Beauty and personal care · County · Montana
Nail salons in Yellowstone County, MT
The nail salons in Yellowstone County, MT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #75 of 1,328 scored counties
#4 of 7 scored counties in Montana
- Listings
- 29
- 7 chain locations (24%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $69.7M
- On personal care products and services · $997 a household
- Spending per listing
- $2.4M
- 44% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 172,692
- +4.5% since 2020
See the nail salons around any address in Yellowstone County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Yellowstone County is 76 (high), #75 of 1,328 scored counties and #4 of 7 scored counties in Montana. That puts it in the top 10% of counties for nail salons.
Households in Yellowstone County spend about $69.7M a year on personal care products and services, or $997 per household, in line with the U.S. average. That is about $2.4M of household spending for each salon on map listings, 44% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Yellowstone County has 29 nail salons on map listings as of September 2026. Chain locations make up 24% of them, against 27% across the U.S. That is 4.1 per 10,000 households, 32% below the U.S. rate of 6.0.
In 2023, official counts showed 8 businesses with payroll in Yellowstone County classed as nail salons. That is one for every 8,737 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as nail salons in Yellowstone County. Between 2020 and 2025, the population of Yellowstone County grew 4.5%, faster than the U.S. (+3.1%).
How Yellowstone County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Yellowstone County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 3.6 | 6.0 |
| Spending per listing | $2.4M | $2.7M | $1.7M |
| Households per official establishment | 8,737 | 11,766 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +56.0% | +23.2% |
| Population growth, 2020–2025 | +4.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $997 | $964 | $1,005 |
| Median household income | $76,570 | $72,509 | $80,734 |
| Groundwork market score | 76 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 32
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 149Businesses with no payroll
- Map listings, September 2026
- 297 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as nail salons in Yellowstone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Yellowstone County
- Population, 2025 estimate
- 172,692+4.5% since 2020
- Households
- 69,897
- Median age
- 39.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 2,633 sq. mi.
- People per square mile
- 64
- Median household income
- $76,570+25.0% vs. 2015–2019, before inflation
- Average household income
- $104,900
- Median home value
- $349,500
- Jobs located here
- 90,871
- Daytime population
- 173,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yellowstone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Montana
Every Montana market ranked →The highest-scoring counties in Montana for nail salons, numbered among those based in Montana, with Yellowstone County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 82 | 5 | 2.7 | $3.5M | +9.4% | #29 of 1,328 |
| 2Gallatin County, MT | 80 | 19 | 3.7 | $3M | +7.7% | #48 of 1,328 |
| 3Lewis and Clark County, MT | 76 | 13 | 4.2 | $2.4M | +5.8% | #74 of 1,328 |
| 4Yellowstone County, MT | 76 | 29 | 4.1 | $2.4M | +4.5% | #75 of 1,328 |
| 5Flathead County, MT | 74 | 23 | 5.2 | $1.9M | +10.1% | #112 of 1,328 |
| 6Missoula County, MT | 73 | 22 | 4.2 | $2.4M | +4.4% | #117 of 1,328 |
| 7Cascade County, MT | 51 | 23 | 6.5 | $1.4M | +0.7% | #681 of 1,328 |
Other business types in Yellowstone County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops71
- Nail salons76
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Yellowstone County, MT?
Map listings as of September 2026 show 29 nail salons in Yellowstone County. 7 of them (24%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Another 149 one-person businesses have no payroll, by official counts.
How much do households in Yellowstone County, MT spend on personal care products and services?
About $69.7M a year, or $997 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 29 nail salons on map listings, it comes to $2.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 69,897 households in Yellowstone County and national spending patterns by income.
How does Yellowstone County, MT compare with the U.S. for nail salons?
Yellowstone County has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.4M, 44% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Yellowstone County would have about 42, against 29 on map listings. There is one business with payroll in the industry for every 8,737 households, against one for every 3,754 across the U.S.
How fast is Yellowstone County, MT growing?
Population estimates put Yellowstone County at 172,692 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 69,897 households. Median household income in Yellowstone County is $76,570, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Yellowstone County scores 76 for nail salons (high), #75 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yellowstone County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Yellowstone County
Screening a site or an acquisition in Yellowstone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.