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Insurance agencies in Madison County, NE
The insurance agencies in Madison County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #2,200 of 2,272 scored counties
#23 of 25 scored counties in Nebraska
- Listings
- 44
- 8 chain locations (18%)
- Official establishments
- 42
- −2.3% since 2019
- Household spending a year
- $24.2M
- On vehicle insurance · $1,675 a household
- Spending per listing
- $550K
- 56% below the U.S.
- Listings per 10k households
- 30.4
- 95% above the U.S.
- Population, 2025
- 36,106
- +1.6% since 2020
See the insurance agencies around any address in Madison County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Madison County is 14 (low), #2,200 of 2,272 scored counties and #23 of 25 scored counties in Nebraska. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 44 insurance agencies in Madison County. Chain locations make up 18% of them, against 21% across the U.S. That comes to 30.4 for every 10,000 households, 95% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Madison County comes to about $24.2M a year: $1,675 per household, 14% below the U.S. average. Spread across 44 insurance agencies, that is $550K per agency, 56% below the U.S. figure of $1.3M.
Official counts show 42 businesses with payroll classed as insurance agencies and brokerages in Madison County in 2023, down 2.3% from 2019. That is one for every 344 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as insurance agencies and brokerages in Madison County. Between 2020 and 2025, the population of Madison County grew 1.6%, slower than the U.S. (+3.1%).
How Madison County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.4 | 20.4 | 15.6 |
| Spending per listing | $550K | $859K | $1.3M |
| Households per official establishment | 344 | 516 | 966 |
| Official establishment growth, 2019–2023 | −2.3% | +0.1% | −1.0% |
| Population growth, 2020–2025 | +1.6% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $1,675 | $1,750 | $1,957 |
| Median household income | $63,128 | $76,475 | $80,734 |
| Groundwork market score | 14 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43 → 42−2.3% over the period
- Employees, 2023
- 128
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 448 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 36,106+1.6% since 2020
- Households
- 14,462
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 62
- Median household income
- $63,128+18.7% vs. 2015–2019, before inflation
- Average household income
- $87,535
- Median home value
- $208,500
- Jobs located here
- 21,019
- Daytime population
- 37,830Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for insurance agencies, numbered among those based in Nebraska, with Madison County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 51 | 83 | 11.2 | $1.6M | +9.0% | #1,069 of 2,272 |
| 2Saunders County, NE | 49 | 10 | 11.2 | $1.8M | +6.0% | #1,129 of 2,272 |
| 3Otoe County, NE | 42 | 8 | 12.5 | $1.6M | +3.9% | #1,383 of 2,272 |
| 4Cass County, NE | 37 | 18 | 16.6 | $1.2M | +3.9% | #1,573 of 2,272 |
| 5Dakota County, NE | 37 | 14 | 18.8 | $989K | +0.7% | #1,587 of 2,272 |
| 6Saline County, NE | 35 | 9 | 17.5 | $1.3M | +1.9% | #1,638 of 2,272 |
| 7Seward County, NE | 30 | 12 | 17.7 | $1.1M | +2.3% | #1,807 of 2,272 |
| 8Washington County, NE | 29 | 16 | 19.0 | $1.1M | +1.8% | #1,839 of 2,272 |
| 9Dawson County, NE | 28 | 17 | 18.6 | $1.1M | +1.5% | #1,867 of 2,272 |
| 10Platte County, NE | 28 | 26 | 19.0 | $981K | +3.9% | #1,871 of 2,272 |
| 23Madison County, NE | 14 | 44 | 30.4 | $550K | +1.6% | #2,200 of 2,272 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Madison County, NE?
Madison County has 44 insurance agencies on map listings as of September 2026. 8 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 42 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.3% from 2019.
How much do households in Madison County, NE spend on vehicle insurance?
About $24.2M a year, or $1,675 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 44 insurance agencies on map listings, it comes to $550K per agency. It is estimated from the incomes of the 14,462 households in Madison County and national spending patterns by income.
How does Madison County, NE compare with the U.S. for insurance agencies?
Madison County has 30.4 insurance agencies per 10,000 households, 95% above the U.S. rate of 15.6. Spending per agency is $550K, 56% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Madison County would have about 19, against 44 on map listings. There is one business with payroll in the industry for every 344 households, against one for every 966 across the U.S. The official count fell 2.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is Madison County, NE growing?
Population estimates put Madison County at 36,106 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,462 households. The median household income in Madison County is $63,128 a year, 22% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 14 for insurance agencies (low), #2,200 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.