Auto · County · Minnesota
Insurance agencies in Goodhue County, MN
The insurance agencies in Goodhue County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #2,123 of 2,272 scored counties
#53 of 66 scored counties in Minnesota
- Listings
- 46
- 10 chain locations (22%)
- Official establishments
- 34
- +21.4% since 2019
- Household spending a year
- $34.9M
- On vehicle insurance · $1,771 a household
- Spending per listing
- $760K
- 40% below the U.S.
- Listings per 10k households
- 23.3
- 49% above the U.S.
- Population, 2025
- 48,195
- +1.3% since 2020
See the insurance agencies around any address in Goodhue County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Goodhue County scores 18 (low) on the Groundwork market score for insurance agencies, ranking #2,123 of 2,272 scored counties and #53 of 66 scored counties in Minnesota. That puts it in the bottom quarter of counties.
Households in Goodhue County spend about $34.9M a year on vehicle insurance, or $1,771 per household, 9% below the U.S. average. Spread across 46 insurance agencies, that is $760K per agency, 40% below the U.S. figure of $1.3M.
Goodhue County has 46 insurance agencies on map listings as of September 2026. Of those, 10 are chain locations, or 22%, against 21% across the U.S. That comes to 23.3 for every 10,000 households, 49% above the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Goodhue County was 34 in 2023, up 21.4% from 2019. That is one for every 580 households, against one for every 966 across the U.S. Population estimates put the population change in Goodhue County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%).
How Goodhue County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Goodhue County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.3 | 17.3 | 15.6 |
| Spending per listing | $760K | $951K | $1.3M |
| Households per official establishment | 580 | 737 | 966 |
| Official establishment growth, 2019–2023 | +21.4% | −2.3% | −1.0% |
| Population growth, 2020–2025 | +1.3% | +2.1% | +3.1% |
| Spending per household on vehicle insurance | $1,771 | $1,649 | $1,957 |
| Median household income | $84,171 | $89,062 | $80,734 |
| Groundwork market score | 18 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 34+21.4% over the period
- Employees, 2023
- 79
- Annual payroll, 2023
- $4.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4610 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Goodhue County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Goodhue County
- Population, 2025 estimate
- 48,195+1.3% since 2020
- Households
- 19,727
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 757 sq. mi.
- People per square mile
- 63
- Median household income
- $84,171+26.0% vs. 2015–2019, before inflation
- Average household income
- $102,161
- Median home value
- $285,100
- Jobs located here
- 19,843
- Daytime population
- 42,664Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Goodhue County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for insurance agencies, numbered among those based in Minnesota, with Goodhue County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, MN | 75 | 5 | 3.9 | $4.7M | +4.2% | #326 of 2,272 |
| 2Isanti County, MN | 70 | 18 | 11.0 | $1.8M | +7.3% | #479 of 2,272 |
| 3Pine County, MN | 69 | 12 | 9.7 | $2M | +5.5% | #504 of 2,272 |
| 4Kanabec County, MN | 65 | 8 | 12.2 | $1.7M | +3.6% | #630 of 2,272 |
| 5Chisago County, MN | 62 | 20 | 9.4 | $2.1M | +4.3% | #719 of 2,272 |
| 6Aitkin County, MN | 61 | 6 | 8.3 | $2.1M | +3.5% | #748 of 2,272 |
| 7Sherburne County, MN | 59 | 36 | 10.1 | $1.9M | +6.8% | #801 of 2,272 |
| 8Mille Lacs County, MN | 56 | 13 | 12.2 | $1.6M | +4.8% | #917 of 2,272 |
| 9Dodge County, MN | 50 | 10 | 12.4 | $1.6M | +2.3% | #1,107 of 2,272 |
| 10Wright County, MN | 48 | 81 | 15.0 | $1.3M | +11.1% | #1,196 of 2,272 |
| 53Goodhue County, MN | 18 | 46 | 23.3 | $760K | +1.3% | #2,123 of 2,272 |
Other business types in Goodhue County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Goodhue County, MN?
Map listings as of September 2026 show 46 insurance agencies in Goodhue County. 10 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 34 businesses with payroll classed as insurance agencies and brokerages in 2023, up 21.4% from 2019.
How much do households in Goodhue County, MN spend on vehicle insurance?
About $34.9M a year, or $1,771 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 46 insurance agencies on map listings, it comes to $760K per agency. It is estimated from the incomes of the 19,727 households in Goodhue County and national spending patterns by income.
How does Goodhue County, MN compare with the U.S. for insurance agencies?
Goodhue County has 23.3 insurance agencies per 10,000 households, 49% above the U.S. rate of 15.6. Spending per agency is $760K, 40% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Goodhue County would have about 28, against 46 on map listings. There is one business with payroll in the industry for every 580 households, against one for every 966 across the U.S. The official count rose 21.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Goodhue County, MN growing?
Population estimates put Goodhue County at 48,195 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. Median household income in Goodhue County is $84,171, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Goodhue County scores 18 for insurance agencies (low), #2,123 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Goodhue County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Goodhue County
Screening a site or an acquisition in Goodhue County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.