Beauty and personal care · County · New Jersey
Nail salons in Mercer County, NJ
Competitor counts, household spending and official business counts for nail salons in Mercer County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #420 of 1,328 scored counties
#3 of 21 scored counties in New Jersey
- Listings
- 73
- 21 chain locations (29%)
- Official establishments
- 67
- −8.2% since 2019
- Household spending a year
- $165.9M
- On personal care products and services · $1,151 a household
- Spending per listing
- $2.3M
- 36% above the U.S.
- Listings per 10k households
- 5.1
- 15% below the U.S.
- Population, 2025
- 399,289
- +3.3% since 2020
See the nail salons around any address in Mercer County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,151 per household (15% above the U.S. average), households in Mercer County spend about $165.9M a year on personal care products and services. That works out to $2.3M per salon, 36% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Mercer County has 73 nail salons on map listings as of September 2026. 21 of them (29%) are chain locations, against 27% across the U.S. That is 5.1 per 10,000 households, 15% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Mercer County was 67 in 2023, down 8.2% from 2019. That is one for every 2,151 households, against one for every 3,754 across the U.S. Another 56 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $600K has gone to businesses classed as nail salons in Mercer County.
Population estimates show Mercer County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). For nail salons, Mercer County has a Groundwork market score of 59 (upper middle): #420 of 1,328 scored counties and #3 of 21 scored counties in New Jersey.
How Mercer County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 7.3 | 6.0 |
| Spending per listing | $2.3M | $1.6M | $1.7M |
| Households per official establishment | 2,151 | 1,650 | 3,754 |
| Official establishment growth, 2019–2023 | −8.2% | +0.7% | +23.2% |
| Population growth, 2020–2025 | +3.3% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,151 | $1,166 | $1,005 |
| Median household income | $100,645 | $103,556 | $80,734 |
| Groundwork market score | 59 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 73 → 67−8.2% over the period
- Employees, 2023
- 325
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 7321 chain locations
- Listings at the U.S. rate for this spending
- 99The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $600K
SBA-backed loans to businesses classed as nail salons in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 399,289+3.3% since 2020
- Households
- 144,114
- Median age
- 40.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 225 sq. mi.
- People per square mile
- 1,719
- Median household income
- $100,645+24.2% vs. 2015–2019, before inflation
- Average household income
- $142,372
- Median home value
- $377,700
- Jobs located here
- 262,034
- Daytime population
- 469,892Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for nail salons, numbered among those based in New Jersey, with Mercer County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hunterdon County, NJ | 61 | 27 | 5.3 | $2.5M | +2.3% | #365 of 1,328 |
| 2Sussex County, NJ | 61 | 30 | 5.2 | $2.3M | +2.9% | #370 of 1,328 |
| 3Mercer County, NJ | 59 | 73 | 5.1 | $2.3M | +3.3% | #420 of 1,328 |
| 4Salem County, NJ | 58 | 10 | 4.0 | $2.5M | +2.3% | #444 of 1,328 |
| 5Warren County, NJ | 55 | 26 | 5.7 | $1.9M | +3.2% | #537 of 1,328 |
| 6Ocean County, NJ | 52 | 149 | 6.1 | $1.8M | +5.6% | #626 of 1,328 |
| 7Middlesex County, NJ | 51 | 194 | 6.3 | $1.9M | +2.6% | #663 of 1,328 |
| 8Somerset County, NJ | 51 | 100 | 7.6 | $1.8M | +3.5% | #667 of 1,328 |
| 9Burlington County, NJ | 51 | 119 | 6.7 | $1.8M | +4.3% | #669 of 1,328 |
| 10Cumberland County, NJ | 48 | 23 | 4.3 | $2.2M | +2.2% | #748 of 1,328 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons60
- Barbershops46
- Nail salons59
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Mercer County, NJ?
Map listings as of September 2026 show 73 nail salons in Mercer County. 21 of them (29%) are chain locations. The listings count nail salons. Official counts show 67 businesses with payroll classed as nail salons in 2023, down 8.2% from 2019. Official counts list 56 one-person businesses without payroll.
How much do households in Mercer County, NJ spend on personal care products and services?
About $165.9M a year, or $1,151 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 73 nail salons on map listings, it comes to $2.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 144,114 households in Mercer County and national spending patterns by income.
How does Mercer County, NJ compare with the U.S. for nail salons?
Mercer County has 5.1 nail salons per 10,000 households, 15% below the U.S. rate of 6.0. Spending per salon is $2.3M, 36% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Mercer County would have about 99, against 73 on map listings. There is one business with payroll in the industry for every 2,151 households, against one for every 3,754 across the U.S. The official count fell 8.2% from 2019 to 2023, against +23.2% for the U.S.
How fast is Mercer County, NJ growing?
Population estimates put Mercer County at 399,289 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 144,114 households. Median household income in Mercer County is $100,645, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 59 for nail salons (upper middle), #420 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.