Small-town market profile · Pennsylvania
Sayre, PA area market data
How the Sayre area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,600
- −0.6% since 2020
- Households
- 24,610
- Median household income
- $63,675
- +21.6% vs. 2015–2019, before inflation
- Median home value
- $187,500
- Jobs located here
- 22,664
- Highest market score
- 79
- Home repair trades, #12 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Sayre area by name and distance, and the households and spending within reach. Or open the report at the center of the Sayre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sayre area has an estimated 59,600 people and 24,610 households. Population estimates show the Sayre area declined 0.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Sayre area is $63,675, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.
Relative to the U.S., household spending in the Sayre area runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in the Sayre area, home repair companies (79), clothing and shoe stores (78) and real estate businesses (77) have the highest Groundwork market scores. For home repair companies, that ranks #12 of 526 scored small-town markets.
The Sayre area is made up of one county, Bradford County. Against the U.S., map listings per household run highest for tire shops (2.5 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in the Sayre area
Highest Groundwork market score first. Each score compares the Sayre area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 79 | #12 of 526 | 18 | 7.3 | $3.9M | 159 | 22 |
| Clothing and shoe stores | 78 | #37 of 536 | 16 | 6.5 | $3.1M | 243 | Under 3 |
| Real estate | 77 | #19 of 536 | 34 | 13.8 | Index only | 276 | 12 |
| Clothing, shoes and laundry | 76 | #49 of 536 | 27 | 11.0 | $1.8M | 208 | Under 3 |
| Pizza | 75 | #39 of 520 | 9 | 3.7 | $9.6M | 188 | 33 |
| Real estate agents and brokers | 74 | #28 of 533 | 29 | 11.8 | Index only | 257 | 8 |
| Restaurants and cafes | 72 | #64 of 538 | 179 | 72.7 | $480K | 130 | 81 |
| Fast food and sandwich shops | 72 | #73 of 537 | 22 | 8.9 | $3.9M | 128 | 33 |
| Sit-down restaurants | 70 | #72 of 538 | 69 | 28.0 | $1.2M | 188 | 38 |
| HVAC and plumbing | 68 | #67 of 476 | 14 | 5.7 | $5M | 104 | 15 |
| Spas and skin care | 66 | #85 of 504 | 8 | 3.3 | $2.8M | 315 | 4 |
| Funeral homes | 66 | #89 of 365 | 9 | 3.7 | $467K | 69 | Under 3 |
| Coffee shops and cafes | 64 | #109 of 529 | 17 | 6.9 | $5.1M | 137 | 9 |
| Dentists and orthodontists | 63 | #143 of 526 | 17 | 6.9 | $1.6M | 158 | 9 |
| Primary care and pediatrics | 62 | #133 of 458 | 12 | 4.9 | $2.2M | 124 | 14 |
| Laundromats | 60 | #46 of 150 | 6 | 2.4 | $8.2M | 66 | Under 3 |
| Martial arts and dance studios | 59 | #124 of 378 | 7 | 2.8 | $2.5M | 126 | Under 3 |
| Car washes and detailing | 58 | #149 of 441 | 8 | 3.3 | $2.7M | 109 | 3 |
| Lawn, cleaning and pest control | 58 | #158 of 481 | 11 | 4.5 | $2.6M | 154 | 25 |
| Nail salons | 52 | #193 of 387 | 11 | 4.5 | $2M | 120 | 4 |
| Gyms, studios and classes | 52 | #262 of 535 | 32 | 13.0 | $554K | 84 | 4 |
| Pet grooming and boarding | 51 | #185 of 387 | 5 | 2.0 | $2.8M | 109 | Under 3 |
| Physical therapy | 49 | #208 of 400 | 9 | 3.7 | $2.9M | 122 | 9 |
| Barbershops | 48 | #210 of 377 | 11 | 4.5 | $2M | 106 | Under 3 |
| Grocery stores | 47 | #295 of 506 | 20 | 8.1 | $7.7M | 83 | 14 |
| Gyms | 46 | #300 of 506 | 21 | 8.5 | $844K | 65 | 4 |
| Salons, barbers and spas | 46 | #321 of 538 | 83 | 33.7 | $266K | 125 | 24 |
| Convenience stores | 45 | #333 of 529 | 37 | 15.0 | $4.2M | 53 | Under 3 |
| Insurance agencies | 43 | #325 of 537 | 30 | 12.2 | $1.4M | 109 | 21 |
| Gas stations | 43 | #339 of 536 | 22 | 8.9 | $2.4M | 99 | 38 |
| Bakeries and dessert shops | 42 | #340 of 507 | 29 | 11.8 | $3M | 72 | 9 |
| Hair salons | 41 | #365 of 538 | 53 | 21.5 | $416K | 97 | 15 |
| Grocery and convenience stores | 41 | #376 of 538 | 84 | 34.1 | $1.8M | 54 | 16 |
| House cleaning | 39 | #103 of 142 | 6 | 2.4 | $4.7M | 74 | 10 |
| Optometrists and eye care | 39 | #293 of 400 | 10 | 4.1 | $2.6M | 84 | 6 |
| Doctors, dentists and clinics | 37 | #401 of 538 | 239 | 97.1 | $111K | 73 | 45 |
| Chiropractors | 33 | #353 of 426 | 17 | 6.9 | $1.6M | 65 | 7 |
| Child care and preschools | 29 | #387 of 454 | 21 | 8.5 | $526K | 53 | 30 |
| Collision repair and body shops | 28 | #338 of 387 | 12 | 4.9 | $1.8M | 59 | 8 |
| Pet businesses | 27 | #477 of 527 | 28 | 11.4 | $493K | 56 | 11 |
| Auto repair shops | 19 | #513 of 538 | 74 | 30.1 | $296K | 67 | 39 |
| Auto repair and car care | 16 | #520 of 538 | 126 | 51.2 | $174K | 65 | 57 |
| Tire shops | 15 | #412 of 431 | 23 | 9.3 | $953K | 38 | 9 |
| Veterinarians | 13 | #396 of 398 | 12 | 4.9 | $1.2M | 42 | 11 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.6 | $7.1M | 242 | 15 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $3.5M | 76 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.6 | $4.4M | 109 | 4 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $34.7M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $11M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.8 | $34.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $28.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Sayre area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.9M | $890 | 93 |
| Gasoline and other fuels | $52.2M | $2,121 | 82 |
| Food away from home | $86M | $3,495 | 86 |
| Groceries | $154.8M | $6,291 | 100 |
| Personal care products and services | $22M | $896 | 89 |
| Child care and other personal services | $11.1M | $449 | 77 |
| Memberships, classes and admissions | $17.7M | $720 | 73 |
| Medical and dental services | $26.4M | $1,074 | 83 |
| Pets | $13.8M | $561 | 62 |
| Clothing, shoes and related services | $49.5M | $2,011 | 98 |
| Vehicle insurance | $41.2M | $1,675 | 86 |
| Home repairs, maintenance and insurance | $69.5M | $2,822 | 94 |
| Lawn care, cleaning and other household services | $28.4M | $1,153 | 82 |
| Rent and homeowner costs | $406.1M | $16,503 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sayre area
- Population, 2025 estimate
- 59,600−0.6% since 2020
- Households
- 24,610
- Median age
- 44.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,147 sq. mi.
- People per square mile
- 52
- Median household income
- $63,675+21.6% vs. 2015–2019, before inflation
- Average household income
- $85,904
- Median home value
- $187,500
- Jobs located here
- 22,664
- Daytime population
- 55,851Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sayre area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sayre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sayre area 1
- Bradford County, PA59,858 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Sayre, PA area growing?
Population estimates put the Sayre area at 59,600 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 24,610 households. Median household income rose 21.6% from the 2015–2019 survey, before inflation.
How much do households in the Sayre, PA area spend?
Households in the Sayre area spend about $406.1M a year on rent and homeowner costs, $154.8M on groceries and $86M on food away from home. Set against the U.S., households in the Sayre area spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in the Sayre, PA area?
The highest Groundwork market scores in the Sayre area are for home repair companies (79), clothing and shoe stores (78) and real estate businesses (77). The Sayre area ranks #12 of 526 scored small-town markets for home repair companies.
How does the Sayre, PA area compare with the U.S.?
The median household income in the Sayre area is $63,675 a year, 21% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $187,500, against $332,700 for the U.S. For its number of households, the Sayre area has the most map listings, relative to the U.S., for tire shops (2.5 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Sayre area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sayre area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sayre area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sayre area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.