County profile · Pennsylvania
Luzerne County, PA market data
How Luzerne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 332,126
- +2.1% since 2020
- Households
- 135,055
- Median household income
- $63,691
- +19.1% vs. 2015–2019, before inflation
- Median home value
- $174,100
- Jobs located here
- 146,183
- Highest market score
- 79
- Mortgage brokers and lenders, #34 of 887 scored counties
A site report maps the competitors on map listings around any address in Luzerne County by name and distance, and the households and spending within reach. Or open the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Luzerne County has an estimated 332,126 people and 135,055 households. Population estimates show Luzerne County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Luzerne County is $63,691, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
Relative to the U.S., household spending in Luzerne County runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in Luzerne County, mortgage brokers and lenders (79), real estate agents and brokers (76) and property management companies (72) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #34 of 887 scored counties.
Luzerne County is part of the Scranton–Wilkes-Barre metro area. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for mortgage brokers and lenders (81% below the U.S. rate).
All 56 business types in Luzerne County
Highest Groundwork market score first. Each score compares Luzerne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 79 | #34 of 887 | 11 | 0.8 | Index only | 522 | 10 |
| Real estate agents and brokers | 76 | #72 of 2,176 | 162 | 12.0 | Index only | 254 | 61 |
| Property management | 72 | #114 of 910 | 20 | 1.5 | Index only | 202 | 41 |
| Real estate | 72 | #164 of 2,229 | 206 | 15.3 | Index only | 251 | 127 |
| HVAC and plumbing | 69 | #232 of 1,707 | 68 | 5.0 | $5.6M | 118 | 94 |
| Home repair trades | 68 | #274 of 2,057 | 138 | 10.2 | $2.8M | 114 | 177 |
| Electricians | 67 | #215 of 1,160 | 30 | 2.2 | $12.8M | 106 | 63 |
| Roofing and gutters | 66 | #227 of 1,177 | 40 | 3.0 | $9.6M | 113 | 20 |
| Spas and skin care | 64 | #391 of 1,769 | 89 | 6.6 | $1.4M | 156 | 21 |
| Oil change and quick lube | 62 | #136 of 479 | 6 | 0.4 | $18M | 131 | 3 |
| Coffee shops and cafes | 59 | #642 of 2,063 | 94 | 7.0 | $5.1M | 137 | 69 |
| Clothing and shoe stores | 59 | #728 of 2,087 | 191 | 14.1 | $1.4M | 113 | 72 |
| Dry cleaners | 57 | #200 of 507 | 18 | 1.3 | $15.3M | 97 | 8 |
| Yoga, Pilates and fitness studios | 57 | #244 of 777 | 20 | 1.5 | $5M | 124 | 33 |
| Convenience stores | 57 | #865 of 2,261 | 123 | 9.1 | $6.9M | 88 | 58 |
| Grocery and convenience stores | 56 | #932 of 2,402 | 264 | 19.5 | $3.2M | 95 | 125 |
| Laundromats | 55 | #328 of 785 | 26 | 1.9 | $10.6M | 84 | 8 |
| Grocery stores | 54 | #888 of 2,070 | 99 | 7.3 | $8.6M | 93 | 67 |
| Gyms | 53 | #810 of 1,792 | 90 | 6.7 | $1.1M | 86 | 33 |
| Clothing, shoes and laundry | 53 | #1,027 of 2,210 | 295 | 21.8 | $931K | 106 | 88 |
| Home inspectors | 52 | #188 of 415 | 13 | 1.0 | Index only | 66 | 6 |
| Nail salons | 50 | #696 of 1,328 | 56 | 4.1 | $2.2M | 130 | 37 |
| Pest control | 49 | #363 of 699 | 18 | 1.3 | $8.7M | 85 | 11 |
| Martial arts and dance studios | 49 | #722 of 1,334 | 65 | 4.8 | $1.6M | 77 | 19 |
| Gyms, studios and classes | 48 | #1,175 of 2,088 | 175 | 13.0 | $576K | 87 | 52 |
| Fast food and sandwich shops | 48 | #1,234 of 2,222 | 193 | 14.3 | $2.5M | 81 | 229 |
| Gas stations | 48 | #1,268 of 2,358 | 132 | 9.8 | $1.9M | 81 | 124 |
| Barbershops | 46 | #820 of 1,356 | 94 | 7.0 | $1.3M | 69 | 6 |
| Veterinarians | 46 | #850 of 1,485 | 39 | 2.9 | $2M | 72 | 28 |
| Landscaping and lawn care | 45 | #859 of 1,493 | 66 | 4.9 | $2.4M | 81 | 123 |
| Child care and preschools | 45 | #956 of 1,611 | 73 | 5.4 | $871K | 87 | 112 |
| Dentists and orthodontists | 44 | #1,164 of 1,886 | 139 | 10.3 | $1.1M | 107 | 94 |
| Insurance agencies | 44 | #1,323 of 2,272 | 152 | 11.3 | $1.3M | 105 | 98 |
| Collision repair and body shops | 43 | #822 of 1,327 | 42 | 3.1 | $2.6M | 83 | 30 |
| Urgent care and walk-in clinics | 42 | #215 of 325 | 9 | 0.7 | $16.3M | 66 | 7 |
| House cleaning | 42 | #558 of 847 | 27 | 2.0 | $5.8M | 91 | 71 |
| Car washes and detailing | 42 | #943 of 1,451 | 61 | 4.5 | $1.8M | 70 | 14 |
| Optometrists and eye care | 41 | #897 of 1,302 | 59 | 4.4 | $2.5M | 79 | 24 |
| Funeral homes | 39 | #1,017 of 1,472 | 74 | 5.5 | $287K | 42 | 36 |
| Lawn, cleaning and pest control | 39 | #1,286 of 1,771 | 111 | 8.2 | $1.4M | 84 | 205 |
| Pizza | 39 | #1,497 of 2,090 | 185 | 13.7 | $2.6M | 51 | 229 |
| Salons, barbers and spas | 37 | #1,856 of 2,385 | 567 | 42.0 | $215K | 101 | 173 |
| Hair salons | 36 | #1,834 of 2,339 | 314 | 23.2 | $388K | 90 | 108 |
| Primary care and pediatrics | 34 | #1,301 of 1,656 | 99 | 7.3 | $1.5M | 83 | 283 |
| Bakeries and dessert shops | 34 | #1,516 of 1,889 | 171 | 12.7 | $2.8M | 67 | 78 |
| Restaurants and cafes | 34 | #1,884 of 2,405 | 1,589 | 117.7 | $300K | 81 | 597 |
| Sit-down restaurants | 33 | #1,925 of 2,405 | 833 | 61.7 | $572K | 86 | 294 |
| Physical therapy | 32 | #1,175 of 1,422 | 94 | 7.0 | $1.6M | 65 | 54 |
| Chiropractors | 32 | #1,229 of 1,490 | 96 | 7.1 | $1.5M | 64 | 48 |
| Pet grooming and boarding | 29 | #1,219 of 1,461 | 74 | 5.5 | $1M | 41 | 25 |
| Auto repair and car care | 28 | #2,091 of 2,401 | 553 | 40.9 | $195K | 73 | 204 |
| Tire shops | 27 | #1,288 of 1,530 | 72 | 5.3 | $1.5M | 60 | 32 |
| Auto repair shops | 26 | #2,144 of 2,378 | 353 | 26.1 | $306K | 69 | 154 |
| Doctors, dentists and clinics | 26 | #2,198 of 2,394 | 1,240 | 91.8 | $118K | 78 | 510 |
| Pet businesses | 25 | #2,013 of 2,200 | 173 | 12.8 | $442K | 50 | 76 |
| Pet stores | 12 | #948 of 974 | 47 | 3.5 | $1.6M | 36 | 23 |
Household spending in Luzerne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $107.9M | $799 | 83 |
| Gasoline and other fuels | $255.1M | $1,889 | 73 |
| Food away from home | $476.5M | $3,528 | 87 |
| Groceries | $851.1M | $6,302 | 100 |
| Personal care products and services | $121.8M | $902 | 90 |
| Child care and other personal services | $63.6M | $471 | 81 |
| Memberships, classes and admissions | $100.8M | $746 | 76 |
| Medical and dental services | $146.8M | $1,087 | 84 |
| Pets | $76.4M | $566 | 62 |
| Clothing, shoes and related services | $274.6M | $2,034 | 99 |
| Vehicle insurance | $201.2M | $1,490 | 76 |
| Home repairs, maintenance and insurance | $382.6M | $2,833 | 94 |
| Lawn care, cleaning and other household services | $156.9M | $1,162 | 82 |
| Rent and homeowner costs | $2.2B | $16,592 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Luzerne County
- Population, 2025 estimate
- 332,126+2.1% since 2020
- Households
- 135,055
- Median age
- 42.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 890 sq. mi.
- People per square mile
- 368
- Median household income
- $63,691+19.1% vs. 2015–2019, before inflation
- Average household income
- $86,455
- Median home value
- $174,100
- Jobs located here
- 146,183
- Daytime population
- 329,640Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luzerne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Luzerne County, PA growing?
Population estimates put Luzerne County at 332,126 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 135,055 households. Median household income rose 19.1% from the 2015–2019 survey, before inflation.
How much do households in Luzerne County, PA spend?
Households in Luzerne County spend about $2.2B a year on rent and homeowner costs, $851.1M on groceries and $476.5M on food away from home. Set against the U.S., households in Luzerne County spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in Luzerne County, PA?
The highest Groundwork market scores in Luzerne County are for mortgage brokers and lenders (79), real estate agents and brokers (76) and property management companies (72). Luzerne County ranks #34 of 887 scored counties for mortgage brokers and lenders.
How does Luzerne County, PA compare with the U.S.?
The median household income in Luzerne County is $63,691 a year, 21% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,100, against $332,700 for the U.S. For its number of households, Luzerne County has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for mortgage brokers and lenders (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Luzerne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luzerne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Luzerne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.