Auto · Small-town market · Minnesota
Insurance agencies in the Brainerd, MN area
The insurance agencies in the Brainerd, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #308 of 537 scored small-town markets
#2 of 18 scored small-town markets based in Minnesota
- Listings
- 60
- 8 chain locations (13%)
- Official establishments
- 48
- +6.7% since 2019
- Household spending a year
- $75.1M
- On vehicle insurance · $1,776 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 14.2
- 9% below the U.S.
- Population, 2025
- 100,562
- +4.3% since 2020
See the insurance agencies around any address in the Brainerd area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brainerd area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Brainerd area comes to about $75.1M a year: $1,776 per household, 9% below the U.S. average. That is about $1.3M of household spending for each agency on map listings, in line with the U.S. figure of $1.3M.
There are 60 insurance agencies on map listings in the Brainerd area as of September 2026. Of those, 8 are chain locations, or 13%, against 21% across the U.S. Per 10,000 households, that is 14.2, 9% below the U.S. rate of 15.6.
Official counts show 48 businesses with payroll classed as insurance agencies and brokerages in the Brainerd area in 2023, up 6.7% from 2019. That is one for every 881 households, against one for every 966 across the U.S.
Population estimates show the Brainerd area grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). For insurance agencies, the Brainerd area has a Groundwork market score of 45 (lower middle): #308 of 537 scored small-town markets and #2 of 18 scored small-town markets based in Minnesota.
How the Brainerd area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brainerd area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 17.3 | 15.6 |
| Spending per listing | $1.3M | $951K | $1.3M |
| Households per official establishment | 881 | 737 | 966 |
| Official establishment growth, 2019–2023 | +6.7% | −2.3% | −1.0% |
| Population growth, 2020–2025 | +4.3% | +2.1% | +3.1% |
| Spending per household on vehicle insurance | $1,776 | $1,649 | $1,957 |
| Median household income | $71,384 | $89,062 | $80,734 |
| Groundwork market score | 45 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48+6.7% over the period
- Employees, 2023
- 164
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 608 chain locations
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Brainerd area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brainerd area
- Population, 2025 estimate
- 100,562+4.3% since 2020
- Households
- 42,276
- Median age
- 46.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 3,020 sq. mi.
- People per square mile
- 33
- Median household income
- $71,384+29.4% vs. 2015–2019, before inflation
- Average household income
- $93,780
- Median home value
- $301,000
- Jobs located here
- 39,612
- Daytime population
- 95,720Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brainerd area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Brainerd area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for insurance agencies, numbered among those based in Minnesota, with the Brainerd area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Rapids, MN | 51 | 22 | 11.9 | $1.5M | +0.9% | #255 of 537 |
| 2Brainerd, MN | 45 | 60 | 14.2 | $1.3M | +4.3% | #308 of 537 |
| 3Austin, MN | 45 | 23 | 14.6 | $1.2M | +2.3% | #309 of 537 |
| 4Detroit Lakes, MN | 39 | 20 | 13.9 | $1.4M | +0.9% | #360 of 537 |
| 5Albert Lea, MN | 38 | 16 | 12.5 | $1.4M | −1.5% | #365 of 537 |
| 6Faribault-Northfield, MN | 38 | 35 | 14.9 | $1.2M | +4.2% | #369 of 537 |
| 7Winona, MN | 37 | 32 | 15.8 | $1.1M | +1.8% | #385 of 537 |
| 8Bemidji, MN | 35 | 32 | 17.6 | $990K | +1.8% | #402 of 537 |
| 9Worthington, MN | 32 | 11 | 14.3 | $1.2M | +0.6% | #423 of 537 |
| 10Alexandria, MN | 28 | 39 | 22.3 | $797K | +2.6% | #447 of 537 |
Other business types in the Brainerd area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Brainerd, MN area?
As of September 2026, map listings count 60 insurance agencies in the Brainerd area. 8 of them (13%) are chain locations. The listings count insurance agencies. Official counts show 48 businesses with payroll classed as insurance agencies and brokerages in 2023, up 6.7% from 2019.
How much do households in the Brainerd, MN area spend on vehicle insurance?
About $75.1M a year, or $1,776 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 60 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 42,276 households in the Brainerd area and national spending patterns by income.
How does the Brainerd, MN area compare with the U.S. for insurance agencies?
The Brainerd area has 14.2 insurance agencies per 10,000 households, 9% below the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending. There is one business with payroll in the industry for every 881 households, against one for every 966 across the U.S. The official count rose 6.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Brainerd, MN area growing?
Population estimates put the Brainerd area at 100,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 42,276 households. Median household income in the Brainerd area is $71,384, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brainerd area scores 45 for insurance agencies (lower middle), #308 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brainerd area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Brainerd area
Screening a site or an acquisition in the Brainerd area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brainerd area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.