Beauty and personal care · County · New Jersey
Nail salons in Monmouth County, NJ
The nail salons in Monmouth County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #908 of 1,328 scored counties
#14 of 21 scored counties in New Jersey
- Listings
- 201
- 47 chain locations (23%)
- Official establishments
- 174
- −2.8% since 2019
- Household spending a year
- $320.4M
- On personal care products and services · $1,273 a household
- Spending per listing
- $1.6M
- 5% below the U.S.
- Listings per 10k households
- 8.0
- 33% above the U.S.
- Population, 2025
- 651,035
- +1.4% since 2020
See the nail salons around any address in Monmouth County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Monmouth County spend about $320.4M a year on personal care products and services, or $1,273 per household, 27% above the U.S. average. Spread across 201 nail salons, that is $1.6M per salon, 5% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Monmouth County has 201 nail salons on map listings as of September 2026. Of those, 47 are chain locations, or 23%, against 27% across the U.S. That is 8.0 per 10,000 households, 33% above the U.S. rate of 6.0.
In 2023, official counts showed 174 businesses with payroll in Monmouth County classed as nail salons, down 2.8% from 2019. That is one for every 1,447 households, against one for every 3,754 across the U.S. Official counts list 89 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $2.4M have gone to businesses classed as nail salons in Monmouth County.
Population estimates show Monmouth County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, Monmouth County has a Groundwork market score of 42 (lower middle): #908 of 1,328 scored counties and #14 of 21 scored counties in New Jersey.
How Monmouth County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monmouth County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 7.3 | 6.0 |
| Spending per listing | $1.6M | $1.6M | $1.7M |
| Households per official establishment | 1,447 | 1,650 | 3,754 |
| Official establishment growth, 2019–2023 | −2.8% | +0.7% | +23.2% |
| Population growth, 2020–2025 | +1.4% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,273 | $1,166 | $1,005 |
| Median household income | $124,845 | $103,556 | $80,734 |
| Groundwork market score | 42 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 179 → 174−2.8% over the period
- Employees, 2023
- 887
- Annual payroll, 2023
- $20.8M
- One-person businesses, 2023
- 89Businesses with no payroll
- Map listings, September 2026
- 20147 chain locations
- Listings at the U.S. rate for this spending
- 192The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $2.4M
SBA-backed loans to businesses classed as nail salons in Monmouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monmouth County
- Population, 2025 estimate
- 651,035+1.4% since 2020
- Households
- 251,712
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 468 sq. mi.
- People per square mile
- 1,378
- Median household income
- $124,845+25.2% vs. 2015–2019, before inflation
- Average household income
- $170,718
- Median home value
- $606,100
- Jobs located here
- 274,570
- Daytime population
- 600,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monmouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for nail salons, numbered among those based in New Jersey, with Monmouth County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hunterdon County, NJ | 61 | 27 | 5.3 | $2.5M | +2.3% | #365 of 1,328 |
| 2Sussex County, NJ | 61 | 30 | 5.2 | $2.3M | +2.9% | #370 of 1,328 |
| 3Mercer County, NJ | 59 | 73 | 5.1 | $2.3M | +3.3% | #420 of 1,328 |
| 4Salem County, NJ | 58 | 10 | 4.0 | $2.5M | +2.3% | #444 of 1,328 |
| 5Warren County, NJ | 55 | 26 | 5.7 | $1.9M | +3.2% | #537 of 1,328 |
| 6Ocean County, NJ | 52 | 149 | 6.1 | $1.8M | +5.6% | #626 of 1,328 |
| 7Middlesex County, NJ | 51 | 194 | 6.3 | $1.9M | +2.6% | #663 of 1,328 |
| 8Somerset County, NJ | 51 | 100 | 7.6 | $1.8M | +3.5% | #667 of 1,328 |
| 9Burlington County, NJ | 51 | 119 | 6.7 | $1.8M | +4.3% | #669 of 1,328 |
| 10Cumberland County, NJ | 48 | 23 | 4.3 | $2.2M | +2.2% | #748 of 1,328 |
| 14Monmouth County, NJ | 42 | 201 | 8.0 | $1.6M | +1.4% | #908 of 1,328 |
Other business types in Monmouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons53
- Barbershops50
- Nail salons42
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Monmouth County, NJ?
Map listings as of September 2026 show 201 nail salons in Monmouth County. 47 of them (23%) are chain locations. The listings count nail salons. Official counts show 174 businesses with payroll classed as nail salons in 2023, down 2.8% from 2019. Official counts also show 89 one-person businesses without payroll.
How much do households in Monmouth County, NJ spend on personal care products and services?
About $320.4M a year, or $1,273 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 201 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 251,712 households in Monmouth County and national spending patterns by income.
How does Monmouth County, NJ compare with the U.S. for nail salons?
Monmouth County has 8.0 nail salons per 10,000 households, 33% above the U.S. rate of 6.0. Spending per salon is $1.6M, 5% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Monmouth County would have about 192, against 201 on map listings. There is one business with payroll in the industry for every 1,447 households, against one for every 3,754 across the U.S. The official count fell 2.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Monmouth County, NJ growing?
Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monmouth County scores 42 for nail salons (lower middle), #908 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monmouth County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Monmouth County
Screening a site or an acquisition in Monmouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.