Beauty and personal care · County · Montana
Nail salons in Missoula County, MT
How Missoula County, MT compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #117 of 1,328 scored counties
#6 of 7 scored counties in Montana
- Listings
- 22
- 3 chain locations (14%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $51.8M
- On personal care products and services · $983 a household
- Spending per listing
- $2.4M
- 41% above the U.S.
- Listings per 10k households
- 4.2
- 30% below the U.S.
- Population, 2025
- 123,513
- +4.4% since 2020
See the nail salons around any address in Missoula County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Missoula County has a Groundwork market score of 73 (upper middle): #117 of 1,328 scored counties and #6 of 7 scored counties in Montana. That puts it in the top 10% of counties for nail salons.
Households in Missoula County spend about $51.8M a year on personal care products and services, or $983 per household, 2% below the U.S. average. Spread across 22 nail salons, that is $2.4M per salon, 41% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 22 nail salons on map listings in Missoula County as of September 2026. Of those, 3 are chain locations, or 14%, against 27% across the U.S. That comes to 4.2 for every 10,000 households, 30% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Missoula County was 7 in 2023. That is one for every 7,526 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Missoula County grew 4.4%, faster than the U.S. (+3.1%).
How Missoula County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 3.6 | 6.0 |
| Spending per listing | $2.4M | $2.7M | $1.7M |
| Households per official establishment | 7,526 | 11,766 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +56.0% | +23.2% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $983 | $964 | $1,005 |
| Median household income | $75,598 | $72,509 | $80,734 |
| Groundwork market score | 73 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 28
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 223 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missoula County
- Population, 2025 estimate
- 123,513+4.4% since 2020
- Households
- 52,679
- Median age
- 38.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 2,593 sq. mi.
- People per square mile
- 47
- Median household income
- $75,598+39.8% vs. 2015–2019, before inflation
- Average household income
- $103,306
- Median home value
- $472,100
- Jobs located here
- 66,258
- Daytime population
- 128,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missoula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Montana
Every Montana market ranked →The highest-scoring counties in Montana for nail salons, numbered among those based in Montana, with Missoula County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 82 | 5 | 2.7 | $3.5M | +9.4% | #29 of 1,328 |
| 2Gallatin County, MT | 80 | 19 | 3.7 | $3M | +7.7% | #48 of 1,328 |
| 3Lewis and Clark County, MT | 76 | 13 | 4.2 | $2.4M | +5.8% | #74 of 1,328 |
| 4Yellowstone County, MT | 76 | 29 | 4.1 | $2.4M | +4.5% | #75 of 1,328 |
| 5Flathead County, MT | 74 | 23 | 5.2 | $1.9M | +10.1% | #112 of 1,328 |
| 6Missoula County, MT | 73 | 22 | 4.2 | $2.4M | +4.4% | #117 of 1,328 |
| 7Cascade County, MT | 51 | 23 | 6.5 | $1.4M | +0.7% | #681 of 1,328 |
Other business types in Missoula County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons56
- Barbershops69
- Nail salons73
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Missoula County, MT?
As of September 2026, map listings count 22 nail salons in Missoula County. 3 of them (14%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts also show 37 one-person businesses without payroll.
How much do households in Missoula County, MT spend on personal care products and services?
About $51.8M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 22 nail salons on map listings, it comes to $2.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.
How does Missoula County, MT compare with the U.S. for nail salons?
Missoula County has 4.2 nail salons per 10,000 households, 30% below the U.S. rate of 6.0. Spending per salon is $2.4M, 41% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Missoula County would have about 31, against 22 on map listings. There is one business with payroll in the industry for every 7,526 households, against one for every 3,754 across the U.S.
How fast is Missoula County, MT growing?
Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 73 for nail salons (upper middle), #117 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missoula County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Missoula County
Screening a site or an acquisition in Missoula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.