County profile · Pennsylvania
Union County, PA market data
Population, household spending and competition for 56 business types in Union County, each scored against other counties.
- Population, 2025
- 42,313
- −0.8% since 2020
- Households
- 14,546
- Median household income
- $76,404
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $240,100
- Jobs located here
- 16,844
- Highest market score
- 73
- Clothing and shoe stores, #294 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Union County by name and distance, and the households and spending within reach. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 42,313 people live in Union County, in 14,546 households. Between 2020 and 2025, the population of Union County declined 0.8%, against +3.1% for the U.S. The median household income in Union County is $76,404 a year, 5% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Union County spend the most on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and the least on pets (68).
The highest Groundwork market scores in Union County are for clothing and shoe stores (73), convenience stores (71) and real estate businesses (66). Union County ranks #294 of 2,087 scored counties for clothing and shoe stores.
Union County is part of the Lewisburg area. For its number of households, Union County has the most map listings, relative to the U.S., for landscaping and lawn care companies (85% above the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
All 56 business types in Union County
Highest Groundwork market score first. Each score compares Union County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 73 | #294 of 2,087 | 15 | 10.3 | $2.1M | 166 | 3 |
| Convenience stores | 71 | #403 of 2,261 | 10 | 6.9 | $9.6M | 122 | Under 3 |
| Real estate | 66 | #336 of 2,229 | 25 | 17.2 | Index only | 236 | 14 |
| Clothing, shoes and laundry | 63 | #598 of 2,210 | 25 | 17.2 | $1.3M | 143 | 6 |
| Real estate agents and brokers | 62 | #460 of 2,176 | 21 | 14.4 | Index only | 223 | 11 |
| Funeral homes | 58 | #524 of 1,472 | 6 | 4.1 | $483K | 71 | Under 3 |
| Chiropractors | 56 | #563 of 1,490 | 6 | 4.1 | $2.8M | 117 | 3 |
| Home repair trades | 54 | #855 of 2,057 | 20 | 13.7 | $2.2M | 91 | 20 |
| Pizza | 53 | #893 of 2,090 | 10 | 6.9 | $5.5M | 109 | 30 |
| Sit-down restaurants | 52 | #1,081 of 2,405 | 70 | 48.1 | $793K | 119 | 26 |
| Grocery and convenience stores | 52 | #1,126 of 2,402 | 36 | 24.7 | $2.7M | 79 | 10 |
| HVAC and plumbing | 51 | #817 of 1,707 | 10 | 6.9 | $4.4M | 93 | 13 |
| Gas stations | 48 | #1,247 of 2,358 | 11 | 7.6 | $2.8M | 117 | 17 |
| Fast food and sandwich shops | 46 | #1,300 of 2,222 | 19 | 13.1 | $2.9M | 96 | 30 |
| Restaurants and cafes | 46 | #1,343 of 2,405 | 141 | 96.9 | $394K | 106 | 65 |
| Coffee shops and cafes | 43 | #1,277 of 2,063 | 15 | 10.3 | $3.7M | 100 | 9 |
| Roofing and gutters | 42 | #772 of 1,177 | 7 | 4.8 | $6.3M | 75 | Under 3 |
| Child care and preschools | 42 | #1,032 of 1,611 | 9 | 6.2 | $842K | 84 | 11 |
| Gyms | 42 | #1,192 of 1,792 | 12 | 8.2 | $1M | 79 | Under 3 |
| Grocery stores | 40 | #1,363 of 2,070 | 15 | 10.3 | $6.4M | 69 | 8 |
| Spas and skin care | 39 | #1,282 of 1,769 | 16 | 11.0 | $882K | 101 | Under 3 |
| Lawn, cleaning and pest control | 36 | #1,378 of 1,771 | 14 | 9.6 | $1.3M | 77 | 19 |
| Bakeries and dessert shops | 33 | #1,542 of 1,889 | 19 | 13.1 | $2.9M | 70 | 9 |
| Auto repair and car care | 33 | #1,911 of 2,401 | 55 | 37.8 | $238K | 89 | 23 |
| Physical therapy | 32 | #1,170 of 1,422 | 9 | 6.2 | $1.9M | 78 | 6 |
| Insurance agencies | 32 | #1,734 of 2,272 | 19 | 13.1 | $1.3M | 101 | 14 |
| Salons, barbers and spas | 32 | #2,060 of 2,385 | 65 | 44.7 | $217K | 102 | 29 |
| Auto repair shops | 30 | #2,010 of 2,378 | 34 | 23.4 | $385K | 87 | 18 |
| Gyms, studios and classes | 29 | #1,825 of 2,088 | 28 | 19.2 | $438K | 66 | Under 3 |
| Pet businesses | 29 | #1,916 of 2,200 | 25 | 17.2 | $359K | 41 | 4 |
| Pet grooming and boarding | 28 | #1,222 of 1,461 | 5 | 3.4 | $1.8M | 71 | Under 3 |
| Car washes and detailing | 27 | #1,263 of 1,451 | 7 | 4.8 | $1.9M | 74 | Under 3 |
| Veterinarians | 26 | #1,293 of 1,485 | 6 | 4.1 | $1.5M | 55 | 4 |
| Dentists and orthodontists | 25 | #1,754 of 1,886 | 18 | 12.4 | $935K | 95 | 17 |
| Hair salons | 25 | #2,131 of 2,339 | 42 | 28.9 | $336K | 78 | 24 |
| Laundromats | 24 | #679 of 785 | 5 | 3.4 | $6.3M | 50 | 3 |
| Martial arts and dance studios | 23 | #1,223 of 1,334 | 12 | 8.2 | $1M | 51 | Under 3 |
| Landscaping and lawn care | 19 | #1,448 of 1,493 | 13 | 8.9 | $1.4M | 47 | 19 |
| Primary care and pediatrics | 19 | #1,560 of 1,656 | 16 | 11.0 | $1.1M | 59 | 49 |
| Doctors, dentists and clinics | 17 | #2,335 of 2,394 | 170 | 116.9 | $99K | 65 | 81 |
| Optometrists and eye care | 15 | #1,246 of 1,302 | 10 | 6.9 | $1.7M | 54 | 6 |
| Pet stores | 7 | #963 of 974 | 6 | 4.1 | $1.5M | 33 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.7 | $3.5M | 211 | 3 |
| Tire shops | Not scored | Not scored | 4 | 2.7 | $3.3M | 131 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.7 | $3.1M | 76 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.1 | $4.7M | 250 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.1 | $4.4M | 141 | 5 |
| Electricians | Not scored | Not scored | 3 | 2.1 | $14.8M | 123 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.4 | $6.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $31.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $18M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $16.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Union County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.1M | $899 | 94 |
| Gasoline and other fuels | $30.6M | $2,103 | 81 |
| Food away from home | $55.5M | $3,814 | 94 |
| Groceries | $96.3M | $6,618 | 105 |
| Personal care products and services | $14.1M | $971 | 97 |
| Child care and other personal services | $7.6M | $521 | 90 |
| Memberships, classes and admissions | $12.3M | $843 | 86 |
| Medical and dental services | $16.8M | $1,157 | 90 |
| Pets | $9M | $617 | 68 |
| Clothing, shoes and related services | $31.6M | $2,169 | 106 |
| Vehicle insurance | $24.1M | $1,660 | 85 |
| Home repairs, maintenance and insurance | $44.3M | $3,047 | 101 |
| Lawn care, cleaning and other household services | $18M | $1,240 | 88 |
| Rent and homeowner costs | $255.5M | $17,564 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Union County
- Population, 2025 estimate
- 42,313−0.8% since 2020
- Households
- 14,546
- Median age
- 43.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 316 sq. mi.
- People per square mile
- 134
- Median household income
- $76,404+28.6% vs. 2015–2019, before inflation
- Average household income
- $105,832
- Median home value
- $240,100
- Jobs located here
- 16,844
- Daytime population
- 42,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Union County, PA growing?
Population estimates put Union County at 42,313 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 14,546 households. Against the 2015–2019 survey, median household income rose 28.6%, before inflation.
How much do households in Union County, PA spend?
Households in Union County spend about $255.5M a year on rent and homeowner costs, $96.3M on groceries and $55.5M on food away from home. Relative to the U.S., household spending in Union County runs highest on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and lowest on pets (68).
Which business types have the highest market scores in Union County, PA?
Of the business types scored in Union County, clothing and shoe stores (73), convenience stores (71) and real estate businesses (66) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #294 of 2,087 scored counties.
How does Union County, PA compare with the U.S.?
Median household income in Union County is $76,404, 5% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (85% above the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Union County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.