County profile · Pennsylvania
Westmoreland County, PA market data
How Westmoreland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 349,324
- −1.4% since 2020
- Households
- 154,979
- Median household income
- $74,109
- +22.6% vs. 2015–2019, before inflation
- Median home value
- $203,500
- Jobs located here
- 134,448
- Highest market score
- 76
- Mortgage brokers and lenders, #58 of 887 scored counties
A site report maps the competitors on map listings around any address in Westmoreland County by name and distance, and the households and spending within reach. Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Westmoreland County has an estimated 349,324 people and 154,979 households. Population estimates put the population change in Westmoreland County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. Median household income in Westmoreland County is $74,109, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.
Relative to the U.S., household spending in Westmoreland County runs highest on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and lowest on pets (68).
Of the business types scored in Westmoreland County, mortgage brokers and lenders (76), grocery and convenience stores (76) and property management companies (75) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #58 of 887 scored counties.
Westmoreland County is part of the Pittsburgh metro area. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for mortgage brokers and lenders (74% below the U.S. rate).
All 56 business types in Westmoreland County
Highest Groundwork market score first. Each score compares Westmoreland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 76 | #58 of 887 | 17 | 1.1 | Index only | 409 | 7 |
| Grocery and convenience stores | 76 | #263 of 2,402 | 228 | 14.7 | $4.5M | 132 | 63 |
| Property management | 75 | #72 of 910 | 16 | 1.0 | Index only | 305 | 27 |
| Convenience stores | 74 | #320 of 2,261 | 117 | 7.5 | $8.7M | 111 | 17 |
| Grocery stores | 73 | #334 of 2,070 | 77 | 5.0 | $13.3M | 143 | 46 |
| Dry cleaners | 72 | #51 of 507 | 11 | 0.7 | $30.6M | 196 | 9 |
| Barbershops | 69 | #262 of 1,356 | 52 | 3.4 | $2.9M | 153 | 3 |
| Real estate agents and brokers | 68 | #275 of 2,176 | 230 | 14.8 | Index only | 216 | 68 |
| Clothing and shoe stores | 68 | #427 of 2,087 | 137 | 8.8 | $2.5M | 194 | 66 |
| Roofing and gutters | 67 | #205 of 1,177 | 47 | 3.0 | $10M | 118 | 16 |
| Laundromats | 65 | #208 of 785 | 24 | 1.5 | $14M | 112 | 5 |
| Real estate | 65 | #374 of 2,229 | 277 | 17.9 | Index only | 226 | 137 |
| Pest control | 64 | #166 of 699 | 8 | 0.5 | $24M | 234 | 5 |
| Clothing, shoes and laundry | 64 | #559 of 2,210 | 224 | 14.5 | $1.5M | 171 | 80 |
| Urgent care and walk-in clinics | 62 | #81 of 325 | 5 | 0.3 | $35.8M | 146 | 4 |
| Coffee shops and cafes | 61 | #559 of 2,063 | 107 | 6.9 | $5.5M | 149 | 68 |
| Electricians | 60 | #354 of 1,160 | 37 | 2.4 | $12.7M | 106 | 88 |
| Fast food and sandwich shops | 59 | #777 of 2,222 | 166 | 10.7 | $3.6M | 116 | 255 |
| Home repair trades | 58 | #663 of 2,057 | 187 | 12.1 | $2.5M | 103 | 220 |
| Child care and preschools | 57 | #623 of 1,611 | 71 | 4.6 | $1.2M | 116 | 91 |
| HVAC and plumbing | 56 | #644 of 1,707 | 103 | 6.6 | $4.6M | 96 | 116 |
| Spas and skin care | 55 | #694 of 1,769 | 123 | 7.9 | $1.2M | 139 | 28 |
| Nail salons | 54 | #551 of 1,328 | 66 | 4.3 | $2.3M | 136 | 31 |
| Sit-down restaurants | 54 | #983 of 2,405 | 707 | 45.6 | $834K | 126 | 261 |
| Restaurants and cafes | 54 | #1,005 of 2,405 | 1,404 | 90.6 | $420K | 113 | 586 |
| Gyms | 52 | #829 of 1,792 | 103 | 6.6 | $1.3M | 98 | 43 |
| Yoga, Pilates and fitness studios | 51 | #367 of 777 | 27 | 1.7 | $4.9M | 120 | 43 |
| House cleaning | 50 | #411 of 847 | 21 | 1.4 | $9.1M | 143 | 87 |
| Martial arts and dance studios | 50 | #677 of 1,334 | 77 | 5.0 | $1.7M | 85 | 21 |
| Gas stations | 50 | #1,154 of 2,358 | 139 | 9.0 | $2.3M | 96 | 109 |
| Gyms, studios and classes | 48 | #1,169 of 2,088 | 207 | 13.4 | $634K | 96 | 64 |
| Collision repair and body shops | 43 | #811 of 1,327 | 48 | 3.1 | $2.8M | 92 | 34 |
| Bakeries and dessert shops | 43 | #1,188 of 1,889 | 156 | 10.1 | $3.8M | 91 | 78 |
| Funeral homes | 42 | #924 of 1,472 | 72 | 4.6 | $371K | 55 | 42 |
| Car washes and detailing | 42 | #937 of 1,451 | 68 | 4.4 | $2M | 80 | 17 |
| Oil change and quick lube | 41 | #327 of 479 | 10 | 0.6 | $13.7M | 99 | 13 |
| Tire shops | 41 | #995 of 1,530 | 56 | 3.6 | $2.4M | 97 | 30 |
| Pizza | 41 | #1,412 of 2,090 | 194 | 12.5 | $3M | 60 | 255 |
| Home inspectors | 40 | #286 of 415 | 14 | 0.9 | Index only | 74 | 12 |
| Salons, barbers and spas | 40 | #1,709 of 2,385 | 581 | 37.5 | $258K | 121 | 231 |
| Lawn, cleaning and pest control | 38 | #1,314 of 1,771 | 118 | 7.6 | $1.6M | 97 | 274 |
| Hair salons | 37 | #1,770 of 2,339 | 336 | 21.7 | $446K | 104 | 166 |
| Primary care and pediatrics | 34 | #1,302 of 1,656 | 124 | 8.0 | $1.4M | 81 | 216 |
| Pet stores | 33 | #742 of 974 | 36 | 2.3 | $2.7M | 59 | 8 |
| Optometrists and eye care | 33 | #1,032 of 1,302 | 61 | 3.9 | $2.9M | 94 | 40 |
| Dentists and orthodontists | 33 | #1,541 of 1,886 | 167 | 10.8 | $1.1M | 109 | 141 |
| Landscaping and lawn care | 32 | #1,220 of 1,493 | 89 | 5.7 | $2.2M | 74 | 182 |
| Auto repair and car care | 29 | #2,050 of 2,401 | 603 | 38.9 | $226K | 84 | 250 |
| Auto repair shops | 28 | #2,073 of 2,378 | 367 | 23.7 | $372K | 84 | 182 |
| Veterinarians | 27 | #1,269 of 1,485 | 59 | 3.8 | $1.6M | 60 | 43 |
| Insurance agencies | 26 | #1,919 of 2,272 | 226 | 14.6 | $1.1M | 88 | 160 |
| Doctors, dentists and clinics | 24 | #2,229 of 2,394 | 1,335 | 86.1 | $134K | 88 | 564 |
| Physical therapy | 23 | #1,299 of 1,422 | 109 | 7.0 | $1.6M | 68 | 81 |
| Pet grooming and boarding | 19 | #1,373 of 1,461 | 82 | 5.3 | $1.2M | 46 | 36 |
| Pet businesses | 19 | #2,122 of 2,200 | 207 | 13.4 | $462K | 53 | 87 |
| Chiropractors | 16 | #1,466 of 1,490 | 158 | 10.2 | $1.1M | 47 | 82 |
Household spending in Westmoreland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $136.6M | $881 | 92 |
| Gasoline and other fuels | $318.8M | $2,057 | 79 |
| Food away from home | $589.8M | $3,805 | 93 |
| Groceries | $1B | $6,586 | 104 |
| Personal care products and services | $149.7M | $966 | 96 |
| Child care and other personal services | $82.5M | $532 | 92 |
| Memberships, classes and admissions | $131.3M | $847 | 86 |
| Medical and dental services | $179.1M | $1,156 | 90 |
| Pets | $95.7M | $618 | 68 |
| Clothing, shoes and related services | $337.1M | $2,175 | 106 |
| Vehicle insurance | $250.6M | $1,617 | 83 |
| Home repairs, maintenance and insurance | $469.7M | $3,030 | 100 |
| Lawn care, cleaning and other household services | $191.8M | $1,237 | 88 |
| Rent and homeowner costs | $2.7B | $17,500 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Westmoreland County
- Population, 2025 estimate
- 349,324−1.4% since 2020
- Households
- 154,979
- Median age
- 47.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 1,028 sq. mi.
- People per square mile
- 343
- Median household income
- $74,109+22.6% vs. 2015–2019, before inflation
- Average household income
- $97,695
- Median home value
- $203,500
- Jobs located here
- 134,448
- Daytime population
- 320,126Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Westmoreland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Westmoreland County, PA growing?
Population estimates put Westmoreland County at 349,324 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 154,979 households. Median household income rose 22.6% from the 2015–2019 survey, before inflation.
How much do households in Westmoreland County, PA spend?
Households in Westmoreland County spend about $2.7B a year on rent and homeowner costs, $1B on groceries and $589.8M on food away from home. Set against the U.S., households in Westmoreland County spend the most on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and the least on pets (68).
Which business types have the highest market scores in Westmoreland County, PA?
The highest Groundwork market scores in Westmoreland County are for mortgage brokers and lenders (76), grocery and convenience stores (76) and property management companies (75). Westmoreland County ranks #58 of 887 scored counties for mortgage brokers and lenders.
How does Westmoreland County, PA compare with the U.S.?
The median household income in Westmoreland County is $74,109 a year, 8% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $203,500, against $332,700 for the U.S. For its number of households, Westmoreland County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for mortgage brokers and lenders (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Westmoreland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Westmoreland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Westmoreland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.