Auto · County · Minnesota
Insurance agencies in Watonwan County, MN
The insurance agencies in Watonwan County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,828 of 2,272 scored counties
#35 of 66 scored counties in Minnesota
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $8.1M
- On vehicle insurance · $1,918 a household
- Spending per listing
- $1.2M
- 8% below the U.S.
- Listings per 10k households
- 16.6
- 6% above the U.S.
- Population, 2025
- 11,459
- +2.0% since 2020
See the insurance agencies around any address in Watonwan County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Watonwan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Watonwan County is 29 (lower middle), #1,828 of 2,272 scored counties and #35 of 66 scored counties in Minnesota. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 insurance agencies in Watonwan County. None of them are chain locations, against 21% across the U.S. That is 16.6 per 10,000 households, 6% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Watonwan County comes to about $8.1M a year: $1,918 per household, 2% below the U.S. average. Spread across 7 insurance agencies, that is $1.2M per agency, 8% below the U.S. figure of $1.3M.
In 2023, official counts showed 9 businesses with payroll in Watonwan County classed as insurance agencies and brokerages. That is one for every 470 households, against one for every 966 across the U.S. Population estimates show Watonwan County grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%).
How Watonwan County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watonwan County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.6 | 17.3 | 15.6 |
| Spending per listing | $1.2M | $951K | $1.3M |
| Households per official establishment | 470 | 737 | 966 |
| Official establishment growth, 2019–2023 | n/a | −2.3% | −1.0% |
| Population growth, 2020–2025 | +2.0% | +2.1% | +3.1% |
| Spending per household on vehicle insurance | $1,918 | $1,649 | $1,957 |
| Median household income | $71,699 | $89,062 | $80,734 |
| Groundwork market score | 29 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 9
- Employees, 2023
- 28
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Watonwan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Watonwan County
- Population, 2025 estimate
- 11,459+2.0% since 2020
- Households
- 4,227
- Median age
- 40.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 435 sq. mi.
- People per square mile
- 26
- Median household income
- $71,699+32.6% vs. 2015–2019, before inflation
- Average household income
- $93,447
- Median home value
- $162,400
- Jobs located here
- 4,626
- Daytime population
- 10,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Watonwan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Watonwan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for insurance agencies, numbered among those based in Minnesota, with Watonwan County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, MN | 75 | 5 | 3.9 | $4.7M | +4.2% | #326 of 2,272 |
| 2Isanti County, MN | 70 | 18 | 11.0 | $1.8M | +7.3% | #479 of 2,272 |
| 3Pine County, MN | 69 | 12 | 9.7 | $2M | +5.5% | #504 of 2,272 |
| 4Kanabec County, MN | 65 | 8 | 12.2 | $1.7M | +3.6% | #630 of 2,272 |
| 5Chisago County, MN | 62 | 20 | 9.4 | $2.1M | +4.3% | #719 of 2,272 |
| 6Aitkin County, MN | 61 | 6 | 8.3 | $2.1M | +3.5% | #748 of 2,272 |
| 7Sherburne County, MN | 59 | 36 | 10.1 | $1.9M | +6.8% | #801 of 2,272 |
| 8Mille Lacs County, MN | 56 | 13 | 12.2 | $1.6M | +4.8% | #917 of 2,272 |
| 9Dodge County, MN | 50 | 10 | 12.4 | $1.6M | +2.3% | #1,107 of 2,272 |
| 10Wright County, MN | 48 | 81 | 15.0 | $1.3M | +11.1% | #1,196 of 2,272 |
| 35Watonwan County, MN | 29 | 7 | 16.6 | $1.2M | +2.0% | #1,828 of 2,272 |
Other business types in Watonwan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Watonwan County, MN?
There are 7 insurance agencies on map listings in Watonwan County as of September 2026. None of them are chain locations. The listings count insurance agencies. Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Watonwan County, MN spend on vehicle insurance?
About $8.1M a year, or $1,918 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 7 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 4,227 households in Watonwan County and national spending patterns by income.
How does Watonwan County, MN compare with the U.S. for insurance agencies?
Watonwan County has 16.6 insurance agencies per 10,000 households, 6% above the U.S. rate of 15.6. Spending per agency is $1.2M, 8% below the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending. There is one business with payroll in the industry for every 470 households, against one for every 966 across the U.S.
How fast is Watonwan County, MN growing?
Population estimates put Watonwan County at 11,459 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 4,227 households. The median household income in Watonwan County is $71,699 a year, 11% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Watonwan County scores 29 for insurance agencies (lower middle), #1,828 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Watonwan County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Watonwan County
Screening a site or an acquisition in Watonwan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Watonwan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.