 of 526 | 20 | 6.2 | $1.7M | 171 | 19 |
| Coffee shops and cafes | 52 | #243 of 529 | 26 | 8.0 | $4.2M | 112 | 9 |
| Restaurants and cafes | 50 | #258 of 538 | 272 | 83.6 | $398K | 107 | 126 |
| Laundromats | 48 | #77 of 150 | 8 | 2.5 | $7.8M | 62 | Under 3 |
| Gas stations | 48 | #293 of 536 | 29 | 8.9 | $2.4M | 100 | 39 |
| Pest control | 47 | #48 of 85 | 6 | 1.8 | $6M | 59 | 3 |
| Martial arts and dance studios | 45 | #222 of 378 | 10 | 3.1 | $2.1M | 106 | Under 3 |
| Child care and preschools | 45 | #272 of 454 | 14 | 4.3 | $945K | 94 | 24 |
| Insurance agencies | 45 | #299 of 537 | 35 | 10.8 | $1.6M | 125 | 27 |
| Sit-down restaurants | 45 | #320 of 538 | 127 | 39.1 | $853K | 128 | 66 |
| Funeral homes | 44 | #213 of 365 | 16 | 4.9 | $344K | 51 | 8 |
| Veterinarians | 40 | #268 of 398 | 10 | 3.1 | $1.7M | 64 | 5 |
| Salons, barbers and spas | 40 | #386 of 538 | 95 | 29.2 | $295K | 139 | 48 |
| Pizza | 39 | #367 of 520 | 32 | 9.8 | $3.4M | 67 | 50 |
| Landscaping and lawn care | 30 | #346 of 399 | 20 | 6.2 | $1.8M | 62 | 21 |
| Hair salons | 30 | #472 of 538 | 66 | 20.3 | $424K | 99 | 40 |
| Lawn, cleaning and pest control | 29 | #431 of 481 | 29 | 8.9 | $1.2M | 74 | 33 |
| Collision repair and body shops | 25 | #351 of 387 | 14 | 4.3 | $2.1M | 67 | 11 |
| Pet grooming and boarding | 24 | #356 of 387 | 16 | 4.9 | $1.1M | 43 | 5 |
| Physical therapy | 24 | #366 of 400 | 25 | 7.7 | $1.3M | 56 | 11 |
| Pet businesses | 24 | #494 of 527 | 41 | 12.6 | $422K | 48 | 10 |
| Optometrists and eye care | 23 | #370 of 400 | 22 | 6.8 | $1.5M | 49 | 7 |
| Primary care and pediatrics | 23 | #419 of 458 | 24 | 7.4 | $1.4M | 79 | 76 |
| Auto repair and car care | 23 | #495 of 538 | 146 | 44.9 | $198K | 74 | 56 |
| Chiropractors | 22 | #415 of 426 | 25 | 7.7 | $1.3M | 56 | 11 |
| Car washes and detailing | 19 | #421 of 441 | 18 | 5.5 | $1.6M | 64 | Under 3 |
| Auto repair shops | 18 | #519 of 538 | 94 | 28.9 | $308K | 69 | 45 |
| Pet stores | 17 | #207 of 220 | 7 | 2.2 | $2.5M | 55 | Under 3 |
| Doctors, dentists and clinics | 14 | #529 of 538 | 308 | 94.7 | $109K | 72 | 124 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.2 | $8.4M | 34 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 0.9 | $12M | 188 | 9 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.9 | $29.5M | 349 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $7.1M | 176 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $62.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the DuBois area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.9M | $889 | 93 |
| Gasoline and other fuels | $69.3M | $2,132 | 82 |
| Food away from home | $108.3M | $3,330 | 82 |
| Groceries | $199.9M | $6,146 | 97 |
| Personal care products and services | $28M | $861 | 86 |
| Child care and other personal services | $13.2M | $407 | 70 |
| Memberships, classes and admissions | $21.4M | $659 | 67 |
| Medical and dental services | $33.7M | $1,035 | 80 |
| Pets | $17.3M | $532 | 59 |
| Clothing, shoes and related services | $62.5M | $1,922 | 94 |
| Vehicle insurance | $54.9M | $1,689 | 86 |
| Home repairs, maintenance and insurance | $88.5M | $2,721 | 90 |
| Lawn care, cleaning and other household services | $36.1M | $1,109 | 78 |
| Rent and homeowner costs | $521.2M | $16,029 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the DuBois area
- Population, 2025 estimate
- 78,100−2.9% since 2020
- Households
- 32,518
- Median age
- 45.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 1,145 sq. mi.
- People per square mile
- 69
- Median household income
- $62,152+26.8% vs. 2015–2019, before inflation
- Average household income
- $80,117
- Median home value
- $137,000
- Jobs located here
- 27,162
- Daytime population
- 75,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the DuBois area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the DuBois area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the DuBois area 1
- Clearfield County, PA78,635 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the DuBois, PA area growing?
Population estimates put the DuBois area at 78,100 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 32,518 households. Median household income rose 26.8% from the 2015–2019 survey, before inflation.
How much do households in the DuBois, PA area spend?
Households in the DuBois area spend about $521.2M a year on rent and homeowner costs, $199.9M on groceries and $108.3M on food away from home. Set against the U.S., households in the DuBois area spend the most on groceries (an index of 97, where 100 is the U.S. average, so still below it) and the least on pets (59).
Which business types have the highest market scores in the DuBois, PA area?
The highest Groundwork market scores in the DuBois area are for real estate agents and brokers (76), real estate businesses (75) and home repair companies (74). The DuBois area ranks #21 of 533 scored small-town markets for real estate agents and brokers.
How does the DuBois, PA area compare with the U.S.?
The median household income in the DuBois area is $62,152 a year, 23% below the U.S. median of $80,734. The population fell 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $137,000, against $332,700 for the U.S. For its number of households, the DuBois area has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate businesses (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the DuBois area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the DuBois area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the DuBois area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the DuBois area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.