County profile · Pennsylvania
Potter County, PA market data
How Potter County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,897
- −3.0% since 2020
- Households
- 6,992
- Median household income
- $59,020
- +30.0% vs. 2015–2019, before inflation
- Median home value
- $153,100
- Jobs located here
- 4,811
- Highest market score
- 66
- Real estate, #325 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Potter County by name and distance, and the households and spending within reach. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Potter County has an estimated 15,897 people and 6,992 households. Population estimates put the population change in Potter County from 2020 to 2025 at −3.0%, against +3.1% for the U.S. Median household income in Potter County is $59,020, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
Relative to the U.S., household spending in Potter County runs highest on groceries (an index of 96, where 100 is the U.S. average, so still below it) and lowest on pets (57).
Of the business types scored in Potter County, real estate businesses (66); real estate agents and brokers (65); and clothing, shoe and laundry businesses (65) have the highest Groundwork market scores. For real estate businesses, that ranks #325 of 2,229 scored counties.
Against the U.S., map listings per household run highest for grocery stores (2.7 times the U.S. rate) and lowest for salons, barbers and spas (61% below the U.S. rate).
All 56 business types in Potter County
Highest Groundwork market score first. Each score compares Potter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 66 | #325 of 2,229 | 6 | 8.6 | Index only | 426 | Under 3 |
| Real estate agents and brokers | 65 | #344 of 2,176 | 6 | 8.6 | Index only | 338 | Under 3 |
| Clothing, shoes and laundry | 65 | #511 of 2,210 | 5 | 7.2 | $2.7M | 302 | Under 3 |
| Fast food and sandwich shops | 60 | #732 of 2,222 | 6 | 8.6 | $3.8M | 125 | 4 |
| Salons, barbers and spas | 56 | #821 of 2,385 | 13 | 18.6 | $456K | 214 | Under 3 |
| Insurance agencies | 51 | #1,060 of 2,272 | 6 | 8.6 | $1.9M | 151 | 4 |
| Hair salons | 46 | #1,359 of 2,339 | 11 | 15.7 | $539K | 125 | Under 3 |
| Restaurants and cafes | 45 | #1,381 of 2,405 | 56 | 80.1 | $409K | 110 | 24 |
| Pizza | 38 | #1,530 of 2,090 | 8 | 11.4 | $2.9M | 56 | 4 |
| Convenience stores | 32 | #1,753 of 2,261 | 11 | 15.7 | $3.9M | 49 | Under 3 |
| Doctors, dentists and clinics | 32 | #2,030 of 2,394 | 63 | 90.1 | $114K | 75 | 7 |
| Coffee shops and cafes | 30 | #1,736 of 2,063 | 6 | 8.6 | $3.8M | 103 | Under 3 |
| Sit-down restaurants | 30 | #2,027 of 2,405 | 30 | 42.9 | $763K | 115 | 18 |
| Grocery and convenience stores | 27 | #2,048 of 2,402 | 25 | 35.8 | $1.7M | 50 | 6 |
| Auto repair and car care | 27 | #2,124 of 2,401 | 33 | 47.2 | $180K | 67 | 8 |
| Gas stations | 23 | #2,156 of 2,358 | 9 | 12.9 | $1.6M | 67 | 10 |
| Grocery stores | 20 | #1,892 of 2,070 | 13 | 18.6 | $3.3M | 35 | 5 |
| Auto repair shops | 20 | #2,258 of 2,378 | 22 | 31.5 | $270K | 61 | 7 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 5.7 | $3.3M | 261 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 5.7 | $1.5M | 48 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.7 | $309K | 45 | 3 |
| Home repair trades | Not scored | Not scored | 4 | 5.7 | $4.7M | 193 | 3 |
| Pet businesses | Not scored | Not scored | 4 | 5.7 | $912K | 104 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.7 | $1.8M | 101 | 7 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.3 | $7.6M | 184 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.3 | $2.4M | 100 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 4.3 | $1.5M | 225 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.9 | $1.4M | Too few | 4 |
| Gyms | Not scored | Not scored | 2 | 2.9 | $2.2M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.9 | $9.4M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.9 | $3.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.9 | $3.8M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.9 | $3.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.9 | $3M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.4 | $7.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $18.8M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $4.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.4 | $3.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $18.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $3.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Potter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.9M | $850 | 89 |
| Gasoline and other fuels | $14.3M | $2,048 | 79 |
| Food away from home | $22.9M | $3,275 | 80 |
| Groceries | $42.5M | $6,083 | 96 |
| Personal care products and services | $5.9M | $848 | 84 |
| Child care and other personal services | $2.7M | $387 | 67 |
| Memberships, classes and admissions | $4.5M | $638 | 65 |
| Medical and dental services | $7.2M | $1,026 | 80 |
| Pets | $3.6M | $522 | 57 |
| Clothing, shoes and related services | $13.3M | $1,899 | 92 |
| Vehicle insurance | $11.4M | $1,631 | 83 |
| Home repairs, maintenance and insurance | $18.8M | $2,687 | 89 |
| Lawn care, cleaning and other household services | $7.7M | $1,099 | 78 |
| Rent and homeowner costs | $110.7M | $15,826 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Potter County
- Population, 2025 estimate
- 15,897−3.0% since 2020
- Households
- 6,992
- Median age
- 47.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 1,081 sq. mi.
- People per square mile
- 15
- Median household income
- $59,020+30.0% vs. 2015–2019, before inflation
- Average household income
- $75,370
- Median home value
- $153,100
- Jobs located here
- 4,811
- Daytime population
- 15,326Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Potter County, PA growing?
Population estimates put Potter County at 15,897 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 6,992 households. Median household income rose 30.0% from the 2015–2019 survey, before inflation.
How much do households in Potter County, PA spend?
Households in Potter County spend about $110.7M a year on rent and homeowner costs, $42.5M on groceries and $22.9M on food away from home. Set against the U.S., households in Potter County spend the most on groceries (an index of 96, where 100 is the U.S. average, so still below it) and the least on pets (57).
Which business types have the highest market scores in Potter County, PA?
The highest Groundwork market scores in Potter County are for real estate businesses (66); real estate agents and brokers (65); and clothing, shoe and laundry businesses (65). Potter County ranks #325 of 2,229 scored counties for real estate businesses.
How does Potter County, PA compare with the U.S.?
The median household income in Potter County is $59,020 a year, 27% below the U.S. median of $80,734. The population fell 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,100, against $332,700 for the U.S. For its number of households, Potter County has the most map listings, relative to the U.S., for grocery stores (2.7 times the U.S. rate) and the fewest for salons, barbers and spas (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Potter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.