County profile · Pennsylvania
Carbon County, PA market data
Population, household spending and competition for 56 business types in Carbon County, each scored against other counties.
- Population, 2025
- 65,868
- +1.7% since 2020
- Households
- 27,255
- Median household income
- $67,554
- +18.5% vs. 2015–2019, before inflation
- Median home value
- $211,400
- Jobs located here
- 15,436
- Highest market score
- 86
- Clothing, shoes and laundry, #57 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Carbon County by name and distance, and the households and spending within reach. Or open the report at the center of Carbon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 65,868 people live in Carbon County, in 27,255 households. Population estimates show Carbon County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Carbon County is $67,554 a year, 16% below the U.S. median of $80,734. That rose 18.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Carbon County spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (63).
The highest Groundwork market scores in Carbon County are for clothing, shoe and laundry businesses (86); clothing and shoe stores (85); and roofing and gutter companies (73). Carbon County ranks #57 of 2,210 scored counties for clothing, shoe and laundry businesses.
Carbon County is part of the Allentown-Bethlehem-Easton metro area. For its number of households, Carbon County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.3 times the U.S. rate) and the fewest for clothing and shoe stores (73% below the U.S. rate).
All 56 business types in Carbon County
Highest Groundwork market score first. Each score compares Carbon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 86 | #57 of 2,210 | 19 | 7.0 | $2.9M | 331 | 3 |
| Clothing and shoe stores | 85 | #69 of 2,087 | 12 | 4.4 | $4.6M | 364 | 3 |
| Roofing and gutters | 73 | #116 of 1,177 | 5 | 1.8 | $15.6M | 185 | 4 |
| Nail salons | 70 | #142 of 1,328 | 5 | 1.8 | $5M | 297 | Under 3 |
| Grocery stores | 70 | #418 of 2,070 | 18 | 6.6 | $9.6M | 103 | 8 |
| Coffee shops and cafes | 69 | #329 of 2,063 | 19 | 7.0 | $5.1M | 137 | 7 |
| Spas and skin care | 68 | #259 of 1,769 | 13 | 4.8 | $1.9M | 218 | Under 3 |
| Fast food and sandwich shops | 68 | #433 of 2,222 | 26 | 9.5 | $3.7M | 122 | 36 |
| Real estate agents and brokers | 66 | #326 of 2,176 | 39 | 14.3 | Index only | 214 | 19 |
| Real estate | 66 | #339 of 2,229 | 46 | 16.9 | Index only | 228 | 32 |
| Gyms, studios and classes | 66 | #377 of 2,088 | 25 | 9.2 | $807K | 122 | 7 |
| Grocery and convenience stores | 66 | #562 of 2,402 | 50 | 18.3 | $3.5M | 102 | 17 |
| Car washes and detailing | 65 | #332 of 1,451 | 6 | 2.2 | $4.1M | 164 | Under 3 |
| Gyms | 65 | #346 of 1,792 | 11 | 4.0 | $1.8M | 141 | 7 |
| Insurance agencies | 64 | #656 of 2,272 | 24 | 8.8 | $1.9M | 155 | 9 |
| Optometrists and eye care | 63 | #337 of 1,302 | 6 | 2.2 | $4.9M | 158 | Under 3 |
| Electricians | 62 | #317 of 1,160 | 8 | 2.9 | $9.8M | 81 | 9 |
| Salons, barbers and spas | 62 | #555 of 2,385 | 70 | 25.7 | $354K | 166 | 21 |
| Convenience stores | 60 | #765 of 2,261 | 26 | 9.5 | $6.7M | 84 | 9 |
| Home repair trades | 58 | #674 of 2,057 | 35 | 12.8 | $2.2M | 92 | 36 |
| Hair salons | 58 | #763 of 2,339 | 40 | 14.7 | $620K | 144 | 18 |
| Chiropractors | 57 | #547 of 1,490 | 12 | 4.4 | $2.5M | 103 | 5 |
| Bakeries and dessert shops | 57 | #669 of 1,889 | 24 | 8.8 | $4M | 97 | 7 |
| Dentists and orthodontists | 56 | #705 of 1,886 | 19 | 7.0 | $1.6M | 159 | 19 |
| Barbershops | 54 | #597 of 1,356 | 11 | 4.0 | $2.3M | 119 | Under 3 |
| Auto repair and car care | 53 | #1,091 of 2,401 | 92 | 33.8 | $269K | 100 | 33 |
| Martial arts and dance studios | 51 | #631 of 1,334 | 10 | 3.7 | $2M | 100 | Under 3 |
| Lawn, cleaning and pest control | 51 | #808 of 1,771 | 19 | 7.0 | $1.7M | 100 | 31 |
| Primary care and pediatrics | 49 | #858 of 1,656 | 13 | 4.8 | $2.3M | 128 | 45 |
| HVAC and plumbing | 48 | #938 of 1,707 | 22 | 8.1 | $3.6M | 75 | 23 |
| Pizza | 48 | #1,127 of 2,090 | 32 | 11.7 | $3M | 59 | 36 |
| Restaurants and cafes | 48 | #1,282 of 2,405 | 274 | 100.5 | $353K | 95 | 101 |
| Funeral homes | 46 | #823 of 1,472 | 13 | 4.8 | $339K | 50 | 6 |
| Physical therapy | 44 | #884 of 1,422 | 18 | 6.6 | $1.6M | 69 | 6 |
| Collision repair and body shops | 42 | #854 of 1,327 | 10 | 3.7 | $2.5M | 80 | 7 |
| Landscaping and lawn care | 42 | #940 of 1,493 | 15 | 5.5 | $2.1M | 72 | 22 |
| Child care and preschools | 42 | #1,042 of 1,611 | 18 | 6.6 | $695K | 69 | 18 |
| Gas stations | 41 | #1,557 of 2,358 | 38 | 13.9 | $1.6M | 65 | 25 |
| Auto repair shops | 40 | #1,655 of 2,378 | 60 | 22.0 | $413K | 93 | 32 |
| Sit-down restaurants | 39 | #1,682 of 2,405 | 145 | 53.2 | $667K | 101 | 58 |
| Veterinarians | 37 | #1,050 of 1,485 | 10 | 3.7 | $1.6M | 57 | 6 |
| Pet businesses | 36 | #1,707 of 2,200 | 41 | 15.0 | $378K | 43 | 6 |
| Doctors, dentists and clinics | 36 | #1,851 of 2,394 | 199 | 73.0 | $149K | 98 | 75 |
| Pet stores | 26 | #835 of 974 | 5 | 1.8 | $3.1M | 69 | Under 3 |
| Urgent care and walk-in clinics | 14 | #322 of 325 | 5 | 1.8 | $5.9M | 24 | Under 3 |
| Pet grooming and boarding | 13 | #1,431 of 1,461 | 23 | 8.4 | $674K | 26 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.5 | $13.9M | 111 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.5 | $5M | 124 | 7 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $10.6M | 166 | 9 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 273 | 9 |
| Tire shops | Not scored | Not scored | 3 | 1.1 | $8.3M | 330 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $31.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Carbon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.8M | $909 | 95 |
| Gasoline and other fuels | $58.9M | $2,162 | 83 |
| Food away from home | $96.7M | $3,549 | 87 |
| Groceries | $173.1M | $6,350 | 100 |
| Personal care products and services | $24.8M | $909 | 90 |
| Child care and other personal services | $12.5M | $459 | 79 |
| Memberships, classes and admissions | $20.2M | $740 | 75 |
| Medical and dental services | $29.7M | $1,089 | 85 |
| Pets | $15.5M | $569 | 63 |
| Clothing, shoes and related services | $55.4M | $2,034 | 99 |
| Vehicle insurance | $46.6M | $1,709 | 87 |
| Home repairs, maintenance and insurance | $78.2M | $2,871 | 95 |
| Lawn care, cleaning and other household services | $31.8M | $1,168 | 83 |
| Rent and homeowner costs | $455.3M | $16,704 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carbon County
- Population, 2025 estimate
- 65,868+1.7% since 2020
- Households
- 27,255
- Median age
- 45.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 381 sq. mi.
- People per square mile
- 171
- Median household income
- $67,554+18.5% vs. 2015–2019, before inflation
- Average household income
- $85,706
- Median home value
- $211,400
- Jobs located here
- 15,436
- Daytime population
- 50,450Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carbon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carbon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Carbon County, PA growing?
Population estimates put Carbon County at 65,868 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 27,255 households. Against the 2015–2019 survey, median household income rose 18.5%, before inflation.
How much do households in Carbon County, PA spend?
Households in Carbon County spend about $455.3M a year on rent and homeowner costs, $173.1M on groceries and $96.7M on food away from home. Relative to the U.S., household spending in Carbon County runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (63).
Which business types have the highest market scores in Carbon County, PA?
Of the business types scored in Carbon County, clothing, shoe and laundry businesses (86); clothing and shoe stores (85); and roofing and gutter companies (73) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #57 of 2,210 scored counties.
How does Carbon County, PA compare with the U.S.?
Median household income in Carbon County is $67,554, 16% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.3 times the U.S. rate) and lowest for clothing and shoe stores (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Carbon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carbon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Carbon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carbon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.