Beauty and personal care · County · New Jersey
Nail salons in Middlesex County, NJ
Competitor counts, household spending and official business counts for nail salons in Middlesex County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #663 of 1,328 scored counties
#7 of 21 scored counties in New Jersey
- Listings
- 194
- 50 chain locations (26%)
- Official establishments
- 172
- −2.8% since 2019
- Household spending a year
- $369.1M
- On personal care products and services · $1,199 a household
- Spending per listing
- $1.9M
- 14% above the U.S.
- Listings per 10k households
- 6.3
- 5% above the U.S.
- Population, 2025
- 883,335
- +2.6% since 2020
See the nail salons around any address in Middlesex County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,199 per household (19% above the U.S. average), households in Middlesex County spend about $369.1M a year on personal care products and services. That works out to $1.9M per salon, 14% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 194 nail salons on map listings in Middlesex County as of September 2026. Chain locations make up 26% of them, against 27% across the U.S. Per 10,000 households, that is 6.3, 5% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Middlesex County was 172 in 2023, down 2.8% from 2019. That is one for every 1,789 households, against one for every 3,754 across the U.S. Official counts also show 189 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $1.9M have gone to businesses classed as nail salons in Middlesex County.
Between 2020 and 2025, the population of Middlesex County grew 2.6%, slower than the U.S. (+3.1%). Middlesex County scores 51 (upper middle) on the Groundwork market score for nail salons, ranking #663 of 1,328 scored counties and #7 of 21 scored counties in New Jersey.
How Middlesex County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Middlesex County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 7.3 | 6.0 |
| Spending per listing | $1.9M | $1.6M | $1.7M |
| Households per official establishment | 1,789 | 1,650 | 3,754 |
| Official establishment growth, 2019–2023 | −2.8% | +0.7% | +23.2% |
| Population growth, 2020–2025 | +2.6% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,199 | $1,166 | $1,005 |
| Median household income | $111,549 | $103,556 | $80,734 |
| Groundwork market score | 51 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 177 → 172−2.8% over the period
- Employees, 2023
- 729
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- 189Businesses with no payroll
- Map listings, September 2026
- 19450 chain locations
- Listings at the U.S. rate for this spending
- 221The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.9M
SBA-backed loans to businesses classed as nail salons in Middlesex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Middlesex County
- Population, 2025 estimate
- 883,335+2.6% since 2020
- Households
- 307,782
- Median age
- 40.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 309 sq. mi.
- People per square mile
- 2,817
- Median household income
- $111,549+24.6% vs. 2015–2019, before inflation
- Average household income
- $142,057
- Median home value
- $462,900
- Jobs located here
- 459,830
- Daytime population
- 901,798Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Middlesex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for nail salons, numbered among those based in New Jersey, with Middlesex County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hunterdon County, NJ | 61 | 27 | 5.3 | $2.5M | +2.3% | #365 of 1,328 |
| 2Sussex County, NJ | 61 | 30 | 5.2 | $2.3M | +2.9% | #370 of 1,328 |
| 3Mercer County, NJ | 59 | 73 | 5.1 | $2.3M | +3.3% | #420 of 1,328 |
| 4Salem County, NJ | 58 | 10 | 4.0 | $2.5M | +2.3% | #444 of 1,328 |
| 5Warren County, NJ | 55 | 26 | 5.7 | $1.9M | +3.2% | #537 of 1,328 |
| 6Ocean County, NJ | 52 | 149 | 6.1 | $1.8M | +5.6% | #626 of 1,328 |
| 7Middlesex County, NJ | 51 | 194 | 6.3 | $1.9M | +2.6% | #663 of 1,328 |
| 8Somerset County, NJ | 51 | 100 | 7.6 | $1.8M | +3.5% | #667 of 1,328 |
| 9Burlington County, NJ | 51 | 119 | 6.7 | $1.8M | +4.3% | #669 of 1,328 |
| 10Cumberland County, NJ | 48 | 23 | 4.3 | $2.2M | +2.2% | #748 of 1,328 |
Other business types in Middlesex County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons64
- Barbershops53
- Nail salons51
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Middlesex County, NJ?
As of September 2026, map listings count 194 nail salons in Middlesex County. 50 of them (26%) are chain locations. The listings count nail salons. Official counts show 172 businesses with payroll classed as nail salons in 2023, down 2.8% from 2019. Another 189 one-person businesses have no payroll, by official counts.
How much do households in Middlesex County, NJ spend on personal care products and services?
About $369.1M a year, or $1,199 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 194 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 307,782 households in Middlesex County and national spending patterns by income.
How does Middlesex County, NJ compare with the U.S. for nail salons?
Middlesex County has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Middlesex County would have about 221, against 194 on map listings. There is one business with payroll in the industry for every 1,789 households, against one for every 3,754 across the U.S. The official count fell 2.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Middlesex County, NJ growing?
Population estimates put Middlesex County at 883,335 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 307,782 households. Median household income in Middlesex County is $111,549, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Middlesex County scores 51 for nail salons (upper middle), #663 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Middlesex County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Middlesex County
Screening a site or an acquisition in Middlesex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.