Small-town market profile · Pennsylvania
Sunbury, PA area market data
How the Sunbury area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 107,788
- −1.7% since 2020
- Households
- 45,748
- Median household income
- $62,262
- Median home value
- $174,900
- Jobs located here
- 45,171
- Highest market score
- 81
- Clothing and shoe stores, #23 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Sunbury area by name and distance, and the households and spending within reach. Or open the report at the center of the Sunbury area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sunbury area has an estimated 107,788 people and 45,748 households. Population estimates show the Sunbury area declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Sunbury area is $62,262, 23% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Sunbury area runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (61).
Of the business types scored in the Sunbury area, clothing and shoe stores (81); clothing, shoe and laundry businesses (81); and real estate agents and brokers (79) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #23 of 536 scored small-town markets.
The Sunbury area takes in 2 counties: Northumberland County and Montour County. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate agents and brokers (78% below the U.S. rate).
All 56 business types in the Sunbury area
Highest Groundwork market score first. Each score compares the Sunbury area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 81 | #23 of 536 | 25 | 5.5 | $3.7M | 289 | 6 |
| Clothing, shoes and laundry | 81 | #24 of 536 | 45 | 9.8 | $2M | 232 | 6 |
| Real estate agents and brokers | 79 | #12 of 533 | 31 | 6.8 | Index only | 445 | 9 |
| Real estate | 78 | #16 of 536 | 40 | 8.7 | Index only | 434 | 19 |
| Property management | 76 | #5 of 180 | 6 | 1.3 | Index only | 226 | 5 |
| Electricians | 74 | #13 of 295 | 7 | 1.5 | $18.4M | 153 | 20 |
| Roofing and gutters | 73 | #29 of 288 | 12 | 2.6 | $10.7M | 127 | 4 |
| HVAC and plumbing | 73 | #34 of 476 | 21 | 4.6 | $6.1M | 129 | 22 |
| Home repair trades | 72 | #39 of 526 | 40 | 8.7 | $3.2M | 132 | 46 |
| Spas and skin care | 72 | #42 of 504 | 18 | 3.9 | $2.3M | 259 | 3 |
| Fast food and sandwich shops | 68 | #98 of 537 | 39 | 8.5 | $4.1M | 134 | 65 |
| Restaurants and cafes | 67 | #102 of 538 | 353 | 77.2 | $450K | 121 | 153 |
| Coffee shops and cafes | 65 | #102 of 529 | 32 | 7.0 | $5M | 134 | 11 |
| Gyms, studios and classes | 64 | #103 of 535 | 39 | 8.5 | $840K | 127 | 9 |
| Gyms | 63 | #109 of 506 | 20 | 4.4 | $1.6M | 126 | 9 |
| Nail salons | 62 | #109 of 387 | 12 | 2.6 | $3.4M | 204 | Under 3 |
| Dentists and orthodontists | 62 | #145 of 526 | 26 | 5.7 | $1.9M | 191 | 23 |
| Sit-down restaurants | 61 | #148 of 538 | 167 | 36.5 | $952K | 143 | 77 |
| Tire shops | 59 | #150 of 431 | 13 | 2.8 | $3M | 118 | 5 |
| Landscaping and lawn care | 58 | #130 of 399 | 15 | 3.3 | $3.5M | 120 | 24 |
| Pizza | 58 | #167 of 520 | 35 | 7.7 | $4.5M | 89 | 65 |
| Convenience stores | 58 | #203 of 529 | 48 | 10.5 | $6M | 76 | 12 |
| Lawn, cleaning and pest control | 57 | #166 of 481 | 23 | 5.0 | $2.3M | 136 | 37 |
| Bakeries and dessert shops | 53 | #226 of 507 | 39 | 8.5 | $4.1M | 98 | 11 |
| Gas stations | 53 | #232 of 536 | 40 | 8.7 | $2.3M | 96 | 43 |
| Grocery stores | 52 | #248 of 506 | 33 | 7.2 | $8.7M | 94 | 22 |
| Grocery and convenience stores | 52 | #266 of 538 | 106 | 23.2 | $2.7M | 80 | 34 |
| Salons, barbers and spas | 51 | #253 of 538 | 147 | 32.1 | $278K | 130 | 31 |
| Collision repair and body shops | 50 | #184 of 387 | 12 | 2.6 | $3.2M | 104 | 10 |
| Chiropractors | 50 | #217 of 426 | 21 | 4.6 | $2.3M | 97 | 9 |
| Martial arts and dance studios | 49 | #197 of 378 | 16 | 3.5 | $2M | 101 | Under 3 |
| Laundromats | 48 | #78 of 150 | 13 | 2.8 | $7.1M | 56 | Under 3 |
| Child care and preschools | 48 | #247 of 454 | 31 | 6.8 | $660K | 66 | 22 |
| Insurance agencies | 47 | #289 of 537 | 46 | 10.1 | $1.6M | 125 | 32 |
| Car washes and detailing | 44 | #271 of 441 | 20 | 4.4 | $1.9M | 76 | 3 |
| Funeral homes | 43 | #221 of 365 | 23 | 5.0 | $322K | 47 | 11 |
| Barbershops | 43 | #233 of 377 | 21 | 4.6 | $1.9M | 103 | Under 3 |
| Pet grooming and boarding | 43 | #248 of 387 | 14 | 3.1 | $1.8M | 72 | 8 |
| Auto repair and car care | 42 | #347 of 538 | 161 | 35.2 | $239K | 89 | 60 |
| Hair salons | 40 | #378 of 538 | 96 | 21.0 | $425K | 99 | 26 |
| Optometrists and eye care | 39 | #303 of 400 | 29 | 6.3 | $1.7M | 54 | 5 |
| Veterinarians | 37 | #291 of 398 | 14 | 3.1 | $1.8M | 67 | 12 |
| Pet businesses | 37 | #410 of 527 | 39 | 8.5 | $655K | 75 | 20 |
| Auto repair shops | 33 | #440 of 538 | 101 | 22.1 | $380K | 86 | 51 |
| Physical therapy | 20 | #377 of 400 | 30 | 6.6 | $1.6M | 68 | 28 |
| Primary care and pediatrics | 17 | #435 of 458 | 50 | 10.9 | $978K | 55 | 115 |
| Doctors, dentists and clinics | 14 | #530 of 538 | 624 | 136.4 | $78K | 51 | 180 |
| House cleaning | Not scored | Not scored | 4 | 0.9 | $13.2M | 206 | 13 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $13.2M | 129 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 0.7 | $8.5M | 188 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $16.3M | 66 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $10.9M | 269 | 9 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $91.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Sunbury area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.4M | $840 | 88 |
| Gasoline and other fuels | $91.2M | $1,994 | 77 |
| Food away from home | $159M | $3,474 | 85 |
| Groceries | $287M | $6,274 | 99 |
| Personal care products and services | $40.8M | $892 | 89 |
| Child care and other personal services | $20.5M | $448 | 77 |
| Memberships, classes and admissions | $32.8M | $716 | 73 |
| Medical and dental services | $48.9M | $1,069 | 83 |
| Pets | $25.5M | $558 | 61 |
| Clothing, shoes and related services | $91.7M | $2,005 | 98 |
| Vehicle insurance | $72.1M | $1,576 | 81 |
| Home repairs, maintenance and insurance | $128.5M | $2,809 | 93 |
| Lawn care, cleaning and other household services | $52.6M | $1,150 | 81 |
| Rent and homeowner costs | $752.4M | $16,446 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sunbury area
- Population, 2025 estimate
- 107,788−1.7% since 2020
- Households
- 45,748
- Median age
- 44.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 588 sq. mi.
- People per square mile
- 185
- Median household income
- $62,262
- Average household income
- $83,829
- Median home value
- $174,900
- Jobs located here
- 45,171
- Daytime population
- 106,101Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sunbury area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sunbury area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sunbury area 2
- Northumberland County, PA90,560 people
- Montour County, PA18,103 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Sunbury, PA area growing?
Population estimates put the Sunbury area at 107,788 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 45,748 households.
How much do households in the Sunbury, PA area spend?
Households in the Sunbury area spend about $752.4M a year on rent and homeowner costs, $287M on groceries and $159M on food away from home. Set against the U.S., households in the Sunbury area spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (61).
Which business types have the highest market scores in the Sunbury, PA area?
The highest Groundwork market scores in the Sunbury area are for clothing and shoe stores (81); clothing, shoe and laundry businesses (81); and real estate agents and brokers (79). The Sunbury area ranks #23 of 536 scored small-town markets for clothing and shoe stores.
How does the Sunbury, PA area compare with the U.S.?
The median household income in the Sunbury area is $62,262 a year, 23% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,900, against $332,700 for the U.S. For its number of households, the Sunbury area has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Sunbury area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sunbury area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Sunbury area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sunbury area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.