Auto · Small-town market · North Dakota
Insurance agencies in the Williston, ND area
How the Williston, ND area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #270 of 537 scored small-town markets
#1 of 4 scored small-town markets based in North Dakota
- Listings
- 15
- 1 chain location (7%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $26.4M
- On vehicle insurance · $1,744 a household
- Spending per listing
- $1.8M
- 40% above the U.S.
- Listings per 10k households
- 9.9
- 37% below the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the insurance agencies around any address in the Williston area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Williston area spend about $26.4M a year on vehicle insurance, or $1,744 per household, 11% below the U.S. average. That works out to $1.8M per agency, 40% above the U.S. figure of $1.3M.
The Williston area has 15 insurance agencies on map listings as of September 2026. One of them (7%) is a chain location, against 21% across the U.S. Per 10,000 households, that is 9.9, 37% below the U.S. rate of 15.6.
In 2023, official counts showed 19 businesses with payroll in the Williston area classed as insurance agencies and brokerages. That is one for every 798 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of the Williston area grew 1.4%, slower than the U.S. (+3.1%). The Williston area scores 49 (lower middle) on the Groundwork market score for insurance agencies, ranking #270 of 537 scored small-town markets and #1 of 4 scored small-town markets based in North Dakota.
How the Williston area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williston area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 17.7 | 15.6 |
| Spending per listing | $1.8M | $994K | $1.3M |
| Households per official establishment | 798 | 512 | 966 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.0% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on vehicle insurance | $1,744 | $1,756 | $1,957 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 49 | 23 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 54
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 151 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Williston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Williston area
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for insurance agencies, numbered among those based in North Dakota, with the Williston area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Williston, ND | 49 | 15 | 9.9 | $1.8M | +1.4% | #270 of 537 |
| 2Dickinson, ND | 34 | 25 | 16.1 | $1.1M | +0.7% | #409 of 537 |
| 3Wahpeton, ND-MN | 20 | 21 | 22.1 | $830K | 0.0% | #487 of 537 |
| 4Jamestown, ND | 19 | 17 | 18.0 | $948K | −0.6% | #493 of 537 |
Other business types in the Williston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Williston, ND area?
Map listings as of September 2026 show 15 insurance agencies in the Williston area. One of them (7%) is a chain location. The listings count insurance agencies. Official counts show 19 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Williston, ND area spend on vehicle insurance?
About $26.4M a year, or $1,744 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 15 insurance agencies on map listings, it comes to $1.8M per agency. It is estimated from the incomes of the 15,154 households in the Williston area and national spending patterns by income.
How does the Williston, ND area compare with the U.S. for insurance agencies?
The Williston area has 9.9 insurance agencies per 10,000 households, 37% below the U.S. rate of 15.6. Spending per agency is $1.8M, 40% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Williston area would have about 21, against 15 on map listings. There is one business with payroll in the industry for every 798 households, against one for every 966 across the U.S.
How fast is the Williston, ND area growing?
Population estimates put the Williston area at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. Median household income in the Williston area is $85,595, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 1.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williston area scores 49 for insurance agencies (lower middle), #270 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williston area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Williston area
Screening a site or an acquisition in the Williston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.