Auto · Small-town market · Nebraska
Insurance agencies in the Columbus, NE area
How the Columbus, NE area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #400 of 537 scored small-town markets
#1 of 9 scored small-town markets based in Nebraska
- Listings
- 30
- 7 chain locations (23%)
- Official establishments
- 40
- +17.7% since 2019
- Household spending a year
- $33M
- On vehicle insurance · $1,898 a household
- Spending per listing
- $1.1M
- 13% below the U.S.
- Listings per 10k households
- 17.3
- 11% above the U.S.
- Population, 2025
- 46,583
- +3.8% since 2020
See the insurance agencies around any address in the Columbus area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 30 insurance agencies in the Columbus area. Chain locations make up 23% of them, against 21% across the U.S. That comes to 17.3 for every 10,000 households, 11% above the U.S. rate of 15.6.
Households in the Columbus area spend about $33M a year on vehicle insurance, or $1,898 per household, 3% below the U.S. average. Spread across 30 insurance agencies, that is $1.1M per agency, 13% below the U.S. figure of $1.3M.
In 2023, official counts showed 40 businesses with payroll in the Columbus area classed as insurance agencies and brokerages, up 17.7% from 2019. That is one for every 434 households, against one for every 966 across the U.S.
Population estimates show the Columbus area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). For insurance agencies, the Columbus area has a Groundwork market score of 35 (lower middle): #400 of 537 scored small-town markets and #1 of 9 scored small-town markets based in Nebraska.
How the Columbus area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Columbus area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 20.4 | 15.6 |
| Spending per listing | $1.1M | $859K | $1.3M |
| Households per official establishment | 434 | 516 | 966 |
| Official establishment growth, 2019–2023 | +17.7% | +0.1% | −1.0% |
| Population growth, 2020–2025 | +3.8% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $1,898 | $1,750 | $1,957 |
| Median household income | $75,378 | $76,475 | $80,734 |
| Groundwork market score | 35 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40+17.7% over the period
- Employees, 2023
- 106
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 307 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Columbus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Columbus area
- Population, 2025 estimate
- 46,583+3.8% since 2020
- Households
- 17,365
- Median age
- 37.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 1,087 sq. mi.
- People per square mile
- 42
- Median household income
- $75,378
- Average household income
- $93,046
- Median home value
- $210,600
- Jobs located here
- 25,969
- Daytime population
- 46,840Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Columbus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for insurance agencies, numbered among those based in Nebraska, with the Columbus area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 35 | 30 | 17.3 | $1.1M | +3.8% | #400 of 537 |
| 2Lexington, NE | 33 | 17 | 17.0 | $1.2M | +1.1% | #419 of 537 |
| 3Beatrice, NE | 28 | 17 | 18.2 | $1M | +0.2% | #444 of 537 |
| 4Fremont, NE | 27 | 36 | 23.7 | $779K | +2.6% | #454 of 537 |
| 5Kearney, NE | 25 | 54 | 23.7 | $789K | +1.9% | #467 of 537 |
| 6Hastings, NE | 21 | 41 | 24.0 | $792K | −0.2% | #482 of 537 |
| 7Norfolk, NE | 20 | 51 | 26.0 | $693K | +1.1% | #490 of 537 |
| 8Scottsbluff, NE | 17 | 30 | 19.5 | $898K | −1.2% | #508 of 537 |
| 9North Platte, NE | 17 | 37 | 24.4 | $754K | −3.6% | #509 of 537 |
Other business types in the Columbus area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Columbus, NE area?
There are 30 insurance agencies on map listings in the Columbus area as of September 2026. 7 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 40 businesses with payroll classed as insurance agencies and brokerages in 2023, up 17.7% from 2019.
How much do households in the Columbus, NE area spend on vehicle insurance?
About $33M a year, or $1,898 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 30 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 17,365 households in the Columbus area and national spending patterns by income.
How does the Columbus, NE area compare with the U.S. for insurance agencies?
The Columbus area has 17.3 insurance agencies per 10,000 households, 11% above the U.S. rate of 15.6. Spending per agency is $1.1M, 13% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Columbus area would have about 26, against 30 on map listings. There is one business with payroll in the industry for every 434 households, against one for every 966 across the U.S. The official count rose 17.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Columbus, NE area growing?
Population estimates put the Columbus area at 46,583 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 17,365 households. The median household income in the Columbus area is $75,378 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbus area scores 35 for insurance agencies (lower middle), #400 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Columbus area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Columbus area
Screening a site or an acquisition in the Columbus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.