Auto · Small-town market · Arkansas
Insurance agencies in the Forrest City, AR area
Competitor counts, household spending and official business counts for insurance agencies in the Forrest City, AR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #440 of 537 scored small-town markets
#13 of 14 scored small-town markets based in Arkansas
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $17.3M
- On vehicle insurance · $2,222 a household
- Spending per listing
- $1.2M
- 8% below the U.S.
- Listings per 10k households
- 19.3
- 24% above the U.S.
- Population, 2025
- 21,800
- −5.3% since 2020
See the insurance agencies around any address in the Forrest City area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Forrest City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Forrest City area scores 29 (lower middle) on the Groundwork market score for insurance agencies, ranking #440 of 537 scored small-town markets and #13 of 14 scored small-town markets based in Arkansas. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 15 insurance agencies in the Forrest City area. Chain locations make up 20% of them, against 21% across the U.S. That comes to 19.3 for every 10,000 households, 24% above the U.S. rate of 15.6.
Households in the Forrest City area spend about $17.3M a year on vehicle insurance, or $2,222 per household, 14% above the U.S. average. That is about $1.2M of household spending for each agency on map listings, 8% below the U.S. figure of $1.3M.
In 2023, official counts showed 10 businesses with payroll in the Forrest City area classed as insurance agencies and brokerages. That is one for every 778 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of the Forrest City area declined 5.3%, against +3.1% for the U.S.
How the Forrest City area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forrest City area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.3 | 17.9 | 15.6 |
| Spending per listing | $1.2M | $1.4M | $1.3M |
| Households per official establishment | 778 | 795 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.7% | −1.0% |
| Population growth, 2020–2025 | −5.3% | +3.3% | +3.1% |
| Spending per household on vehicle insurance | $2,222 | $2,473 | $1,957 |
| Median household income | $42,574 | $60,773 | $80,734 |
| Groundwork market score | 29 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 28
- Annual payroll, 2023
- $771K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Forrest City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Forrest City area
- Population, 2025 estimate
- 21,800−5.3% since 2020
- Households
- 7,783
- Median age
- 39.9
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 635 sq. mi.
- People per square mile
- 35
- Median household income
- $42,574+20.4% vs. 2015–2019, before inflation
- Average household income
- $58,099
- Median home value
- $90,900
- Jobs located here
- 6,530
- Daytime population
- 21,343Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Forrest City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Forrest City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for insurance agencies, numbered among those based in Arkansas, with the Forrest City area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Malvern, AR | 73 | 12 | 9.7 | $2.7M | +1.1% | #82 of 537 |
| 2Batesville, AR | 68 | 18 | 12.3 | $2.1M | +2.2% | #116 of 537 |
| 3Harrison, AR | 63 | 34 | 18.3 | $1.5M | +2.4% | #161 of 537 |
| 4Russellville, AR | 61 | 47 | 14.4 | $1.8M | +1.6% | #176 of 537 |
| 5Searcy, AR | 61 | 47 | 15.9 | $1.6M | +4.2% | #180 of 537 |
| 6Blytheville, AR | 60 | 18 | 11.6 | $1.9M | −6.7% | #189 of 537 |
| 7Paragould, AR | 56 | 32 | 17.8 | $1.3M | +3.4% | #213 of 537 |
| 8Camden, AR | 53 | 15 | 14.5 | $1.7M | −3.6% | #232 of 537 |
| 9Magnolia, AR | 52 | 14 | 16.6 | $1.6M | −3.7% | #246 of 537 |
| 10Pine Bluff, AR | 51 | 37 | 13.7 | $1.7M | −5.6% | #254 of 537 |
| 13Forrest City, AR | 29 | 15 | 19.3 | $1.2M | −5.3% | #440 of 537 |
Other business types in the Forrest City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Forrest City, AR area?
There are 15 insurance agencies on map listings in the Forrest City area as of September 2026. 3 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 10 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Forrest City, AR area spend on vehicle insurance?
About $17.3M a year, or $2,222 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 15 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 7,783 households in the Forrest City area and national spending patterns by income.
How does the Forrest City, AR area compare with the U.S. for insurance agencies?
The Forrest City area has 19.3 insurance agencies per 10,000 households, 24% above the U.S. rate of 15.6. Spending per agency is $1.2M, 8% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Forrest City area would have about 14, against 15 on map listings. There is one business with payroll in the industry for every 778 households, against one for every 966 across the U.S.
How fast is the Forrest City, AR area growing?
Population estimates put the Forrest City area at 21,800 people in 2025, down 5.3% since 2020, against +3.1% for the U.S. It has 7,783 households. The median household income in the Forrest City area is $42,574 a year, 47% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Forrest City area scores 29 for insurance agencies (lower middle), #440 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Forrest City area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Forrest City area
Screening a site or an acquisition in the Forrest City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Forrest City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.