Auto · County · West Virginia
Insurance agencies in Wood County, WV
The insurance agencies in Wood County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,569 of 2,272 scored counties
#34 of 42 scored counties in West Virginia
- Listings
- 64
- 14 chain locations (22%)
- Official establishments
- 36
- +2.9% since 2019
- Household spending a year
- $80.6M
- On vehicle insurance · $2,249 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 17.9
- 15% above the U.S.
- Population, 2025
- 82,385
- −2.1% since 2020
See the insurance agencies around any address in Wood County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 64 insurance agencies in Wood County. 14 of them (22%) are chain locations, against 21% across the U.S. That is 17.9 per 10,000 households, 15% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Wood County comes to about $80.6M a year: $2,249 per household, 15% above the U.S. average. That is about $1.3M of household spending for each agency on map listings, in line with the U.S. figure of $1.3M.
Official counts show 36 businesses with payroll classed as insurance agencies and brokerages in Wood County in 2023, up 2.9% from 2019. That is one for every 995 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Wood County declined 2.1%, against +3.1% for the U.S. For insurance agencies, Wood County has a Groundwork market score of 37 (lower middle): #1,569 of 2,272 scored counties and #34 of 42 scored counties in West Virginia.
How Wood County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 14.2 | 15.6 |
| Spending per listing | $1.3M | $1.6M | $1.3M |
| Households per official establishment | 995 | 1,144 | 966 |
| Official establishment growth, 2019–2023 | +2.9% | −0.9% | −1.0% |
| Population growth, 2020–2025 | −2.1% | −1.4% | +3.1% |
| Spending per household on vehicle insurance | $2,249 | $2,331 | $1,957 |
| Median household income | $57,810 | $59,608 | $80,734 |
| Groundwork market score | 37 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 36+2.9% over the period
- Employees, 2023
- 116
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6414 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 82,385−2.1% since 2020
- Households
- 35,836
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 367 sq. mi.
- People per square mile
- 228
- Median household income
- $57,810+22.2% vs. 2015–2019, before inflation
- Average household income
- $79,213
- Median home value
- $158,500
- Jobs located here
- 37,360
- Daytime population
- 85,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for insurance agencies, numbered among those based in West Virginia, with Wood County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 92 | 41 | 8.0 | $3.4M | +13.7% | #32 of 2,272 |
| 2Morgan County, WV | 92 | 7 | 9.5 | $3M | +5.5% | #36 of 2,272 |
| 3Jefferson County, WV | 86 | 28 | 12.3 | $2.3M | +9.2% | #118 of 2,272 |
| 4Hampshire County, WV | 79 | 11 | 12.7 | $2.1M | +4.4% | #251 of 2,272 |
| 5Preston County, WV | 75 | 9 | 7.0 | $3.6M | −0.6% | #327 of 2,272 |
| 6Mineral County, WV | 70 | 12 | 10.8 | $2.3M | −0.4% | #462 of 2,272 |
| 7Wyoming County, WV | 69 | 5 | 6.2 | $3.9M | −7.1% | #485 of 2,272 |
| 8Lincoln County, WV | 67 | 6 | 7.8 | $2.9M | −5.8% | #537 of 2,272 |
| 9Mason County, WV | 67 | 10 | 9.8 | $2.6M | −2.7% | #546 of 2,272 |
| 10Wayne County, WV | 67 | 14 | 8.9 | $2.6M | −4.0% | #547 of 2,272 |
| 34Wood County, WV | 37 | 64 | 17.9 | $1.3M | −2.1% | #1,569 of 2,272 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Wood County, WV?
Wood County has 64 insurance agencies on map listings as of September 2026. 14 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 36 businesses with payroll classed as insurance agencies and brokerages in 2023, up 2.9% from 2019.
How much do households in Wood County, WV spend on vehicle insurance?
About $80.6M a year, or $2,249 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 64 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 35,836 households in Wood County and national spending patterns by income.
How does Wood County, WV compare with the U.S. for insurance agencies?
Wood County has 17.9 insurance agencies per 10,000 households, 15% above the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending. There is one business with payroll in the industry for every 995 households, against one for every 966 across the U.S. The official count rose 2.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Wood County, WV growing?
Population estimates put Wood County at 82,385 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 35,836 households. The median household income in Wood County is $57,810 a year, 28% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 37 for insurance agencies (lower middle), #1,569 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.