County profile · Pennsylvania
Franklin County, PA market data
How Franklin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 160,652
- +3.0% since 2020
- Households
- 63,510
- Median household income
- $77,003
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $249,800
- Jobs located here
- 56,990
- Highest market score
- 86
- Convenience stores, #83 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin County has an estimated 160,652 people and 63,510 households. Population estimates put the population change in Franklin County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). Median household income in Franklin County is $77,003, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.
Relative to the U.S., household spending in Franklin County runs highest on rent and homeowner costs (an index of 106, where 100 is the U.S. average) and lowest on pets (68).
Of the business types scored in Franklin County, convenience stores (86), clothing and shoe stores (81) and mortgage brokers and lenders (79) have the highest Groundwork market scores. For convenience stores, that ranks #83 of 2,261 scored counties.
Franklin County is part of the Chambersburg metro area. Against the U.S., map listings per household run highest for laundromats (50% above the U.S. rate) and lowest for mortgage brokers and lenders (56% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 86 | #83 of 2,261 | 40 | 6.3 | $10.6M | 134 | 7 |
| Clothing and shoe stores | 81 | #142 of 2,087 | 52 | 8.2 | $2.6M | 208 | 19 |
| Mortgage brokers and lenders | 79 | #35 of 887 | 12 | 1.9 | Index only | 239 | 6 |
| Property management | 79 | #40 of 910 | 12 | 1.9 | Index only | 168 | 11 |
| Coffee shops and cafes | 77 | #158 of 2,063 | 44 | 6.9 | $5.5M | 149 | 19 |
| Clothing, shoes and laundry | 77 | #193 of 2,210 | 89 | 14.0 | $1.5M | 176 | 23 |
| Grocery and convenience stores | 77 | #248 of 2,402 | 110 | 17.3 | $3.8M | 113 | 35 |
| Barbershops | 75 | #134 of 1,356 | 19 | 3.0 | $3.3M | 173 | Under 3 |
| Roofing and gutters | 74 | #106 of 1,177 | 19 | 3.0 | $10.3M | 121 | 9 |
| Fast food and sandwich shops | 74 | #250 of 2,222 | 61 | 9.6 | $4M | 131 | 97 |
| Home repair trades | 73 | #149 of 2,057 | 73 | 11.5 | $2.7M | 110 | 77 |
| HVAC and plumbing | 73 | #156 of 1,707 | 36 | 5.7 | $5.4M | 114 | 45 |
| Gyms | 73 | #164 of 1,792 | 30 | 4.7 | $1.8M | 136 | 15 |
| Child care and preschools | 72 | #209 of 1,611 | 21 | 3.3 | $1.6M | 156 | 36 |
| Restaurants and cafes | 72 | #342 of 2,405 | 485 | 76.4 | $501K | 135 | 224 |
| Yoga, Pilates and fitness studios | 71 | #74 of 777 | 7 | 1.1 | $7.6M | 187 | 15 |
| Electricians | 71 | #156 of 1,160 | 18 | 2.8 | $10.8M | 90 | 23 |
| Funeral homes | 70 | #238 of 1,472 | 16 | 2.5 | $654K | 96 | 8 |
| Primary care and pediatrics | 70 | #254 of 1,656 | 23 | 3.6 | $3.2M | 181 | 61 |
| Bakeries and dessert shops | 70 | #276 of 1,889 | 51 | 8.0 | $4.8M | 115 | 19 |
| Gas stations | 70 | #394 of 2,358 | 37 | 5.8 | $4M | 169 | 46 |
| Nail salons | 69 | #168 of 1,328 | 22 | 3.5 | $2.8M | 169 | 12 |
| Grocery stores | 69 | #440 of 2,070 | 39 | 6.1 | $10.8M | 117 | 28 |
| Spas and skin care | 68 | #262 of 1,769 | 36 | 5.7 | $1.7M | 197 | 15 |
| Real estate agents and brokers | 68 | #285 of 2,176 | 131 | 20.6 | Index only | 157 | 32 |
| Gyms, studios and classes | 68 | #304 of 2,088 | 57 | 9.0 | $932K | 141 | 30 |
| Real estate | 67 | #316 of 2,229 | 156 | 24.6 | Index only | 166 | 58 |
| Martial arts and dance studios | 66 | #235 of 1,334 | 20 | 3.1 | $2.7M | 132 | 15 |
| Tire shops | 66 | #370 of 1,530 | 21 | 3.3 | $3M | 121 | 10 |
| Dentists and orthodontists | 65 | #405 of 1,886 | 45 | 7.1 | $1.6M | 167 | 39 |
| Sit-down restaurants | 65 | #530 of 2,405 | 277 | 43.6 | $878K | 132 | 107 |
| Pizza | 64 | #519 of 2,090 | 54 | 8.5 | $4.5M | 89 | 97 |
| Physical therapy | 63 | #370 of 1,422 | 26 | 4.1 | $2.8M | 119 | 17 |
| Insurance agencies | 63 | #698 of 2,272 | 67 | 10.5 | $1.8M | 140 | 42 |
| Optometrists and eye care | 61 | #395 of 1,302 | 21 | 3.3 | $3.5M | 113 | 10 |
| Car washes and detailing | 56 | #579 of 1,451 | 31 | 4.9 | $2.1M | 82 | 8 |
| Salons, barbers and spas | 55 | #882 of 2,385 | 213 | 33.5 | $291K | 137 | 88 |
| Laundromats | 54 | #338 of 785 | 15 | 2.4 | $9.2M | 73 | 4 |
| Landscaping and lawn care | 54 | #606 of 1,493 | 27 | 4.3 | $2.9M | 100 | 66 |
| Lawn, cleaning and pest control | 54 | #713 of 1,771 | 46 | 7.2 | $1.7M | 102 | 92 |
| House cleaning | 52 | #374 of 847 | 15 | 2.4 | $5.3M | 82 | 21 |
| Chiropractors | 50 | #727 of 1,490 | 31 | 4.9 | $2.4M | 100 | 21 |
| Hair salons | 50 | #1,171 of 2,339 | 132 | 20.8 | $470K | 109 | 61 |
| Doctors, dentists and clinics | 49 | #1,232 of 2,394 | 399 | 62.8 | $186K | 122 | 154 |
| Collision repair and body shops | 46 | #767 of 1,327 | 25 | 3.9 | $2.5M | 83 | 20 |
| Pet stores | 41 | #641 of 974 | 14 | 2.2 | $2.8M | 62 | 4 |
| Veterinarians | 41 | #960 of 1,485 | 21 | 3.3 | $1.9M | 69 | 17 |
| Auto repair and car care | 40 | #1,670 of 2,401 | 272 | 42.8 | $234K | 87 | 122 |
| Pet grooming and boarding | 39 | #1,001 of 1,461 | 28 | 4.4 | $1.4M | 55 | 11 |
| Pet businesses | 35 | #1,723 of 2,200 | 74 | 11.7 | $531K | 60 | 32 |
| Auto repair shops | 35 | #1,842 of 2,378 | 176 | 27.7 | $362K | 81 | 97 |
| Urgent care and walk-in clinics | 30 | #279 of 325 | 7 | 1.1 | $10.6M | 43 | 6 |
| Pest control | Not scored | Not scored | 4 | 0.6 | $19.8M | 193 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $45.9M | 293 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $21.2M | 154 | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 5 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.6M | $1,002 | 105 |
| Gasoline and other fuels | $149M | $2,346 | 90 |
| Food away from home | $243.2M | $3,829 | 94 |
| Groceries | $422.8M | $6,657 | 105 |
| Personal care products and services | $62M | $976 | 97 |
| Child care and other personal services | $32.8M | $516 | 89 |
| Memberships, classes and admissions | $53.1M | $837 | 85 |
| Medical and dental services | $74.1M | $1,166 | 91 |
| Pets | $39.3M | $619 | 68 |
| Clothing, shoes and related services | $137.6M | $2,167 | 105 |
| Vehicle insurance | $117.7M | $1,853 | 95 |
| Home repairs, maintenance and insurance | $194.9M | $3,069 | 102 |
| Lawn care, cleaning and other household services | $79M | $1,245 | 88 |
| Rent and homeowner costs | $1.1B | $17,640 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 160,652+3.0% since 2020
- Households
- 63,510
- Median age
- 42.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 772 sq. mi.
- People per square mile
- 204
- Median household income
- $77,003+21.5% vs. 2015–2019, before inflation
- Average household income
- $97,696
- Median home value
- $249,800
- Jobs located here
- 56,990
- Daytime population
- 143,710Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Franklin County, PA growing?
Population estimates put Franklin County at 160,652 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 63,510 households. Median household income rose 21.5% from the 2015–2019 survey, before inflation.
How much do households in Franklin County, PA spend?
Households in Franklin County spend about $1.1B a year on rent and homeowner costs, $422.8M on groceries and $243.2M on food away from home. Set against the U.S., households in Franklin County spend the most on rent and homeowner costs (an index of 106, where 100 is the U.S. average) and the least on pets (68).
Which business types have the highest market scores in Franklin County, PA?
The highest Groundwork market scores in Franklin County are for convenience stores (86), clothing and shoe stores (81) and mortgage brokers and lenders (79). Franklin County ranks #83 of 2,261 scored counties for convenience stores.
How does Franklin County, PA compare with the U.S.?
The median household income in Franklin County is $77,003 a year, 5% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $249,800, against $332,700 for the U.S. For its number of households, Franklin County has the most map listings, relative to the U.S., for laundromats (50% above the U.S. rate) and the fewest for mortgage brokers and lenders (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.