Auto · Small-town market · South Dakota
Insurance agencies in the Aberdeen, SD area
Competitor counts, household spending and official business counts for insurance agencies in the Aberdeen, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 11 out of 100: Low
Ranked #527 of 537 scored small-town markets
#8 of 9 scored small-town markets based in South Dakota
- Listings
- 47
- 10 chain locations (21%)
- Official establishments
- 50
- +4.2% since 2019
- Household spending a year
- $31M
- On vehicle insurance · $1,731 a household
- Spending per listing
- $660K
- 47% below the U.S.
- Listings per 10k households
- 26.2
- 68% above the U.S.
- Population, 2025
- 41,583
- −1.5% since 2020
See the insurance agencies around any address in the Aberdeen area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in the Aberdeen area is 11 (low), #527 of 537 scored small-town markets and #8 of 9 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 47 insurance agencies in the Aberdeen area. Of those, 10 are chain locations, or 21%, against 21% across the U.S. That is 26.2 per 10,000 households, 68% above the U.S. rate of 15.6.
Households in the Aberdeen area spend about $31M a year on vehicle insurance, or $1,731 per household, 12% below the U.S. average. That is about $660K of household spending for each agency on map listings, 47% below the U.S. figure of $1.3M.
In 2023, official counts showed 50 businesses with payroll in the Aberdeen area classed as insurance agencies and brokerages, up 4.2% from 2019. That is one for every 358 households, against one for every 966 across the U.S. Population estimates show the Aberdeen area declined 1.5% from 2020 to 2025, against +3.1% for the U.S.
How the Aberdeen area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Aberdeen area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.2 | 19.1 | 15.6 |
| Spending per listing | $660K | $957K | $1.3M |
| Households per official establishment | 358 | 491 | 966 |
| Official establishment growth, 2019–2023 | +4.2% | +3.0% | −1.0% |
| Population growth, 2020–2025 | −1.5% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $1,731 | $1,827 | $1,957 |
| Median household income | $71,488 | $75,081 | $80,734 |
| Groundwork market score | 11 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50+4.2% over the period
- Employees, 2023
- 204
- Annual payroll, 2023
- $13.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4710 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Aberdeen area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Aberdeen area
- Population, 2025 estimate
- 41,583−1.5% since 2020
- Households
- 17,915
- Median age
- 39.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,839 sq. mi.
- People per square mile
- 15
- Median household income
- $71,488+20.6% vs. 2015–2019, before inflation
- Average household income
- $94,287
- Median home value
- $215,100
- Jobs located here
- 21,165
- Daytime population
- 41,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Aberdeen area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for insurance agencies, numbered among those based in South Dakota, with the Aberdeen area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spearfish, SD | 38 | 23 | 19.1 | $943K | +14.0% | #374 of 537 |
| 2Brookings, SD | 37 | 28 | 20.3 | $898K | +9.6% | #387 of 537 |
| 3Huron, SD | 30 | 14 | 18.6 | $1M | +2.4% | #436 of 537 |
| 4Watertown, SD | 27 | 32 | 25.5 | $726K | +4.3% | #455 of 537 |
| 5Yankton, SD | 21 | 29 | 29.9 | $598K | +1.5% | #483 of 537 |
| 6Mitchell, SD | 20 | 27 | 24.6 | $747K | +0.6% | #489 of 537 |
| 7Vermillion, SD | 17 | 13 | 23.4 | $705K | +0.2% | #510 of 537 |
| 8Aberdeen, SD | 11 | 47 | 26.2 | $660K | −1.5% | #527 of 537 |
| 9Pierre, SD | 11 | 25 | 29.3 | $579K | −0.5% | #529 of 537 |
Other business types in the Aberdeen area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Aberdeen, SD area?
There are 47 insurance agencies on map listings in the Aberdeen area as of September 2026. 10 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 50 businesses with payroll classed as insurance agencies and brokerages in 2023, up 4.2% from 2019.
How much do households in the Aberdeen, SD area spend on vehicle insurance?
About $31M a year, or $1,731 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 47 insurance agencies on map listings, it comes to $660K per agency. It is estimated from the incomes of the 17,915 households in the Aberdeen area and national spending patterns by income.
How does the Aberdeen, SD area compare with the U.S. for insurance agencies?
The Aberdeen area has 26.2 insurance agencies per 10,000 households, 68% above the U.S. rate of 15.6. Spending per agency is $660K, 47% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Aberdeen area would have about 25, against 47 on map listings. There is one business with payroll in the industry for every 358 households, against one for every 966 across the U.S. The official count rose 4.2% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Aberdeen, SD area growing?
Population estimates put the Aberdeen area at 41,583 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 17,915 households. The median household income in the Aberdeen area is $71,488 a year, 11% below the U.S. median of $80,734. That rose 20.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Aberdeen area scores 11 for insurance agencies (low), #527 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Aberdeen area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Aberdeen area
Screening a site or an acquisition in the Aberdeen area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.