Auto · County · Kansas
Insurance agencies in Reno County, KS
Competitor counts, household spending and official business counts for insurance agencies in Reno County, KS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #2,163 of 2,272 scored counties
#26 of 38 scored counties in Kansas
- Listings
- 55
- 7 chain locations (13%)
- Official establishments
- 39
- −17.0% since 2019
- Household spending a year
- $45.1M
- On vehicle insurance · $1,762 a household
- Spending per listing
- $820K
- 35% below the U.S.
- Listings per 10k households
- 21.5
- 38% above the U.S.
- Population, 2025
- 61,539
- −0.6% since 2020
See the insurance agencies around any address in Reno County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Reno County is 16 (low), #2,163 of 2,272 scored counties and #26 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 55 insurance agencies in Reno County. 7 of them (13%) are chain locations, against 21% across the U.S. That is 21.5 per 10,000 households, 38% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Reno County comes to about $45.1M a year: $1,762 per household, 10% below the U.S. average. That works out to $820K per agency, 35% below the U.S. figure of $1.3M.
In 2023, official counts showed 39 businesses with payroll in Reno County classed as insurance agencies and brokerages, down 17.0% from 2019. That is one for every 656 households, against one for every 966 across the U.S. Population estimates show Reno County declined 0.6% from 2020 to 2025, against +3.1% for the U.S.
How Reno County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Reno County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.5 | 21.8 | 15.6 |
| Spending per listing | $820K | $798K | $1.3M |
| Households per official establishment | 656 | 603 | 966 |
| Official establishment growth, 2019–2023 | −17.0% | −3.0% | −1.0% |
| Population growth, 2020–2025 | −0.6% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,762 | $1,741 | $1,957 |
| Median household income | $60,645 | $74,275 | $80,734 |
| Groundwork market score | 16 | 15 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47 → 39−17.0% over the period
- Employees, 2023
- 177
- Annual payroll, 2023
- $10.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 557 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Reno County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Reno County
- Population, 2025 estimate
- 61,539−0.6% since 2020
- Households
- 25,592
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,255 sq. mi.
- People per square mile
- 49
- Median household income
- $60,645+21.5% vs. 2015–2019, before inflation
- Average household income
- $77,239
- Median home value
- $132,500
- Jobs located here
- 26,872
- Daytime population
- 60,463Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reno County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for insurance agencies, numbered among those based in Kansas, with Reno County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 57 | 35 | 11.6 | $1.6M | +3.2% | #880 of 2,272 |
| 2Wyandotte County, KS | 53 | 65 | 10.6 | $1.6M | +1.0% | #1,015 of 2,272 |
| 3Jefferson County, KS | 48 | 9 | 12.1 | $1.7M | −0.2% | #1,166 of 2,272 |
| 4Franklin County, KS | 47 | 19 | 18.3 | $1.1M | +1.1% | #1,235 of 2,272 |
| 5Harvey County, KS | 44 | 14 | 10.2 | $1.8M | −1.2% | #1,302 of 2,272 |
| 6Geary County, KS | 42 | 15 | 10.6 | $1.5M | −1.2% | #1,391 of 2,272 |
| 7Miami County, KS | 42 | 27 | 19.7 | $998K | +5.9% | #1,413 of 2,272 |
| 8Cherokee County, KS | 39 | 10 | 12.7 | $1.5M | −1.0% | #1,484 of 2,272 |
| 9Sumner County, KS | 38 | 16 | 17.8 | $1.1M | −0.1% | #1,547 of 2,272 |
| 10Douglas County, KS | 36 | 60 | 11.9 | $1.3M | +1.8% | #1,601 of 2,272 |
| 26Reno County, KS | 16 | 55 | 21.5 | $820K | −0.6% | #2,163 of 2,272 |
Other business types in Reno County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Reno County, KS?
There are 55 insurance agencies on map listings in Reno County as of September 2026. 7 of them (13%) are chain locations. The listings count insurance agencies. Official counts show 39 businesses with payroll classed as insurance agencies and brokerages in 2023, down 17.0% from 2019.
How much do households in Reno County, KS spend on vehicle insurance?
About $45.1M a year, or $1,762 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 55 insurance agencies on map listings, it comes to $820K per agency. It is estimated from the incomes of the 25,592 households in Reno County and national spending patterns by income.
How does Reno County, KS compare with the U.S. for insurance agencies?
Reno County has 21.5 insurance agencies per 10,000 households, 38% above the U.S. rate of 15.6. Spending per agency is $820K, 35% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Reno County would have about 36, against 55 on map listings. There is one business with payroll in the industry for every 656 households, against one for every 966 across the U.S. The official count fell 17.0% from 2019 to 2023, against −1.0% for the U.S.
How fast is Reno County, KS growing?
Population estimates put Reno County at 61,539 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 25,592 households. The median household income in Reno County is $60,645 a year, 25% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Reno County scores 16 for insurance agencies (low), #2,163 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reno County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Reno County
Screening a site or an acquisition in Reno County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.