Auto · County · Kansas
Insurance agencies in Rice County, KS
The insurance agencies in Rice County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 9
- 4 chain locations (44%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $6.9M
- On vehicle insurance · $1,851 a household
- Spending per listing
- $764K
- 39% below the U.S.
- Listings per 10k households
- 24.2
- 55% above the U.S.
- Population, 2025
- 9,266
- −1.2% since 2020
See the insurance agencies around any address in Rice County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 insurance agencies in Rice County. Chain locations make up 44% of them, against 21% across the U.S. That is 24.2 per 10,000 households, 55% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Rice County comes to about $6.9M a year: $1,851 per household, 5% below the U.S. average. Spread across 9 insurance agencies, that is $764K per agency, 39% below the U.S. figure of $1.3M.
In 2023, official counts showed 9 businesses with payroll in Rice County classed as insurance agencies and brokerages. That is one for every 413 households, against one for every 966 across the U.S.
Population estimates show Rice County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Rice County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.2 | 21.8 | 15.6 |
| Spending per listing | $764K | $798K | $1.3M |
| Households per official establishment | 413 | 603 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | −1.0% |
| Population growth, 2020–2025 | −1.2% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,851 | $1,741 | $1,957 |
| Median household income | $63,925 | $74,275 | $80,734 |
| Groundwork market score | Not scored | 15 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 9
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 94 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 9,266−1.2% since 2020
- Households
- 3,714
- Median age
- 38.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 726 sq. mi.
- People per square mile
- 13
- Median household income
- $63,925
- Average household income
- $81,167
- Median home value
- $104,600
- Jobs located here
- 3,729
- Daytime population
- 8,950Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for insurance agencies, numbered among those based in Kansas, with Rice County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 57 | 35 | 11.6 | $1.6M | +3.2% | #880 of 2,272 |
| 2Wyandotte County, KS | 53 | 65 | 10.6 | $1.6M | +1.0% | #1,015 of 2,272 |
| 3Jefferson County, KS | 48 | 9 | 12.1 | $1.7M | −0.2% | #1,166 of 2,272 |
| 4Franklin County, KS | 47 | 19 | 18.3 | $1.1M | +1.1% | #1,235 of 2,272 |
| 5Harvey County, KS | 44 | 14 | 10.2 | $1.8M | −1.2% | #1,302 of 2,272 |
| 6Geary County, KS | 42 | 15 | 10.6 | $1.5M | −1.2% | #1,391 of 2,272 |
| 7Miami County, KS | 42 | 27 | 19.7 | $998K | +5.9% | #1,413 of 2,272 |
| 8Cherokee County, KS | 39 | 10 | 12.7 | $1.5M | −1.0% | #1,484 of 2,272 |
| 9Sumner County, KS | 38 | 16 | 17.8 | $1.1M | −0.1% | #1,547 of 2,272 |
| 10Douglas County, KS | 36 | 60 | 11.9 | $1.3M | +1.8% | #1,601 of 2,272 |
| Rice County, KS | Not scored | 9 | 24.2 | $764K | −1.2% |
Other business types in Rice County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Rice County, KS?
There are 9 insurance agencies on map listings in Rice County as of September 2026. 4 of them (44%) are chain locations. The listings count insurance agencies. Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Rice County, KS spend on vehicle insurance?
About $6.9M a year, or $1,851 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 9 insurance agencies on map listings, it comes to $764K per agency. It is estimated from the incomes of the 3,714 households in Rice County and national spending patterns by income.
How does Rice County, KS compare with the U.S. for insurance agencies?
Rice County has 24.2 insurance agencies per 10,000 households, 55% above the U.S. rate of 15.6. Spending per agency is $764K, 39% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Rice County would have about 6, against 9 on map listings. There is one business with payroll in the industry for every 413 households, against one for every 966 across the U.S.
How fast is Rice County, KS growing?
Population estimates put Rice County at 9,266 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 3,714 households. The median household income in Rice County is $63,925 a year, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.