Groundwork

Beauty and personal care · Small-town market · Montana

Nail salons in the Butte-Silver Bow, MT area

Competitor counts, household spending and official business counts for nail salons in the Butte-Silver Bow, MT area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
3 chain locations (75%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.2M
On personal care products and services · $856 a household
Spending per listing
$3.3M
98% above the U.S.
Listings per 10k households
2.6
57% below the U.S.
Population, 2025
36,118
+2.6% since 2020

See the nail salons around any address in the Butte-Silver Bow area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $856 per household (15% below the U.S. average), households in the Butte-Silver Bow area spend about $13.2M a year on personal care products and services. That works out to $3.3M per salon, 98% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 4 nail salons on map listings in the Butte-Silver Bow area as of September 2026. Per 10,000 households, that is 2.6, 57% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in the Butte-Silver Bow area, since they leave out counts under 3. Official counts also show 7 one-person businesses without payroll.

Between 2020 and 2025, the population of the Butte-Silver Bow area grew 2.6%, slower than the U.S. (+3.1%). With 4 nail salons on map listings, the Butte-Silver Bow area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Butte-Silver Bow area compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Butte-Silver Bow, MT area compared with Montana and the U.S.
MeasureButte-Silver Bow areaMontanaU.S.
Listings per 10k households2.63.66.0
Spending per listing$3.3M$2.7M$1.7M
Households per official establishmentn/a11,7663,754
Official establishment growth, 2019–2023n/a+56.0%+23.2%
Population growth, 2020–2025+2.6%+5.3%+3.1%
Spending per household on personal care products and services$856$964$1,005
Median household income$61,754$72,509$80,734
Groundwork market scoreNot scored77

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
43 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Butte-Silver Bow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Butte-Silver Bow area

Population, 2025 estimate
36,118+2.6% since 2020
Households
15,419
Median age
40.5
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
718 sq. mi.
People per square mile
50
Median household income
$61,754+35.1% vs. 2015–2019, before inflation
Average household income
$80,950
Median home value
$255,200
Jobs located here
17,312
Daytime population
35,343Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Butte-Silver Bow area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Butte-Silver Bow area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Butte-Silver Bow, MT area?

As of September 2026, map listings count 4 nail salons in the Butte-Silver Bow area. The listings count nail salons. No official count is published for nail salons in the Butte-Silver Bow area: counts under 3 are left out. Official counts list 7 one-person businesses without payroll.

How much do households in the Butte-Silver Bow, MT area spend on personal care products and services?

About $13.2M a year, or $856 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $3.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 15,419 households in the Butte-Silver Bow area and national spending patterns by income.

How does the Butte-Silver Bow, MT area compare with the U.S. for nail salons?

The Butte-Silver Bow area has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $3.3M, 98% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Butte-Silver Bow area would have about 8, against 4 on map listings.

How fast is the Butte-Silver Bow, MT area growing?

Population estimates put the Butte-Silver Bow area at 36,118 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,419 households. Median household income in the Butte-Silver Bow area is $61,754, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Butte-Silver Bow area has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Butte-Silver Bow area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Butte-Silver Bow area

Screening a site or an acquisition in the Butte-Silver Bow area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.