Metro area profile · Pennsylvania
Pittsburgh, PA metro area market data
Population, household spending and competition for 56 business types in the Pittsburgh metro area, each scored against other metro areas.
- Population, 2025
- 2,421,992
- −1.3% since 2020
- Households
- 1,061,705
- Median household income
- $75,762
- Median home value
- $215,000
- Jobs located here
- 1,169,523
- Highest market score
- 72
- Real estate agents and brokers, #32 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Pittsburgh metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Pittsburgh metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,421,992 people live in the Pittsburgh metro area, in 1,061,705 households. Population estimates put the population change in the Pittsburgh metro area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The median household income in the Pittsburgh metro area is $75,762 a year, 6% below the U.S. median of $80,734.
Set against the U.S., households in the Pittsburgh metro area spend the most on clothing, shoes and related services (an index of 109, where 100 is the U.S. average) and the least on pets (70).
The highest Groundwork market scores in the Pittsburgh metro area are for real estate agents and brokers (72), real estate businesses (69) and mortgage brokers and lenders (67). The Pittsburgh metro area ranks #32 of 387 scored metro areas for real estate agents and brokers.
The Pittsburgh metro area takes in 8 counties: Allegheny County, Westmoreland County, Washington County, Butler County and 4 more. For its number of households, the Pittsburgh metro area has the most map listings, relative to the U.S., for primary care and pediatric clinics (twice the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in the Pittsburgh metro area
Highest Groundwork market score first. Each score compares the Pittsburgh metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 72 | #32 of 387 | 1,915 | 18.0 | Index only | 181 | 503 |
| Real estate | 69 | #37 of 387 | 2,388 | 22.5 | Index only | 183 | 1,353 |
| Mortgage brokers and lenders | 67 | #42 of 373 | 214 | 2.0 | Index only | 227 | 113 |
| Roofing and gutters | 67 | #59 of 381 | 306 | 2.9 | $10.8M | 127 | 145 |
| Clothing, shoes and laundry | 66 | #87 of 387 | 2,093 | 19.7 | $1.1M | 129 | 789 |
| Clothing and shoe stores | 65 | #88 of 387 | 1,440 | 13.6 | $1.6M | 130 | 681 |
| Dry cleaners | 64 | #57 of 272 | 100 | 0.9 | $23.7M | 151 | 78 |
| Property management | 64 | #68 of 374 | 186 | 1.8 | Index only | 183 | 443 |
| Laundromats | 64 | #95 of 364 | 175 | 1.6 | $13.6M | 108 | 30 |
| Electricians | 63 | #79 of 383 | 244 | 2.3 | $13.5M | 112 | 542 |
| Home repair trades | 63 | #90 of 387 | 1,228 | 11.6 | $2.7M | 110 | 1,530 |
| Fast food and sandwich shops | 63 | #112 of 387 | 1,110 | 10.5 | $3.7M | 122 | 1,944 |
| Pest control | 62 | #86 of 345 | 92 | 0.9 | $14.6M | 143 | 64 |
| Grocery and convenience stores | 62 | #114 of 387 | 1,755 | 16.5 | $4M | 119 | 626 |
| Grocery stores | 61 | #115 of 387 | 635 | 6.0 | $11.2M | 120 | 369 |
| Convenience stores | 58 | #147 of 387 | 788 | 7.4 | $9M | 114 | 257 |
| Spas and skin care | 57 | #117 of 387 | 874 | 8.2 | $1.2M | 137 | 217 |
| Urgent care and walk-in clinics | 55 | #79 of 197 | 50 | 0.5 | $25.1M | 102 | 34 |
| Coffee shops and cafes | 55 | #148 of 387 | 876 | 8.3 | $4.7M | 128 | 593 |
| Restaurants and cafes | 54 | #161 of 387 | 10,472 | 98.6 | $396K | 107 | 4,404 |
| Barbershops | 54 | #161 of 387 | 445 | 4.2 | $2.4M | 125 | 53 |
| HVAC and plumbing | 54 | #166 of 387 | 678 | 6.4 | $4.9M | 102 | 843 |
| Home inspectors | 52 | #115 of 243 | 73 | 0.7 | Index only | 99 | 61 |
| Sit-down restaurants | 51 | #177 of 387 | 5,557 | 52.3 | $746K | 112 | 1,851 |
| House cleaning | 50 | #180 of 375 | 173 | 1.6 | $7.8M | 121 | 528 |
| Child care and preschools | 50 | #191 of 387 | 526 | 5.0 | $1.1M | 114 | 717 |
| Gyms | 45 | #243 of 387 | 746 | 7.0 | $1.3M | 98 | 346 |
| Gyms, studios and classes | 43 | #258 of 387 | 1,503 | 14.2 | $633K | 96 | 612 |
| Salons, barbers and spas | 43 | #268 of 387 | 4,222 | 39.8 | $248K | 117 | 1,664 |
| Lawn, cleaning and pest control | 42 | #242 of 387 | 867 | 8.2 | $1.6M | 92 | 1,625 |
| Oil change and quick lube | 41 | #196 of 290 | 65 | 0.6 | $13.3M | 97 | 66 |
| Yoga, Pilates and fitness studios | 41 | #249 of 347 | 219 | 2.1 | $4.3M | 107 | 346 |
| Bakeries and dessert shops | 41 | #269 of 387 | 1,005 | 9.5 | $4.1M | 100 | 663 |
| Nail salons | 41 | #272 of 387 | 532 | 5.0 | $2M | 118 | 310 |
| Gas stations | 38 | #281 of 387 | 880 | 8.3 | $2.3M | 95 | 734 |
| Hair salons | 38 | #309 of 387 | 2,273 | 21.4 | $461K | 107 | 1,063 |
| Martial arts and dance studios | 37 | #312 of 387 | 538 | 5.1 | $1.8M | 88 | 266 |
| Tire shops | 36 | #280 of 386 | 354 | 3.3 | $2.4M | 97 | 157 |
| Pizza | 36 | #302 of 387 | 1,252 | 11.8 | $3.3M | 65 | 1,944 |
| Dentists and orthodontists | 36 | #306 of 387 | 1,222 | 11.5 | $1M | 104 | 987 |
| Landscaping and lawn care | 33 | #295 of 385 | 602 | 5.7 | $2.2M | 76 | 1,033 |
| Car washes and detailing | 32 | #328 of 387 | 426 | 4.0 | $2M | 81 | 136 |
| Veterinarians | 29 | #331 of 384 | 338 | 3.2 | $2M | 73 | 232 |
| Auto repair and car care | 26 | #346 of 387 | 3,631 | 34.2 | $238K | 89 | 1,568 |
| Optometrists and eye care | 25 | #358 of 386 | 507 | 4.8 | $2.5M | 79 | 193 |
| Insurance agencies | 23 | #343 of 387 | 1,500 | 14.1 | $1M | 83 | 1,031 |
| Pet businesses | 23 | #363 of 387 | 1,125 | 10.6 | $599K | 68 | 540 |
| Physical therapy | 23 | #367 of 386 | 820 | 7.7 | $1.5M | 64 | 412 |
| Collision repair and body shops | 22 | #351 of 381 | 346 | 3.3 | $2.5M | 81 | 267 |
| Funeral homes | 22 | #354 of 377 | 442 | 4.2 | $373K | 55 | 244 |
| Pet stores | 22 | #360 of 382 | 222 | 2.1 | $3M | 67 | 78 |
| Auto repair shops | 21 | #366 of 387 | 2,257 | 21.3 | $383K | 86 | 1,170 |
| Chiropractors | 18 | #383 of 386 | 808 | 7.6 | $1.6M | 65 | 447 |
| Primary care and pediatrics | 17 | #369 of 387 | 1,529 | 14.4 | $821K | 46 | 2,071 |
| Pet grooming and boarding | 17 | #373 of 386 | 435 | 4.1 | $1.5M | 61 | 230 |
| Doctors, dentists and clinics | 17 | #379 of 387 | 13,222 | 124.5 | $95K | 62 | 4,144 |
Household spending in the Pittsburgh metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $864.1M | $814 | 85 |
| Gasoline and other fuels | $2B | $1,887 | 73 |
| Food away from home | $4.1B | $3,905 | 96 |
| Groceries | $7.1B | $6,669 | 106 |
| Personal care products and services | $1B | $988 | 98 |
| Child care and other personal services | $601.3M | $566 | 98 |
| Memberships, classes and admissions | $951.4M | $896 | 91 |
| Medical and dental services | $1.3B | $1,183 | 92 |
| Pets | $674.1M | $635 | 70 |
| Clothing, shoes and related services | $2.4B | $2,233 | 109 |
| Vehicle insurance | $1.6B | $1,480 | 76 |
| Home repairs, maintenance and insurance | $3.3B | $3,103 | 103 |
| Lawn care, cleaning and other household services | $1.3B | $1,266 | 90 |
| Rent and homeowner costs | $18.9B | $17,830 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pittsburgh metro area
- Population, 2025 estimate
- 2,421,992−1.3% since 2020
- Households
- 1,061,705
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 5,640 sq. mi.
- People per square mile
- 433
- Median household income
- $75,762
- Average household income
- $103,604
- Median home value
- $215,000
- Jobs located here
- 1,169,523
- Daytime population
- 2,467,515Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pittsburgh metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pittsburgh metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pittsburgh metro area 8
- Allegheny County, PA1,238,177 people
- Westmoreland County, PA352,500 people
- Washington County, PA210,042 people
- Butler County, PA197,254 people
- Beaver County, PA166,324 people
- Fayette County, PA125,997 people
- Lawrence County, PA85,024 people
- Armstrong County, PA64,622 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
- Johnstown, PA metro area131,538 people
Questions
How fast is the Pittsburgh, PA metro area growing?
Population estimates put the Pittsburgh metro area at 2,421,992 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 1,061,705 households.
How much do households in the Pittsburgh, PA metro area spend?
Households in the Pittsburgh metro area spend about $18.9B a year on rent and homeowner costs, $7.1B on groceries and $4.1B on food away from home. Relative to the U.S., household spending in the Pittsburgh metro area runs highest on clothing, shoes and related services (an index of 109, where 100 is the U.S. average) and lowest on pets (70).
Which business types have the highest market scores in the Pittsburgh, PA metro area?
Of the business types scored in the Pittsburgh metro area, real estate agents and brokers (72), real estate businesses (69) and mortgage brokers and lenders (67) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #32 of 387 scored metro areas.
How does the Pittsburgh, PA metro area compare with the U.S.?
Median household income in the Pittsburgh metro area is $75,762, 6% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $215,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for primary care and pediatric clinics (twice the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Pittsburgh metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pittsburgh metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Pittsburgh metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pittsburgh metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.