Groundwork

Small-town market profile · Pennsylvania

Lock Haven, PA area market data

How the Lock Haven area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
37,870
+1.3% since 2020
Households
15,424
Median household income
$60,816
+19.4% vs. 2015–2019, before inflation
Median home value
$175,900
Jobs located here
12,199
Highest market score
79
Real estate, #13 of 536 scored small-town markets

A site report maps the competitors on map listings around any address in the Lock Haven area by name and distance, and the households and spending within reach. Or open the report at the center of the Lock Haven area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Lock Haven area has an estimated 37,870 people and 15,424 households. Between 2020 and 2025, the population of the Lock Haven area grew 1.3%, slower than the U.S. (+3.1%). Median household income in the Lock Haven area is $60,816, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.

Relative to the U.S., household spending in the Lock Haven area runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (60).

Of the business types scored in the Lock Haven area, real estate businesses (79), real estate agents and brokers (79) and convenience stores (79) have the highest Groundwork market scores. For real estate businesses, that ranks #13 of 536 scored small-town markets.

The Lock Haven area is made up of one county, Clinton County. Against the U.S., map listings per household run highest for gas stations (72% above the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).

All 56 business types in the Lock Haven area

Highest Groundwork market score first. Each score compares the Lock Haven area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Lock Haven, PA area, highest Groundwork market score first, with its rank among small-town markets, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among small-town marketsListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Real estate79#13 of 5362013.0Index only28810
Real estate agents and brokers79#14 of 5331711.0Index only2695
Convenience stores79#29 of 529127.8$7.9M1013
Coffee shops and cafes77#16 of 52974.5$7.5M2024
Fast food and sandwich shops76#49 of 537127.8$4.4M14321
Clothing, shoes and laundry74#75 of 5362314.9$1.3M1496
Clothing and shoe stores73#75 of 5361610.4$1.9M1496
Gyms, studios and classes72#37 of 535106.5$1.1M160Under 3
Grocery and convenience stores71#64 of 5382516.2$3.8M11211
Grocery stores69#74 of 50674.5$13.6M1468
Gyms68#60 of 50674.5$1.5M116Under 3
Restaurants and cafes67#104 of 53812883.0$409K11054
Bakeries and dessert shops65#101 of 507117.1$4.8M1154
Pizza64#124 of 520127.8$4.4M8621
Lawn, cleaning and pest control62#119 of 48174.5$2.5M14815
Electricians57#113 of 29585.2$5.3M445
Landscaping and lawn care57#137 of 39953.2$3.5M11912
Car washes and detailing56#164 of 44153.2$2.7M106Under 3
Child care and preschools56#179 of 45474.5$942K9411
Insurance agencies56#210 of 5371610.4$1.6M12611
HVAC and plumbing53#206 of 476117.1$3.9M8114
Laundromats51#70 of 15053.2$6M48Under 3
Primary care and pediatrics49#239 of 45874.5$2.3M13129
Sit-down restaurants49#270 of 5387649.3$689K10428
Salons, barbers and spas48#298 of 5385032.4$269K12617
Dentists and orthodontists47#283 of 526138.4$1.3M12811
Home repair trades47#307 of 5262818.2$1.5M6222
Funeral homes46#199 of 36574.5$354K525
Barbershops45#227 of 37785.2$1.7M89Under 3
Auto repair and car care45#325 of 5386038.9$223K8322
Roofing and gutters44#185 of 28895.8$4.7M563
Hair salons43#344 of 5383120.1$434K10113
Pet grooming and boarding42#255 of 38753.2$1.7M663
Doctors, dentists and clinics38#383 of 5389964.2$165K10852
Chiropractors34#341 of 42695.8$1.8M767
Auto repair shops34#433 of 5384126.6$327K7318
Pet businesses34#436 of 5271610.4$522K597
Optometrists and eye care31#338 of 40095.8$1.8M58Under 3
Gas stations26#483 of 5362918.8$1.1M4622
Collision repair and body shopsNot scoredNot scored42.6$3.3M1093
Nail salonsNot scoredNot scored42.6$3.4M201Under 3
Physical therapyNot scoredNot scored42.6$4.1M1705
Spas and skin careNot scoredNot scored42.6$3.4M384Under 3
Tire shopsNot scoredNot scored42.6$3.3M1343
VeterinariansNot scoredNot scored42.6$2.1M774
House cleaningNot scoredNot scored21.3$8.7MToo few3
Pet storesNot scoredNot scored21.3$4.2MToo fewUnder 3
Property managementNot scoredNot scored21.3Index onlyToo few4
Yoga, Pilates and fitness studiosNot scoredNot scored21.3$5.3MToo fewUnder 3
Dry cleanersNot scoredNot scored10.6$30.2MToo fewUnder 3
Martial arts and dance studiosNot scoredNot scored10.6$10.6MToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored10.6Index onlyToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.6$13.4MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored10.6$16.3MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in the Lock Haven area

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Lock Haven, PA area by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$13.4M$86891
Gasoline and other fuels$32.1M$2,07980
Food away from home$52.3M$3,39383
Groceries$95.2M$6,17298
Personal care products and services$13.4M$87187
Child care and other personal services$6.6M$42774
Memberships, classes and admissions$10.6M$68770
Medical and dental services$16.3M$1,05782
Pets$8.4M$54260
Clothing, shoes and related services$30.2M$1,95995
Vehicle insurance$25.4M$1,64784
Home repairs, maintenance and insurance$42.4M$2,74991
Lawn care, cleaning and other household services$17.4M$1,12580
Rent and homeowner costs$249.1M$16,15397

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in the Lock Haven area

Population, 2025 estimate
37,870+1.3% since 2020
Households
15,424
Median age
41.1
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
890 sq. mi.
People per square mile
42
Median household income
$60,816+19.4% vs. 2015–2019, before inflation
Average household income
$77,923
Median home value
$175,900
Jobs located here
12,199
Daytime population
34,134Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lock Haven area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of the Lock Haven area. Signed out, you see a blurred preview; on an account, each report is one action.

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Questions

How fast is the Lock Haven, PA area growing?

Population estimates put the Lock Haven area at 37,870 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 15,424 households. Median household income rose 19.4% from the 2015–2019 survey, before inflation.

How much do households in the Lock Haven, PA area spend?

Households in the Lock Haven area spend about $249.1M a year on rent and homeowner costs, $95.2M on groceries and $52.3M on food away from home. Set against the U.S., households in the Lock Haven area spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (60).

Which business types have the highest market scores in the Lock Haven, PA area?

The highest Groundwork market scores in the Lock Haven area are for real estate businesses (79), real estate agents and brokers (79) and convenience stores (79). The Lock Haven area ranks #13 of 536 scored small-town markets for real estate businesses.

How does the Lock Haven, PA area compare with the U.S.?

The median household income in the Lock Haven area is $60,816 a year, 25% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,900, against $332,700 for the U.S. For its number of households, the Lock Haven area has the most map listings, relative to the U.S., for gas stations (72% above the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Lock Haven area, each ranked against other small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lock Haven area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in the Lock Haven area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lock Haven area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.