Small-town market profile · Pennsylvania
Bradford, PA area market data
How the Bradford area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,984
- −3.5% since 2020
- Households
- 16,369
- Median household income
- $62,905
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $104,500
- Jobs located here
- 13,613
- Highest market score
- 72
- Home repair trades, #35 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Bradford area by name and distance, and the households and spending within reach. Or open the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bradford area has an estimated 38,984 people and 16,369 households. Between 2020 and 2025, the population of the Bradford area declined 3.5%, against +3.1% for the U.S. Median household income in the Bradford area is $62,905, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
Relative to the U.S., household spending in the Bradford area runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Of the business types scored in the Bradford area, home repair companies (72), real estate businesses (70) and real estate agents and brokers (68) have the highest Groundwork market scores. For home repair companies, that ranks #35 of 526 scored small-town markets.
The Bradford area is made up of one county, McKean County. Against the U.S., map listings per household run highest for funeral homes (3.2 times the U.S. rate) and lowest for real estate businesses (81% below the U.S. rate).
All 56 business types in the Bradford area
Highest Groundwork market score first. Each score compares the Bradford area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 72 | #35 of 526 | 10 | 6.1 | $4.5M | 184 | 18 |
| Real estate | 70 | #46 of 536 | 12 | 7.3 | Index only | 507 | Under 3 |
| Real estate agents and brokers | 68 | #60 of 533 | 12 | 7.3 | Index only | 403 | Under 3 |
| Clothing and shoe stores | 68 | #109 of 536 | 12 | 7.3 | $2.6M | 208 | Under 3 |
| Dentists and orthodontists | 66 | #107 of 526 | 7 | 4.3 | $2.4M | 248 | 6 |
| HVAC and plumbing | 65 | #84 of 476 | 6 | 3.7 | $7.5M | 157 | 13 |
| Clothing, shoes and laundry | 64 | #142 of 536 | 22 | 13.4 | $1.4M | 164 | Under 3 |
| Fast food and sandwich shops | 58 | #195 of 537 | 12 | 7.3 | $4.6M | 150 | 28 |
| Gyms | 56 | #188 of 506 | 8 | 4.9 | $1.4M | 105 | 3 |
| Gyms, studios and classes | 56 | #195 of 535 | 15 | 9.2 | $728K | 110 | 3 |
| Grocery and convenience stores | 54 | #247 of 538 | 37 | 22.6 | $2.7M | 81 | 10 |
| Sit-down restaurants | 51 | #252 of 538 | 67 | 40.9 | $821K | 124 | 27 |
| Convenience stores | 48 | #303 of 529 | 19 | 11.6 | $5.3M | 68 | Under 3 |
| Spas and skin care | 46 | #289 of 504 | 9 | 5.5 | $1.6M | 180 | 4 |
| Restaurants and cafes | 43 | #342 of 538 | 153 | 93.5 | $359K | 97 | 64 |
| Barbershops | 40 | #251 of 377 | 7 | 4.3 | $2M | 108 | Under 3 |
| Gas stations | 38 | #394 of 536 | 12 | 7.3 | $2.5M | 106 | 27 |
| Pizza | 37 | #390 of 520 | 16 | 9.8 | $3.4M | 68 | 28 |
| Child care and preschools | 36 | #345 of 454 | 10 | 6.1 | $675K | 67 | 12 |
| Salons, barbers and spas | 36 | #429 of 538 | 53 | 32.4 | $268K | 126 | 21 |
| Car washes and detailing | 35 | #336 of 441 | 5 | 3.1 | $2.5M | 101 | Under 3 |
| Grocery stores | 35 | #392 of 506 | 15 | 9.2 | $6.7M | 73 | 10 |
| Tire shops | 34 | #337 of 431 | 5 | 3.1 | $2.5M | 101 | Under 3 |
| Primary care and pediatrics | 34 | #352 of 458 | 14 | 8.6 | $1.2M | 68 | 15 |
| Chiropractors | 32 | #358 of 426 | 8 | 4.9 | $2.1M | 89 | 6 |
| Hair salons | 32 | #463 of 538 | 33 | 20.2 | $430K | 100 | 14 |
| Doctors, dentists and clinics | 30 | #456 of 538 | 128 | 78.2 | $133K | 87 | 37 |
| Bakeries and dessert shops | 29 | #453 of 507 | 16 | 9.8 | $3.4M | 83 | 9 |
| Martial arts and dance studios | 27 | #337 of 378 | 7 | 4.3 | $1.6M | 77 | Under 3 |
| Physical therapy | 27 | #348 of 400 | 10 | 6.1 | $1.7M | 71 | 6 |
| Auto repair and car care | 27 | #471 of 538 | 71 | 43.4 | $179K | 67 | 19 |
| Coffee shops and cafes | 27 | #490 of 529 | 20 | 12.2 | $2.7M | 74 | 9 |
| Funeral homes | 26 | #322 of 365 | 11 | 6.7 | $227K | 33 | 4 |
| Collision repair and body shops | 25 | #354 of 387 | 9 | 5.5 | $1.4M | 46 | 3 |
| Optometrists and eye care | 25 | #361 of 400 | 8 | 4.9 | $2.1M | 68 | 4 |
| Pet businesses | 23 | #502 of 527 | 22 | 13.4 | $400K | 45 | 5 |
| Insurance agencies | 22 | #477 of 537 | 28 | 17.1 | $860K | 68 | 14 |
| Auto repair shops | 19 | #516 of 538 | 46 | 28.1 | $276K | 62 | 17 |
| Veterinarians | 18 | #384 of 398 | 7 | 4.3 | $1.3M | 46 | 5 |
| Pet stores | 4 | #220 of 220 | 6 | 3.7 | $1.5M | 32 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.4 | $3.5M | 212 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.4 | $2.2M | 86 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $14.9M | 124 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $15.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $15.8M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.6 | $18.3M | Too few | 12 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.6 | $18.3M | Too few | 15 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $12.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $44.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Bradford area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.7M | $776 | 81 |
| Gasoline and other fuels | $30.4M | $1,856 | 72 |
| Food away from home | $55M | $3,359 | 83 |
| Groceries | $101.1M | $6,177 | 98 |
| Personal care products and services | $14.2M | $867 | 86 |
| Child care and other personal services | $6.7M | $412 | 71 |
| Memberships, classes and admissions | $10.9M | $667 | 68 |
| Medical and dental services | $17.1M | $1,043 | 81 |
| Pets | $8.8M | $537 | 59 |
| Clothing, shoes and related services | $31.7M | $1,936 | 94 |
| Vehicle insurance | $24.1M | $1,471 | 75 |
| Home repairs, maintenance and insurance | $44.8M | $2,737 | 91 |
| Lawn care, cleaning and other household services | $18.3M | $1,118 | 79 |
| Rent and homeowner costs | $263.7M | $16,110 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bradford area
- Population, 2025 estimate
- 38,984−3.5% since 2020
- Households
- 16,369
- Median age
- 44.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.6
- Land area
- 980 sq. mi.
- People per square mile
- 41
- Median household income
- $62,905+29.3% vs. 2015–2019, before inflation
- Average household income
- $79,484
- Median home value
- $104,500
- Jobs located here
- 13,613
- Daytime population
- 37,207Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bradford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bradford area 1
- McKean County, PA39,904 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Bradford, PA area growing?
Population estimates put the Bradford area at 38,984 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 16,369 households. Median household income rose 29.3% from the 2015–2019 survey, before inflation.
How much do households in the Bradford, PA area spend?
Households in the Bradford area spend about $263.7M a year on rent and homeowner costs, $101.1M on groceries and $55M on food away from home. Set against the U.S., households in the Bradford area spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (59).
Which business types have the highest market scores in the Bradford, PA area?
The highest Groundwork market scores in the Bradford area are for home repair companies (72), real estate businesses (70) and real estate agents and brokers (68). The Bradford area ranks #35 of 526 scored small-town markets for home repair companies.
How does the Bradford, PA area compare with the U.S.?
The median household income in the Bradford area is $62,905 a year, 22% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $104,500, against $332,700 for the U.S. For its number of households, the Bradford area has the most map listings, relative to the U.S., for funeral homes (3.2 times the U.S. rate) and the fewest for real estate businesses (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Bradford area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bradford area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bradford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.