Groundwork

Metro area profile · Pennsylvania

Harrisburg-Carlisle, PA metro area market data

How the Harrisburg-Carlisle metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
617,427
+4.2% since 2020
Households
246,084
Median household income
$80,919
+24.7% vs. 2015–2019, before inflation
Median home value
$253,100
Jobs located here
349,053
Highest market score
86
Home repair trades, #2 of 387 scored metro areas

A site report maps the competitors on map listings around any address in the Harrisburg-Carlisle metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Harrisburg-Carlisle metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Harrisburg-Carlisle metro area has an estimated 617,427 people and 246,084 households. Population estimates show the Harrisburg-Carlisle metro area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Harrisburg-Carlisle metro area is $80,919, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

Relative to the U.S., household spending in the Harrisburg-Carlisle metro area runs highest on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and lowest on pets (71).

Of the business types scored in the Harrisburg-Carlisle metro area, home repair companies (86), roofing and gutter companies (85) and HVAC and plumbing companies (85) have the highest Groundwork market scores. For home repair companies, that ranks #2 of 387 scored metro areas.

The Harrisburg-Carlisle metro area takes in 3 counties: Dauphin County, Cumberland County and Perry County. Against the U.S., map listings per household run highest for laundromats (25% above the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).

All 56 business types in the Harrisburg-Carlisle metro area

Highest Groundwork market score first. Each score compares the Harrisburg-Carlisle metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Harrisburg-Carlisle, PA metro area, highest Groundwork market score first, with its rank among metro areas, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among metro areasListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Home repair trades86#2 of 38725310.3$3.1M127269
Roofing and gutters85#4 of 381652.6$12M14224
HVAC and plumbing85#5 of 3871345.4$5.8M123142
Electricians82#5 of 383542.2$14.5M121103
Home inspectors81#5 of 24360.2Index only28411
Mortgage brokers and lenders79#7 of 373632.6Index only18222
Real estate77#14 of 38770628.7Index only146321
Real estate agents and brokers75#21 of 38757023.2Index only144168
Coffee shops and cafes75#27 of 3872078.4$4.8M128107
Property management74#20 of 374672.7Index only12069
Dry cleaners74#22 of 272261.1$21.5M13717
Clothing and shoe stores74#42 of 38732913.4$1.7M133182
Clothing, shoes and laundry73#45 of 38749019.9$1.1M129218
Spas and skin care71#32 of 3871867.6$1.3M15354
Oil change and quick lube70#46 of 290100.4$21.9M16014
Convenience stores69#67 of 3871957.9$8.6M10955
Fast food and sandwich shops68#85 of 38728611.6$3.4M113490
Barbershops67#72 of 3871204.9$2.1M11010
Grocery and convenience stores67#77 of 38746218.8$3.6M107151
Restaurants and cafes67#82 of 3872,45599.8$401K1081,030
Optometrists and eye care65#85 of 386883.6$3.4M10830
Pest control64#78 of 345311.3$10.2M10015
Chiropractors64#86 of 386994.0$3M12558
Sit-down restaurants63#96 of 3871,33954.4$735K111428
Dentists and orthodontists63#102 of 38725310.3$1.2M119187
Urgent care and walk-in clinics59#61 of 197110.4$27M11017
Gyms58#119 of 3871877.6$1.2M9373
Martial arts and dance studios58#119 of 3871214.9$1.9M9352
Gyms, studios and classes57#122 of 38736714.9$617K93125
Gas stations57#147 of 3871757.1$2.9M122190
Lawn, cleaning and pest control56#148 of 3872128.6$1.5M89345
Landscaping and lawn care56#153 of 3851345.4$2.4M81181
Grocery stores56#157 of 3871837.4$9.1M9896
Funeral homes55#149 of 377602.4$609K9029
Bakeries and dessert shops55#157 of 38726310.7$3.7M90128
Collision repair and body shops55#165 of 381722.9$3M9946
Car washes and detailing53#177 of 3871054.3$2.1M8326
Tire shops53#188 of 386853.5$2.6M10338
House cleaning52#163 of 375471.9$6.8M106149
Yoga, Pilates and fitness studios51#159 of 347592.4$3.8M9473
Laundromats51#174 of 364502.0$11.2M8919
Salons, barbers and spas51#178 of 3871,06243.2$235K110422
Auto repair and car care51#200 of 38788135.8$249K93322
Pizza50#199 of 3872429.8$4.1M80490
Child care and preschools49#200 of 3871676.8$850K85166
Insurance agencies48#196 of 38732013.0$1.2M99222
Hair salons47#216 of 38758223.7$428K99255
Pet stores46#225 of 382461.9$3.5M7711
Nail salons46#230 of 3871476.0$1.7M10196
Auto repair shops46#239 of 38753621.8$409K92240
Veterinarians42#248 of 384722.9$2.2M8259
Primary care and pediatrics40#268 of 3871978.0$1.5M85459
Doctors, dentists and clinics40#276 of 3872,34895.4$126K83862
Physical therapy36#309 of 3861656.7$1.8M75111
Pet businesses34#314 of 38726310.7$607K69127
Pet grooming and boarding26#351 of 3861074.3$1.5M5957

Household spending in the Harrisburg-Carlisle metro area

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Harrisburg-Carlisle, PA metro area by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$219.3M$89193
Gasoline and other fuels$507.6M$2,06379
Food away from home$984.5M$4,00198
Groceries$1.7B$6,793108
Personal care products and services$249.1M$1,012101
Child care and other personal services$142M$57799
Memberships, classes and admissions$226.3M$92094
Medical and dental services$296.5M$1,20594
Pets$159.7M$64971
Clothing, shoes and related services$557.8M$2,267110
Vehicle insurance$398.6M$1,62083
Home repairs, maintenance and insurance$781.5M$3,176105
Lawn care, cleaning and other household services$317.3M$1,28991
Rent and homeowner costs$4.5B$18,170109

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in the Harrisburg-Carlisle metro area

Population, 2025 estimate
617,427+4.2% since 2020
Households
246,084
Median age
40.7
Homes lived in by their owners
68%
Vehicles per household
1.8
Land area
1,622 sq. mi.
People per square mile
373
Median household income
$80,919+24.7% vs. 2015–2019, before inflation
Average household income
$106,040
Median home value
$253,100
Jobs located here
349,053
Daytime population
676,005Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Harrisburg-Carlisle metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of the Harrisburg-Carlisle metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Questions

How fast is the Harrisburg-Carlisle, PA metro area growing?

Population estimates put the Harrisburg-Carlisle metro area at 617,427 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 246,084 households. Median household income rose 24.7% from the 2015–2019 survey, before inflation.

How much do households in the Harrisburg-Carlisle, PA metro area spend?

Households in the Harrisburg-Carlisle metro area spend about $4.5B a year on rent and homeowner costs, $1.7B on groceries and $984.5M on food away from home. Set against the U.S., households in the Harrisburg-Carlisle metro area spend the most on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and the least on pets (71).

Which business types have the highest market scores in the Harrisburg-Carlisle, PA metro area?

The highest Groundwork market scores in the Harrisburg-Carlisle metro area are for home repair companies (86), roofing and gutter companies (85) and HVAC and plumbing companies (85). The Harrisburg-Carlisle metro area ranks #2 of 387 scored metro areas for home repair companies.

How does the Harrisburg-Carlisle, PA metro area compare with the U.S.?

The median household income in the Harrisburg-Carlisle metro area is $80,919 a year, in line with the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $253,100, against $332,700 for the U.S. For its number of households, the Harrisburg-Carlisle metro area has the most map listings, relative to the U.S., for laundromats (25% above the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Harrisburg-Carlisle metro area, each ranked against other metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Harrisburg-Carlisle metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in the Harrisburg-Carlisle metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Harrisburg-Carlisle metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.