Beauty and personal care · County · New Jersey
Nail salons in Cape May County, NJ
How Cape May County, NJ compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,125 of 1,328 scored counties
#21 of 21 scored counties in New Jersey
- Listings
- 35
- 7 chain locations (20%)
- Official establishments
- 25
- +25.0% since 2019
- Household spending a year
- $48.6M
- On personal care products and services · $1,083 a household
- Spending per listing
- $1.4M
- 17% below the U.S.
- Listings per 10k households
- 7.8
- 30% above the U.S.
- Population, 2025
- 93,390
- −1.7% since 2020
See the nail salons around any address in Cape May County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cape May County scores 31 (lower middle) on the Groundwork market score for nail salons, ranking #1,125 of 1,328 scored counties and #21 of 21 scored counties in New Jersey. That puts it in the bottom quarter of counties.
At $1,083 per household (8% above the U.S. average), households in Cape May County spend about $48.6M a year on personal care products and services. That is about $1.4M of household spending for each salon on map listings, 17% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 35 nail salons on map listings in Cape May County as of September 2026. Of those, 7 are chain locations, or 20%, against 27% across the U.S. That comes to 7.8 for every 10,000 households, 30% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Cape May County was 25 in 2023, up 25.0% from 2019. That is one for every 1,795 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Cape May County declined 1.7%, against +3.1% for the U.S.
How Cape May County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cape May County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 7.3 | 6.0 |
| Spending per listing | $1.4M | $1.6M | $1.7M |
| Households per official establishment | 1,795 | 1,650 | 3,754 |
| Official establishment growth, 2019–2023 | +25.0% | +0.7% | +23.2% |
| Population growth, 2020–2025 | −1.7% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,083 | $1,166 | $1,005 |
| Median household income | $91,128 | $103,556 | $80,734 |
| Groundwork market score | 31 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 25+25.0% over the period
- Employees, 2023
- 78
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 357 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Cape May County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cape May County
- Population, 2025 estimate
- 93,390−1.7% since 2020
- Households
- 44,884
- Median age
- 50.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 252 sq. mi.
- People per square mile
- 377
- Median household income
- $91,128+35.9% vs. 2015–2019, before inflation
- Average household income
- $122,129
- Median home value
- $434,600
- Jobs located here
- 34,945
- Daytime population
- 90,601Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cape May County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for nail salons, numbered among those based in New Jersey, with Cape May County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hunterdon County, NJ | 61 | 27 | 5.3 | $2.5M | +2.3% | #365 of 1,328 |
| 2Sussex County, NJ | 61 | 30 | 5.2 | $2.3M | +2.9% | #370 of 1,328 |
| 3Mercer County, NJ | 59 | 73 | 5.1 | $2.3M | +3.3% | #420 of 1,328 |
| 4Salem County, NJ | 58 | 10 | 4.0 | $2.5M | +2.3% | #444 of 1,328 |
| 5Warren County, NJ | 55 | 26 | 5.7 | $1.9M | +3.2% | #537 of 1,328 |
| 6Ocean County, NJ | 52 | 149 | 6.1 | $1.8M | +5.6% | #626 of 1,328 |
| 7Middlesex County, NJ | 51 | 194 | 6.3 | $1.9M | +2.6% | #663 of 1,328 |
| 8Somerset County, NJ | 51 | 100 | 7.6 | $1.8M | +3.5% | #667 of 1,328 |
| 9Burlington County, NJ | 51 | 119 | 6.7 | $1.8M | +4.3% | #669 of 1,328 |
| 10Cumberland County, NJ | 48 | 23 | 4.3 | $2.2M | +2.2% | #748 of 1,328 |
| 21Cape May County, NJ | 31 | 35 | 7.8 | $1.4M | −1.7% | #1,125 of 1,328 |
Other business types in Cape May County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops46
- Nail salons31
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Cape May County, NJ?
As of September 2026, map listings count 35 nail salons in Cape May County. 7 of them (20%) are chain locations. The listings count nail salons. Official counts show 25 businesses with payroll classed as nail salons in 2023, up 25.0% from 2019. Official counts also show 10 one-person businesses without payroll.
How much do households in Cape May County, NJ spend on personal care products and services?
About $48.6M a year, or $1,083 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 35 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 44,884 households in Cape May County and national spending patterns by income.
How does Cape May County, NJ compare with the U.S. for nail salons?
Cape May County has 7.8 nail salons per 10,000 households, 30% above the U.S. rate of 6.0. Spending per salon is $1.4M, 17% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Cape May County would have about 29, against 35 on map listings. There is one business with payroll in the industry for every 1,795 households, against one for every 3,754 across the U.S. The official count rose 25.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Cape May County, NJ growing?
Population estimates put Cape May County at 93,390 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,884 households. Median household income in Cape May County is $91,128, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cape May County scores 31 for nail salons (lower middle), #1,125 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cape May County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Cape May County
Screening a site or an acquisition in Cape May County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.