Metro area profile · Pennsylvania
Lebanon, PA metro area market data
Population, household spending and competition for 56 business types in the Lebanon metro area, each scored against other metro areas.
- Population, 2025
- 146,380
- +2.2% since 2020
- Households
- 56,712
- Median household income
- $78,425
- +30.1% vs. 2015–2019, before inflation
- Median home value
- $242,000
- Jobs located here
- 52,802
- Highest market score
- 87
- Clothing and shoe stores, #8 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Lebanon metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lebanon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 146,380 people live in the Lebanon metro area, in 56,712 households. Population estimates put the population change in the Lebanon metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The median household income in the Lebanon metro area is $78,425 a year, 3% below the U.S. median of $80,734. That rose 30.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Lebanon metro area spend the most on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and the least on pets (69).
The highest Groundwork market scores in the Lebanon metro area are for clothing and shoe stores (87); clothing, shoe and laundry businesses (86); and mortgage brokers and lenders (83). The Lebanon metro area ranks #8 of 387 scored metro areas for clothing and shoe stores.
The Lebanon metro area is made up of one county, Lebanon County. For its number of households, the Lebanon metro area has the most map listings, relative to the U.S., for laundromats (twice the U.S. rate) and the fewest for clothing and shoe stores (73% below the U.S. rate).
All 56 business types in the Lebanon metro area
Highest Groundwork market score first. Each score compares the Lebanon metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 87 | #8 of 387 | 25 | 4.4 | $5M | 391 | 6 |
| Clothing, shoes and laundry | 86 | #9 of 387 | 64 | 11.3 | $1.9M | 220 | 6 |
| Mortgage brokers and lenders | 83 | #3 of 373 | 6 | 1.1 | Index only | 428 | 3 |
| Property management | 83 | #4 of 374 | 6 | 1.1 | Index only | 301 | 10 |
| Real estate | 81 | #4 of 387 | 111 | 19.6 | Index only | 209 | 46 |
| Sit-down restaurants | 81 | #12 of 387 | 193 | 34.0 | $1.1M | 171 | 62 |
| Restaurants and cafes | 80 | #13 of 387 | 405 | 71.4 | $541K | 146 | 186 |
| Real estate agents and brokers | 79 | #8 of 387 | 97 | 17.1 | Index only | 190 | 24 |
| Dentists and orthodontists | 76 | #16 of 387 | 33 | 5.8 | $2M | 205 | 32 |
| Roofing and gutters | 73 | #29 of 381 | 17 | 3.0 | $10.2M | 121 | 7 |
| Convenience stores | 73 | #45 of 387 | 35 | 6.2 | $10.8M | 137 | 11 |
| Martial arts and dance studios | 71 | #28 of 387 | 16 | 2.8 | $3M | 150 | 10 |
| Spas and skin care | 71 | #30 of 387 | 25 | 4.4 | $2.2M | 254 | 11 |
| Insurance agencies | 71 | #71 of 387 | 47 | 8.3 | $2M | 161 | 26 |
| Doctors, dentists and clinics | 70 | #55 of 387 | 341 | 60.1 | $195K | 128 | 126 |
| Physical therapy | 70 | #57 of 386 | 19 | 3.4 | $3.5M | 146 | 13 |
| Fast food and sandwich shops | 69 | #74 of 387 | 64 | 11.3 | $3.4M | 112 | 95 |
| Gyms, studios and classes | 67 | #48 of 387 | 51 | 9.0 | $949K | 143 | 28 |
| Coffee shops and cafes | 67 | #60 of 387 | 45 | 7.9 | $4.9M | 131 | 27 |
| Child care and preschools | 66 | #77 of 387 | 23 | 4.1 | $1.3M | 130 | 31 |
| Home repair trades | 65 | #73 of 387 | 65 | 11.5 | $2.7M | 110 | 92 |
| Bakeries and dessert shops | 65 | #74 of 387 | 45 | 7.9 | $4.9M | 117 | 27 |
| Yoga, Pilates and fitness studios | 64 | #54 of 347 | 5 | 0.9 | $9.7M | 238 | 18 |
| HVAC and plumbing | 63 | #83 of 387 | 31 | 5.5 | $5.6M | 118 | 51 |
| Chiropractors | 63 | #92 of 386 | 22 | 3.9 | $3M | 126 | 11 |
| Nail salons | 62 | #79 of 387 | 17 | 3.0 | $3.3M | 196 | 15 |
| Gyms | 60 | #99 of 387 | 30 | 5.3 | $1.6M | 124 | 18 |
| Primary care and pediatrics | 60 | #123 of 387 | 31 | 5.5 | $2.1M | 120 | 60 |
| Salons, barbers and spas | 58 | #100 of 387 | 182 | 32.1 | $306K | 144 | 85 |
| Tire shops | 58 | #145 of 386 | 14 | 2.5 | $3.7M | 147 | 9 |
| Grocery and convenience stores | 57 | #150 of 387 | 101 | 17.8 | $3.7M | 110 | 46 |
| Pizza | 56 | #147 of 387 | 47 | 8.3 | $4.7M | 92 | 95 |
| Barbershops | 55 | #152 of 387 | 27 | 4.8 | $2.1M | 109 | Under 3 |
| Grocery stores | 55 | #160 of 387 | 33 | 5.8 | $11.5M | 123 | 35 |
| Funeral homes | 54 | #152 of 377 | 15 | 2.6 | $656K | 97 | 8 |
| Optometrists and eye care | 54 | #160 of 386 | 21 | 3.7 | $3.2M | 101 | 7 |
| Electricians | 52 | #180 of 383 | 17 | 3.0 | $10.2M | 85 | 34 |
| Hair salons | 51 | #164 of 387 | 110 | 19.4 | $506K | 117 | 57 |
| Gas stations | 50 | #195 of 387 | 43 | 7.6 | $2.8M | 118 | 46 |
| House cleaning | 48 | #207 of 375 | 13 | 2.3 | $5.5M | 85 | 19 |
| Collision repair and body shops | 46 | #222 of 381 | 15 | 2.6 | $3.4M | 111 | 15 |
| Veterinarians | 44 | #235 of 384 | 15 | 2.6 | $2.4M | 87 | 12 |
| Car washes and detailing | 43 | #255 of 387 | 28 | 4.9 | $1.8M | 73 | 6 |
| Laundromats | 36 | #269 of 364 | 18 | 3.2 | $6.9M | 55 | Under 3 |
| Lawn, cleaning and pest control | 36 | #297 of 387 | 58 | 10.2 | $1.2M | 73 | 87 |
| Auto repair and car care | 32 | #321 of 387 | 226 | 39.9 | $228K | 85 | 91 |
| Pet stores | 32 | #323 of 382 | 15 | 2.6 | $2.4M | 52 | 3 |
| Pet businesses | 31 | #331 of 387 | 82 | 14.5 | $432K | 49 | 23 |
| Pet grooming and boarding | 30 | #332 of 386 | 37 | 6.5 | $958K | 38 | 8 |
| Auto repair shops | 25 | #352 of 387 | 141 | 24.9 | $365K | 82 | 75 |
| Landscaping and lawn care | 22 | #364 of 385 | 44 | 7.8 | $1.6M | 55 | 68 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $22.2M | 90 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $62.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.2 | $70.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Lebanon metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.5M | $908 | 95 |
| Gasoline and other fuels | $120.5M | $2,125 | 82 |
| Food away from home | $219M | $3,861 | 95 |
| Groceries | $378M | $6,665 | 105 |
| Personal care products and services | $55.6M | $981 | 98 |
| Child care and other personal services | $30M | $529 | 91 |
| Memberships, classes and admissions | $48.4M | $853 | 87 |
| Medical and dental services | $66.5M | $1,172 | 91 |
| Pets | $35.4M | $625 | 69 |
| Clothing, shoes and related services | $124.1M | $2,189 | 106 |
| Vehicle insurance | $95M | $1,676 | 86 |
| Home repairs, maintenance and insurance | $174M | $3,068 | 102 |
| Lawn care, cleaning and other household services | $70.9M | $1,251 | 88 |
| Rent and homeowner costs | $1B | $17,680 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lebanon metro area
- Population, 2025 estimate
- 146,380+2.2% since 2020
- Households
- 56,712
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 362 sq. mi.
- People per square mile
- 398
- Median household income
- $78,425+30.1% vs. 2015–2019, before inflation
- Average household income
- $99,885
- Median home value
- $242,000
- Jobs located here
- 52,802
- Daytime population
- 128,058Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lebanon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lebanon metro area 1
- Lebanon County, PA144,186 people
Other markets based in Pennsylvania 12
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- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Johnstown, PA metro area131,538 people
Questions
How fast is the Lebanon, PA metro area growing?
Population estimates put the Lebanon metro area at 146,380 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 56,712 households. Against the 2015–2019 survey, median household income rose 30.1%, before inflation.
How much do households in the Lebanon, PA metro area spend?
Households in the Lebanon metro area spend about $1B a year on rent and homeowner costs, $378M on groceries and $219M on food away from home. Relative to the U.S., household spending in the Lebanon metro area runs highest on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and lowest on pets (69).
Which business types have the highest market scores in the Lebanon, PA metro area?
Of the business types scored in the Lebanon metro area, clothing and shoe stores (87); clothing, shoe and laundry businesses (86); and mortgage brokers and lenders (83) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #8 of 387 scored metro areas.
How does the Lebanon, PA metro area compare with the U.S.?
Median household income in the Lebanon metro area is $78,425, 3% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $242,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (twice the U.S. rate) and lowest for clothing and shoe stores (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Lebanon metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Lebanon metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.