Auto · County · Nebraska
Insurance agencies in Red Willow County, NE
How Red Willow County, NE compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 9 out of 100: Very low
Ranked #2,250 of 2,272 scored counties
#25 of 25 scored counties in Nebraska
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $8M
- On vehicle insurance · $1,773 a household
- Spending per listing
- $799K
- 36% below the U.S.
- Listings per 10k households
- 22.2
- 42% above the U.S.
- Population, 2025
- 10,307
- −3.5% since 2020
See the insurance agencies around any address in Red Willow County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Red Willow County is 9 (very low), #2,250 of 2,272 scored counties and #25 of 25 scored counties in Nebraska. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Red Willow County comes to about $8M a year: $1,773 per household, 9% below the U.S. average. Spread across 10 insurance agencies, that is $799K per agency, 36% below the U.S. figure of $1.3M.
There are 10 insurance agencies on map listings in Red Willow County as of September 2026. 2 of them (20%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 22.2, 42% above the U.S. rate of 15.6.
In 2023, official counts showed 12 businesses with payroll in Red Willow County classed as insurance agencies and brokerages. That is one for every 375 households, against one for every 966 across the U.S. Population estimates show Red Willow County declined 3.5% from 2020 to 2025, against +3.1% for the U.S.
How Red Willow County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Red Willow County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 20.4 | 15.6 |
| Spending per listing | $799K | $859K | $1.3M |
| Households per official establishment | 375 | 516 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.1% | −1.0% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $1,773 | $1,750 | $1,957 |
| Median household income | $63,697 | $76,475 | $80,734 |
| Groundwork market score | 9 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 12
- Employees, 2023
- 54
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for insurance agencies, numbered among those based in Nebraska, with Red Willow County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 51 | 83 | 11.2 | $1.6M | +9.0% | #1,069 of 2,272 |
| 2Saunders County, NE | 49 | 10 | 11.2 | $1.8M | +6.0% | #1,129 of 2,272 |
| 3Otoe County, NE | 42 | 8 | 12.5 | $1.6M | +3.9% | #1,383 of 2,272 |
| 4Cass County, NE | 37 | 18 | 16.6 | $1.2M | +3.9% | #1,573 of 2,272 |
| 5Dakota County, NE | 37 | 14 | 18.8 | $989K | +0.7% | #1,587 of 2,272 |
| 6Saline County, NE | 35 | 9 | 17.5 | $1.3M | +1.9% | #1,638 of 2,272 |
| 7Seward County, NE | 30 | 12 | 17.7 | $1.1M | +2.3% | #1,807 of 2,272 |
| 8Washington County, NE | 29 | 16 | 19.0 | $1.1M | +1.8% | #1,839 of 2,272 |
| 9Dawson County, NE | 28 | 17 | 18.6 | $1.1M | +1.5% | #1,867 of 2,272 |
| 10Platte County, NE | 28 | 26 | 19.0 | $981K | +3.9% | #1,871 of 2,272 |
| 25Red Willow County, NE | 9 | 10 | 22.2 | $799K | −3.5% | #2,250 of 2,272 |
Other business types in Red Willow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Red Willow County, NE?
As of September 2026, map listings count 10 insurance agencies in Red Willow County. 2 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 12 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Red Willow County, NE spend on vehicle insurance?
About $8M a year, or $1,773 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 10 insurance agencies on map listings, it comes to $799K per agency. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.
How does Red Willow County, NE compare with the U.S. for insurance agencies?
Red Willow County has 22.2 insurance agencies per 10,000 households, 42% above the U.S. rate of 15.6. Spending per agency is $799K, 36% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Red Willow County would have about 6, against 10 on map listings. There is one business with payroll in the industry for every 375 households, against one for every 966 across the U.S.
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County scores 9 for insurance agencies (very low), #2,250 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Red Willow County
Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.