Auto · County · Kansas
Insurance agencies in Riley County, KS
How Riley County, KS compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #2,050 of 2,272 scored counties
#20 of 38 scored counties in Kansas
- Listings
- 45
- 10 chain locations (22%)
- Official establishments
- 40
- +17.7% since 2019
- Household spending a year
- $45M
- On vehicle insurance · $1,623 a household
- Spending per listing
- $999K
- 20% below the U.S.
- Listings per 10k households
- 16.2
- 4% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the insurance agencies around any address in Riley County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Riley County has a Groundwork market score of 21 (low): #2,050 of 2,272 scored counties and #20 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
Households in Riley County spend about $45M a year on vehicle insurance, or $1,623 per household, 17% below the U.S. average. Spread across 45 insurance agencies, that is $999K per agency, 20% below the U.S. figure of $1.3M.
There are 45 insurance agencies on map listings in Riley County as of September 2026. Chain locations make up 22% of them, against 21% across the U.S. That comes to 16.2 for every 10,000 households, 4% above the U.S. rate of 15.6.
Official counts show 40 businesses with payroll classed as insurance agencies and brokerages in Riley County in 2023, up 17.7% from 2019. That is one for every 692 households, against one for every 966 across the U.S. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 21.8 | 15.6 |
| Spending per listing | $999K | $798K | $1.3M |
| Households per official establishment | 692 | 603 | 966 |
| Official establishment growth, 2019–2023 | +17.7% | −3.0% | −1.0% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,623 | $1,741 | $1,957 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 21 | 15 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 40+17.7% over the period
- Employees, 2023
- 101
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4510 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for insurance agencies, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 57 | 35 | 11.6 | $1.6M | +3.2% | #880 of 2,272 |
| 2Wyandotte County, KS | 53 | 65 | 10.6 | $1.6M | +1.0% | #1,015 of 2,272 |
| 3Jefferson County, KS | 48 | 9 | 12.1 | $1.7M | −0.2% | #1,166 of 2,272 |
| 4Franklin County, KS | 47 | 19 | 18.3 | $1.1M | +1.1% | #1,235 of 2,272 |
| 5Harvey County, KS | 44 | 14 | 10.2 | $1.8M | −1.2% | #1,302 of 2,272 |
| 6Geary County, KS | 42 | 15 | 10.6 | $1.5M | −1.2% | #1,391 of 2,272 |
| 7Miami County, KS | 42 | 27 | 19.7 | $998K | +5.9% | #1,413 of 2,272 |
| 8Cherokee County, KS | 39 | 10 | 12.7 | $1.5M | −1.0% | #1,484 of 2,272 |
| 9Sumner County, KS | 38 | 16 | 17.8 | $1.1M | −0.1% | #1,547 of 2,272 |
| 10Douglas County, KS | 36 | 60 | 11.9 | $1.3M | +1.8% | #1,601 of 2,272 |
| 20Riley County, KS | 21 | 45 | 16.2 | $999K | +0.8% | #2,050 of 2,272 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Riley County, KS?
As of September 2026, map listings count 45 insurance agencies in Riley County. 10 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 40 businesses with payroll classed as insurance agencies and brokerages in 2023, up 17.7% from 2019.
How much do households in Riley County, KS spend on vehicle insurance?
About $45M a year, or $1,623 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 45 insurance agencies on map listings, it comes to $999K per agency. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for insurance agencies?
Riley County has 16.2 insurance agencies per 10,000 households, 4% above the U.S. rate of 15.6. Spending per agency is $999K, 20% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Riley County would have about 36, against 45 on map listings. There is one business with payroll in the industry for every 692 households, against one for every 966 across the U.S. The official count rose 17.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 21 for insurance agencies (low), #2,050 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.