County profile · Pennsylvania
Indiana County, PA market data
Population, household spending and competition for 56 business types in Indiana County, each scored against other counties.
- Population, 2025
- 82,878
- −0.3% since 2020
- Households
- 32,487
- Median household income
- $60,208
- +22.1% vs. 2015–2019, before inflation
- Median home value
- $152,800
- Jobs located here
- 28,392
- Highest market score
- 79
- Real estate agents and brokers, #34 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Indiana County by name and distance, and the households and spending within reach. Or open the report at the center of Indiana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 82,878 people live in Indiana County, in 32,487 households. Population estimates show Indiana County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Indiana County is $60,208 a year, 25% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Indiana County spend the most on groceries (an index of 97, where 100 is the U.S. average, so still below it) and the least on pets (59).
The highest Groundwork market scores in Indiana County are for real estate agents and brokers (79), real estate businesses (78) and HVAC and plumbing companies (74). Indiana County ranks #34 of 2,176 scored counties for real estate agents and brokers.
Indiana County is part of the Indiana area. For its number of households, Indiana County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (78% below the U.S. rate).
All 56 business types in Indiana County
Highest Groundwork market score first. Each score compares Indiana County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 79 | #34 of 2,176 | 22 | 6.8 | Index only | 432 | 6 |
| Real estate | 78 | #48 of 2,229 | 28 | 8.6 | Index only | 427 | 13 |
| HVAC and plumbing | 74 | #128 of 1,707 | 8 | 2.5 | $10.9M | 229 | 13 |
| Property management | 71 | #127 of 910 | 5 | 1.5 | Index only | 186 | 4 |
| Grocery stores | 71 | #368 of 2,070 | 15 | 4.6 | $13.2M | 142 | 10 |
| Home repair trades | 70 | #209 of 2,057 | 25 | 7.7 | $3.5M | 144 | 26 |
| Spas and skin care | 67 | #296 of 1,769 | 15 | 4.6 | $1.9M | 212 | 3 |
| Clothing, shoes and laundry | 66 | #489 of 2,210 | 46 | 14.2 | $1.4M | 155 | 9 |
| Clothing and shoe stores | 66 | #490 of 2,087 | 32 | 9.9 | $2M | 154 | 9 |
| Nail salons | 65 | #261 of 1,328 | 9 | 2.8 | $3.1M | 185 | 3 |
| Roofing and gutters | 60 | #356 of 1,177 | 6 | 1.8 | $14.6M | 172 | Under 3 |
| Grocery and convenience stores | 58 | #869 of 2,402 | 66 | 20.3 | $3M | 89 | 18 |
| Barbershops | 57 | #509 of 1,356 | 8 | 2.5 | $3.5M | 184 | Under 3 |
| Child care and preschools | 56 | #648 of 1,611 | 11 | 3.4 | $1.2M | 123 | 19 |
| Convenience stores | 54 | #988 of 2,261 | 34 | 10.5 | $5.8M | 74 | 8 |
| House cleaning | 53 | #346 of 847 | 5 | 1.5 | $7.2M | 112 | 10 |
| Gas stations | 53 | #1,019 of 2,358 | 25 | 7.7 | $2.6M | 109 | 27 |
| Martial arts and dance studios | 49 | #709 of 1,334 | 12 | 3.7 | $1.8M | 89 | 3 |
| Coffee shops and cafes | 48 | #1,080 of 2,063 | 21 | 6.5 | $5.1M | 139 | 19 |
| Salons, barbers and spas | 48 | #1,255 of 2,385 | 88 | 27.1 | $316K | 148 | 31 |
| Landscaping and lawn care | 47 | #776 of 1,493 | 12 | 3.7 | $3M | 102 | 27 |
| Fast food and sandwich shops | 47 | #1,254 of 2,222 | 36 | 11.1 | $3M | 98 | 54 |
| Laundromats | 45 | #446 of 785 | 5 | 1.5 | $12.5M | 100 | Under 3 |
| Electricians | 45 | #718 of 1,160 | 11 | 3.4 | $7.9M | 66 | 13 |
| Lawn, cleaning and pest control | 45 | #1,043 of 1,771 | 21 | 6.5 | $1.7M | 102 | 37 |
| Funeral homes | 43 | #901 of 1,472 | 15 | 4.6 | $364K | 54 | 8 |
| Sit-down restaurants | 43 | #1,496 of 2,405 | 163 | 50.2 | $663K | 100 | 43 |
| Hair salons | 43 | #1,505 of 2,339 | 52 | 16.0 | $534K | 124 | 25 |
| Tire shops | 42 | #970 of 1,530 | 10 | 3.1 | $2.7M | 109 | 7 |
| Dentists and orthodontists | 41 | #1,250 of 1,886 | 29 | 8.9 | $1.2M | 118 | 22 |
| Restaurants and cafes | 40 | #1,616 of 2,405 | 304 | 93.6 | $355K | 96 | 119 |
| Gyms, studios and classes | 39 | #1,526 of 2,088 | 43 | 13.2 | $501K | 76 | 9 |
| Veterinarians | 38 | #1,021 of 1,485 | 10 | 3.1 | $1.7M | 64 | 6 |
| Gyms | 38 | #1,309 of 1,792 | 27 | 8.3 | $798K | 61 | 6 |
| Physical therapy | 34 | #1,118 of 1,422 | 13 | 4.0 | $2.6M | 108 | 19 |
| Bakeries and dessert shops | 34 | #1,501 of 1,889 | 28 | 8.6 | $3.9M | 93 | 19 |
| Optometrists and eye care | 32 | #1,055 of 1,302 | 14 | 4.3 | $2.4M | 77 | 6 |
| Doctors, dentists and clinics | 31 | #2,039 of 2,394 | 189 | 58.2 | $178K | 117 | 112 |
| Primary care and pediatrics | 30 | #1,376 of 1,656 | 24 | 7.4 | $1.4M | 79 | 50 |
| Pizza | 30 | #1,802 of 2,090 | 43 | 13.2 | $2.5M | 49 | 54 |
| Insurance agencies | 29 | #1,825 of 2,272 | 43 | 13.2 | $1.2M | 95 | 33 |
| Collision repair and body shops | 28 | #1,133 of 1,327 | 12 | 3.7 | $2.3M | 74 | 10 |
| Pet grooming and boarding | 28 | #1,240 of 1,461 | 22 | 6.8 | $787K | 31 | 4 |
| Pet businesses | 28 | #1,947 of 2,200 | 50 | 15.4 | $346K | 39 | 10 |
| Car washes and detailing | 26 | #1,276 of 1,451 | 14 | 4.3 | $1.9M | 77 | Under 3 |
| Auto repair and car care | 23 | #2,216 of 2,401 | 143 | 44.0 | $190K | 71 | 51 |
| Chiropractors | 19 | #1,437 of 1,490 | 24 | 7.4 | $1.4M | 59 | 15 |
| Auto repair shops | 19 | #2,272 of 2,378 | 90 | 27.7 | $302K | 68 | 42 |
| Pet stores | 9 | #958 of 974 | 9 | 2.8 | $1.9M | 43 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.2 | $9M | 88 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.2 | $5.4M | 133 | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $62.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $33.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Indiana County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.2M | $838 | 87 |
| Gasoline and other fuels | $65.1M | $2,003 | 77 |
| Food away from home | $108M | $3,325 | 82 |
| Groceries | $198.5M | $6,110 | 97 |
| Personal care products and services | $27.8M | $855 | 85 |
| Child care and other personal services | $13.6M | $419 | 72 |
| Memberships, classes and admissions | $21.6M | $664 | 67 |
| Medical and dental services | $33.6M | $1,035 | 80 |
| Pets | $17.3M | $533 | 59 |
| Clothing, shoes and related services | $62.7M | $1,930 | 94 |
| Vehicle insurance | $51.4M | $1,582 | 81 |
| Home repairs, maintenance and insurance | $87.3M | $2,688 | 89 |
| Lawn care, cleaning and other household services | $35.9M | $1,106 | 78 |
| Rent and homeowner costs | $517.6M | $15,933 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Indiana County
- Population, 2025 estimate
- 82,878−0.3% since 2020
- Households
- 32,487
- Median age
- 41.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 827 sq. mi.
- People per square mile
- 100
- Median household income
- $60,208+22.1% vs. 2015–2019, before inflation
- Average household income
- $77,985
- Median home value
- $152,800
- Jobs located here
- 28,392
- Daytime population
- 79,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Indiana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Indiana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Indiana County, PA growing?
Population estimates put Indiana County at 82,878 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 32,487 households. Against the 2015–2019 survey, median household income rose 22.1%, before inflation.
How much do households in Indiana County, PA spend?
Households in Indiana County spend about $517.6M a year on rent and homeowner costs, $198.5M on groceries and $108M on food away from home. Relative to the U.S., household spending in Indiana County runs highest on groceries (an index of 97, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Which business types have the highest market scores in Indiana County, PA?
Of the business types scored in Indiana County, real estate agents and brokers (79), real estate businesses (78) and HVAC and plumbing companies (74) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #34 of 2,176 scored counties.
How does Indiana County, PA compare with the U.S.?
Median household income in Indiana County is $60,208, 25% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate agents and brokers (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Indiana County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in Indiana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Indiana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.