Auto · Small-town market · Kansas
Insurance agencies in the Great Bend, KS area
The insurance agencies in the Great Bend, KS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 10 out of 100: Low
Ranked #530 of 537 scored small-town markets
#12 of 13 scored small-town markets based in Kansas
- Listings
- 29
- 7 chain locations (24%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $17.5M
- On vehicle insurance · $1,690 a household
- Spending per listing
- $605K
- 52% below the U.S.
- Listings per 10k households
- 27.9
- 79% above the U.S.
- Population, 2025
- 24,790
- −2.5% since 2020
See the insurance agencies around any address in the Great Bend area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Great Bend area scores 10 (low) on the Groundwork market score for insurance agencies, ranking #530 of 537 scored small-town markets and #12 of 13 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 29 insurance agencies in the Great Bend area. Chain locations make up 24% of them, against 21% across the U.S. That is 27.9 per 10,000 households, 79% above the U.S. rate of 15.6.
At $1,690 per household (14% below the U.S. average), households in the Great Bend area spend about $17.5M a year on vehicle insurance. That works out to $605K per agency, 52% below the U.S. figure of $1.3M.
Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in the Great Bend area in 2023. That is one for every 649 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $260K has gone to businesses classed as insurance agencies and brokerages in the Great Bend area. Between 2020 and 2025, the population of the Great Bend area declined 2.5%, against +3.1% for the U.S.
How the Great Bend area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Great Bend area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.9 | 21.8 | 15.6 |
| Spending per listing | $605K | $798K | $1.3M |
| Households per official establishment | 649 | 603 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | −1.0% |
| Population growth, 2020–2025 | −2.5% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,690 | $1,741 | $1,957 |
| Median household income | $58,851 | $74,275 | $80,734 |
| Groundwork market score | 10 | 15 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 58
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 297 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $260K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Great Bend area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Great Bend area
- Population, 2025 estimate
- 24,790−2.5% since 2020
- Households
- 10,380
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 895 sq. mi.
- People per square mile
- 28
- Median household income
- $58,851+18.4% vs. 2015–2019, before inflation
- Average household income
- $78,743
- Median home value
- $126,400
- Jobs located here
- 11,401
- Daytime population
- 24,199Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Great Bend area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for insurance agencies, numbered among those based in Kansas, with the Great Bend area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa, KS | 51 | 19 | 18.3 | $1.1M | +1.1% | #260 of 537 |
| 2Pittsburg, KS | 28 | 31 | 19.6 | $860K | +0.1% | #446 of 537 |
| 3McPherson, KS | 23 | 24 | 19.7 | $946K | −0.4% | #475 of 537 |
| 4Dodge City, KS | 20 | 25 | 21.2 | $866K | −0.6% | #486 of 537 |
| 5Arkansas City-Winfield, KS | 20 | 30 | 22.4 | $785K | −0.4% | #488 of 537 |
| 6Hays, KS | 20 | 38 | 31.0 | $614K | +0.4% | #491 of 537 |
| 7Emporia, KS | 19 | 30 | 20.5 | $838K | +0.4% | #495 of 537 |
| 8Hutchinson, KS | 19 | 55 | 21.5 | $820K | −0.6% | #497 of 537 |
| 9Garden City, KS | 18 | 28 | 21.2 | $858K | −2.1% | #502 of 537 |
| 10Atchison, KS | 14 | 15 | 26.2 | $680K | −0.9% | #520 of 537 |
| 12Great Bend, KS | 10 | 29 | 27.9 | $605K | −2.5% | #530 of 537 |
Other business types in the Great Bend area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Great Bend, KS area?
There are 29 insurance agencies on map listings in the Great Bend area as of September 2026. 7 of them (24%) are chain locations. The listings count insurance agencies. Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Great Bend, KS area spend on vehicle insurance?
About $17.5M a year, or $1,690 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 29 insurance agencies on map listings, it comes to $605K per agency. It is estimated from the incomes of the 10,380 households in the Great Bend area and national spending patterns by income.
How does the Great Bend, KS area compare with the U.S. for insurance agencies?
The Great Bend area has 27.9 insurance agencies per 10,000 households, 79% above the U.S. rate of 15.6. Spending per agency is $605K, 52% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Great Bend area would have about 14, against 29 on map listings. There is one business with payroll in the industry for every 649 households, against one for every 966 across the U.S.
How fast is the Great Bend, KS area growing?
Population estimates put the Great Bend area at 24,790 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 10,380 households. The median household income in the Great Bend area is $58,851 a year, 27% below the U.S. median of $80,734. That rose 18.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Great Bend area scores 10 for insurance agencies (low), #530 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Great Bend area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Great Bend area
Screening a site or an acquisition in the Great Bend area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.