County profile · Pennsylvania
Juniata County, PA market data
Population, household spending and competition for 56 business types in Juniata County, each scored against other counties.
- Population, 2025
- 23,403
- −0.3% since 2020
- Households
- 9,025
- Median household income
- $66,318
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $217,000
- Jobs located here
- 6,650
- Highest market score
- 75
- Real estate agents and brokers, #76 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Juniata County by name and distance, and the households and spending within reach. Or open the report at the center of Juniata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,403 people live in Juniata County, in 9,025 households. Population estimates show Juniata County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Juniata County is $66,318 a year, 18% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Juniata County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on pets (62).
The highest Groundwork market scores in Juniata County are for real estate agents and brokers (75); clothing, shoe and laundry businesses (75); and real estate businesses (74). Juniata County ranks #76 of 2,176 scored counties for real estate agents and brokers.
For its number of households, Juniata County has the most map listings, relative to the U.S., for convenience stores (80% above the U.S. rate) and the fewest for medical and dental practices (59% below the U.S. rate).
All 56 business types in Juniata County
Highest Groundwork market score first. Each score compares Juniata County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 75 | #76 of 2,176 | 5 | 5.5 | Index only | 552 | Under 3 |
| Clothing, shoes and laundry | 75 | #221 of 2,210 | 6 | 6.6 | $3M | 345 | Under 3 |
| Real estate | 74 | #116 of 2,229 | 8 | 8.9 | Index only | 434 | Under 3 |
| Fast food and sandwich shops | 72 | #296 of 2,222 | 6 | 6.6 | $5.3M | 174 | 9 |
| Restaurants and cafes | 71 | #355 of 2,405 | 43 | 47.6 | $741K | 200 | 25 |
| Pizza | 68 | #364 of 2,090 | 5 | 5.5 | $6.4M | 125 | 9 |
| Gyms, studios and classes | 65 | #393 of 2,088 | 5 | 5.5 | $1.3M | 197 | Under 3 |
| Home repair trades | 62 | #490 of 2,057 | 9 | 10.0 | $2.9M | 119 | 13 |
| Sit-down restaurants | 62 | #643 of 2,405 | 24 | 26.6 | $1.3M | 200 | 15 |
| Doctors, dentists and clinics | 61 | #696 of 2,394 | 31 | 34.3 | $316K | 208 | 13 |
| Salons, barbers and spas | 57 | #771 of 2,385 | 22 | 24.4 | $372K | 175 | 8 |
| Insurance agencies | 55 | #946 of 2,272 | 10 | 11.1 | $1.7M | 136 | 6 |
| Hair salons | 53 | #991 of 2,339 | 11 | 12.2 | $745K | 173 | 8 |
| Grocery stores | 49 | #1,040 of 2,070 | 6 | 6.6 | $9.6M | 103 | 6 |
| Convenience stores | 44 | #1,345 of 2,261 | 13 | 14.4 | $4.4M | 56 | Under 3 |
| Grocery and convenience stores | 43 | #1,484 of 2,402 | 24 | 26.6 | $2.4M | 71 | 8 |
| Lawn, cleaning and pest control | 35 | #1,431 of 1,771 | 9 | 10.0 | $1.2M | 70 | 9 |
| Chiropractors | 34 | #1,165 of 1,490 | 5 | 5.5 | $2M | 82 | 3 |
| Pet businesses | 34 | #1,766 of 2,200 | 10 | 11.1 | $509K | 58 | 3 |
| Gas stations | 33 | #1,855 of 2,358 | 13 | 14.4 | $1.7M | 70 | 11 |
| Landscaping and lawn care | 31 | #1,263 of 1,493 | 8 | 8.9 | $1.3M | 45 | 5 |
| Auto repair and car care | 29 | #2,057 of 2,401 | 43 | 47.6 | $210K | 78 | 17 |
| Roofing and gutters | 25 | #1,064 of 1,177 | 5 | 5.5 | $5.2M | 62 | 5 |
| Physical therapy | 21 | #1,338 of 1,422 | 9 | 10.0 | $1.1M | 45 | 4 |
| Auto repair shops | 21 | #2,237 of 2,378 | 31 | 34.3 | $291K | 65 | 16 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 4.4 | $4.6M | 358 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 4.4 | $387K | 57 | 3 |
| Nail salons | Not scored | Not scored | 4 | 4.4 | $2M | 123 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.4 | $1.3M | 50 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.4 | $2M | 234 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.3 | $10.6M | 256 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.3 | $3M | 119 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.3 | $1.3M | 133 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.3 | $3M | 98 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.3 | $2.2M | 108 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.3 | $3M | 120 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.2 | $4.1M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.2 | $15.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $13M | Too few | 5 |
| Gyms | Not scored | Not scored | 2 | 2.2 | $3.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.2 | $13M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.2 | $9.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.2 | $2.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.2 | $4.9M | Too few | 6 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10.5M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.1 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Juniata County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $1,000 | 104 |
| Gasoline and other fuels | $21.6M | $2,391 | 92 |
| Food away from home | $31.9M | $3,531 | 87 |
| Groceries | $57.3M | $6,354 | 101 |
| Personal care products and services | $8.2M | $908 | 90 |
| Child care and other personal services | $4M | $442 | 76 |
| Memberships, classes and admissions | $6.5M | $721 | 73 |
| Medical and dental services | $9.8M | $1,087 | 84 |
| Pets | $5.1M | $564 | 62 |
| Clothing, shoes and related services | $18.2M | $2,018 | 98 |
| Vehicle insurance | $17.1M | $1,895 | 97 |
| Home repairs, maintenance and insurance | $26M | $2,883 | 96 |
| Lawn care, cleaning and other household services | $10.5M | $1,166 | 82 |
| Rent and homeowner costs | $150.5M | $16,679 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Juniata County
- Population, 2025 estimate
- 23,403−0.3% since 2020
- Households
- 9,025
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 391 sq. mi.
- People per square mile
- 60
- Median household income
- $66,318+23.1% vs. 2015–2019, before inflation
- Average household income
- $82,850
- Median home value
- $217,000
- Jobs located here
- 6,650
- Daytime population
- 19,632Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Juniata County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Juniata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Juniata County, PA growing?
Population estimates put Juniata County at 23,403 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,025 households. Against the 2015–2019 survey, median household income rose 23.1%, before inflation.
How much do households in Juniata County, PA spend?
Households in Juniata County spend about $150.5M a year on rent and homeowner costs, $57.3M on groceries and $31.9M on food away from home. Relative to the U.S., household spending in Juniata County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on pets (62).
Which business types have the highest market scores in Juniata County, PA?
Of the business types scored in Juniata County, real estate agents and brokers (75); clothing, shoe and laundry businesses (75); and real estate businesses (74) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #76 of 2,176 scored counties.
How does Juniata County, PA compare with the U.S.?
Median household income in Juniata County is $66,318, 18% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (80% above the U.S. rate) and lowest for medical and dental practices (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Juniata County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Juniata County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Juniata County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Juniata County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.