Auto · Small-town market · South Dakota
Insurance agencies in the Yankton, SD area
Competitor counts, household spending and official business counts for insurance agencies in the Yankton, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #483 of 537 scored small-town markets
#5 of 9 scored small-town markets based in South Dakota
- Listings
- 29
- 6 chain locations (21%)
- Official establishments
- 19
- −20.8% since 2019
- Household spending a year
- $17.3M
- On vehicle insurance · $1,789 a household
- Spending per listing
- $598K
- 52% below the U.S.
- Listings per 10k households
- 29.9
- 92% above the U.S.
- Population, 2025
- 23,635
- +1.5% since 2020
See the insurance agencies around any address in the Yankton area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Yankton area scores 21 (low) on the Groundwork market score for insurance agencies, ranking #483 of 537 scored small-town markets and #5 of 9 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
At $1,789 per household (9% below the U.S. average), households in the Yankton area spend about $17.3M a year on vehicle insurance. That is about $598K of household spending for each agency on map listings, 52% below the U.S. figure of $1.3M.
There are 29 insurance agencies on map listings in the Yankton area as of September 2026. 6 of them (21%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 29.9, 92% above the U.S. rate of 15.6.
Official counts show 19 businesses with payroll classed as insurance agencies and brokerages in the Yankton area in 2023, down 20.8% from 2019. That is one for every 510 households, against one for every 966 across the U.S. Population estimates show the Yankton area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Yankton area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Yankton area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.9 | 19.1 | 15.6 |
| Spending per listing | $598K | $957K | $1.3M |
| Households per official establishment | 510 | 491 | 966 |
| Official establishment growth, 2019–2023 | −20.8% | +3.0% | −1.0% |
| Population growth, 2020–2025 | +1.5% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $1,789 | $1,827 | $1,957 |
| Median household income | $72,821 | $75,081 | $80,734 |
| Groundwork market score | 21 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19−20.8% over the period
- Employees, 2023
- 59
- Annual payroll, 2023
- $5.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 296 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Yankton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Yankton area
- Population, 2025 estimate
- 23,635+1.5% since 2020
- Households
- 9,695
- Median age
- 42.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 521 sq. mi.
- People per square mile
- 45
- Median household income
- $72,821+24.8% vs. 2015–2019, before inflation
- Average household income
- $95,237
- Median home value
- $225,900
- Jobs located here
- 12,467
- Daytime population
- 24,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Yankton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for insurance agencies, numbered among those based in South Dakota, with the Yankton area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spearfish, SD | 38 | 23 | 19.1 | $943K | +14.0% | #374 of 537 |
| 2Brookings, SD | 37 | 28 | 20.3 | $898K | +9.6% | #387 of 537 |
| 3Huron, SD | 30 | 14 | 18.6 | $1M | +2.4% | #436 of 537 |
| 4Watertown, SD | 27 | 32 | 25.5 | $726K | +4.3% | #455 of 537 |
| 5Yankton, SD | 21 | 29 | 29.9 | $598K | +1.5% | #483 of 537 |
| 6Mitchell, SD | 20 | 27 | 24.6 | $747K | +0.6% | #489 of 537 |
| 7Vermillion, SD | 17 | 13 | 23.4 | $705K | +0.2% | #510 of 537 |
| 8Aberdeen, SD | 11 | 47 | 26.2 | $660K | −1.5% | #527 of 537 |
| 9Pierre, SD | 11 | 25 | 29.3 | $579K | −0.5% | #529 of 537 |
Other business types in the Yankton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Yankton, SD area?
As of September 2026, map listings count 29 insurance agencies in the Yankton area. 6 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 19 businesses with payroll classed as insurance agencies and brokerages in 2023, down 20.8% from 2019.
How much do households in the Yankton, SD area spend on vehicle insurance?
About $17.3M a year, or $1,789 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 29 insurance agencies on map listings, it comes to $598K per agency. It is estimated from the incomes of the 9,695 households in the Yankton area and national spending patterns by income.
How does the Yankton, SD area compare with the U.S. for insurance agencies?
The Yankton area has 29.9 insurance agencies per 10,000 households, 92% above the U.S. rate of 15.6. Spending per agency is $598K, 52% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Yankton area would have about 14, against 29 on map listings. There is one business with payroll in the industry for every 510 households, against one for every 966 across the U.S. The official count fell 20.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Yankton, SD area growing?
Population estimates put the Yankton area at 23,635 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,695 households. Median household income in the Yankton area is $72,821, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Yankton area scores 21 for insurance agencies (low), #483 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Yankton area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Yankton area
Screening a site or an acquisition in the Yankton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.