Auto · Small-town market · South Dakota
Insurance agencies in the Spearfish, SD area
Competitor counts, household spending and official business counts for insurance agencies in the Spearfish, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #374 of 537 scored small-town markets
#1 of 9 scored small-town markets based in South Dakota
- Listings
- 23
- 10 chain locations (43%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $21.7M
- On vehicle insurance · $1,799 a household
- Spending per listing
- $943K
- 25% below the U.S.
- Listings per 10k households
- 19.1
- 22% above the U.S.
- Population, 2025
- 29,459
- +14.0% since 2020
See the insurance agencies around any address in the Spearfish area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 insurance agencies in the Spearfish area. Chain locations make up 43% of them, against 21% across the U.S. Per 10,000 households, that is 19.1, 22% above the U.S. rate of 15.6.
Households in the Spearfish area spend about $21.7M a year on vehicle insurance, or $1,799 per household, 8% below the U.S. average. That works out to $943K per agency, 25% below the U.S. figure of $1.3M.
Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in the Spearfish area in 2023. That is one for every 753 households, against one for every 966 across the U.S.
Population estimates put the population change in the Spearfish area from 2020 to 2025 at +14.0%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in the Spearfish area is 38 (lower middle), #374 of 537 scored small-town markets and #1 of 9 scored small-town markets based in South Dakota.
How the Spearfish area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spearfish area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.1 | 19.1 | 15.6 |
| Spending per listing | $943K | $957K | $1.3M |
| Households per official establishment | 753 | 491 | 966 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | −1.0% |
| Population growth, 2020–2025 | +14.0% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $1,799 | $1,827 | $1,957 |
| Median household income | $73,384 | $75,081 | $80,734 |
| Groundwork market score | 38 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 89
- Annual payroll, 2023
- $5.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2310 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Spearfish area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spearfish area
- Population, 2025 estimate
- 29,459+14.0% since 2020
- Households
- 12,054
- Median age
- 44.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 800 sq. mi.
- People per square mile
- 34
- Median household income
- $73,384+39.4% vs. 2015–2019, before inflation
- Average household income
- $94,174
- Median home value
- $346,500
- Jobs located here
- 13,155
- Daytime population
- 27,824Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spearfish area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for insurance agencies, numbered among those based in South Dakota, with the Spearfish area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spearfish, SD | 38 | 23 | 19.1 | $943K | +14.0% | #374 of 537 |
| 2Brookings, SD | 37 | 28 | 20.3 | $898K | +9.6% | #387 of 537 |
| 3Huron, SD | 30 | 14 | 18.6 | $1M | +2.4% | #436 of 537 |
| 4Watertown, SD | 27 | 32 | 25.5 | $726K | +4.3% | #455 of 537 |
| 5Yankton, SD | 21 | 29 | 29.9 | $598K | +1.5% | #483 of 537 |
| 6Mitchell, SD | 20 | 27 | 24.6 | $747K | +0.6% | #489 of 537 |
| 7Vermillion, SD | 17 | 13 | 23.4 | $705K | +0.2% | #510 of 537 |
| 8Aberdeen, SD | 11 | 47 | 26.2 | $660K | −1.5% | #527 of 537 |
| 9Pierre, SD | 11 | 25 | 29.3 | $579K | −0.5% | #529 of 537 |
Other business types in the Spearfish area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Spearfish, SD area?
There are 23 insurance agencies on map listings in the Spearfish area as of September 2026. 10 of them (43%) are chain locations. The listings count insurance agencies. Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Spearfish, SD area spend on vehicle insurance?
About $21.7M a year, or $1,799 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 23 insurance agencies on map listings, it comes to $943K per agency. It is estimated from the incomes of the 12,054 households in the Spearfish area and national spending patterns by income.
How does the Spearfish, SD area compare with the U.S. for insurance agencies?
The Spearfish area has 19.1 insurance agencies per 10,000 households, 22% above the U.S. rate of 15.6. Spending per agency is $943K, 25% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Spearfish area would have about 17, against 23 on map listings. There is one business with payroll in the industry for every 753 households, against one for every 966 across the U.S.
How fast is the Spearfish, SD area growing?
Population estimates put the Spearfish area at 29,459 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 12,054 households. The median household income in the Spearfish area is $73,384 a year, 9% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spearfish area scores 38 for insurance agencies (lower middle), #374 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spearfish area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Spearfish area
Screening a site or an acquisition in the Spearfish area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.