Groundwork

Beauty and personal care · County · Maryland

Hair salons in Somerset County, MD

Competitor counts, household spending and official business counts for hair salons in Somerset County, MD, set against other counties and the U.S.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #568 of 2,339 scored counties
#8 of 24 scored counties in Maryland

Listings
9
1 chain location (11%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.6M
On personal care products and services · $788 a household
Spending per listing
$731K
70% above the U.S.
Listings per 10k households
10.8
54% below the U.S.
Population, 2025
24,973
+1.7% since 2020

See the hair salons around any address in Somerset County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Somerset County spend about $6.6M a year on personal care products and services, or $788 per household, 22% below the U.S. average. That works out to $731K per salon, 70% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 9 hair salons on map listings in Somerset County as of September 2026. One of them (11%) is a chain location, against 14% across the U.S. That is 10.8 per 10,000 households, 54% below the U.S. rate of 23.4.

Official counts don’t publish a figure for beauty salons in Somerset County, since they leave out counts under 3. Official counts list 50 one-person businesses without payroll.

Population estimates put the population change in Somerset County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For hair salons, Somerset County has a Groundwork market score of 62 (upper middle): #568 of 2,339 scored counties and #8 of 24 scored counties in Maryland. That puts it in the top quarter of counties.

How Somerset County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Somerset County, MD compared with Maryland and the U.S.
MeasureSomerset CountyMarylandU.S.
Listings per 10k households10.823.523.4
Spending per listing$731K$457K$430K
Households per official establishmentn/a1,5951,535
Official establishment growth, 2019–2023n/a+0.8%+6.0%
Population growth, 2020–2025+1.7%+1.4%+3.1%
Spending per household on personal care products and services$788$1,072$1,005
Median household income$64,943$103,678$80,734
Groundwork market score6250

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
50Businesses with no payroll
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Somerset County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Somerset County

Population, 2025 estimate
24,973+1.7% since 2020
Households
8,348
Median age
39.2
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
320 sq. mi.
People per square mile
78
Median household income
$64,943+71.8% vs. 2015–2019, before inflation
Average household income
$74,802
Median home value
$173,200
Jobs located here
5,954
Daytime population
21,976Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Somerset County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Hair salons across Maryland

Every Maryland market ranked →

The highest-scoring counties in Maryland for hair salons, numbered among those based in Maryland, with Somerset County marked.

Top counties in Maryland

Counties in Maryland ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Queen Anne’s County, MD773618.1$616K+8.8%#120 of 2,339
2Cecil County, MD706115.0$655K+3.2%#281 of 2,339
3Calvert County, MD684513.4$899K+1.7%#340 of 2,339
4Charles County, MD6814924.5$470K+5.9%#374 of 2,339
5Frederick County, MD6525023.9$487K+11.0%#461 of 2,339
6Montgomery County, MD6477319.9$611K+1.3%#483 of 2,339
7St. Mary’s County, MD648319.6$582K+2.4%#488 of 2,339
8Somerset County, MD62910.8$731K+1.7%#568 of 2,339
9Harford County, MD6219419.1$574K+2.0%#579 of 2,339
10Anne Arundel County, MD6247721.2$553K+1.7%#582 of 2,339

Other business types in Somerset County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Somerset County, MD?

As of September 2026, map listings count 9 hair salons in Somerset County. One of them (11%) is a chain location. The listings count hair and beauty salons. No official count is published for beauty salons in Somerset County: counts under 3 are left out. Official counts also show 50 one-person businesses without payroll.

How much do households in Somerset County, MD spend on personal care products and services?

About $6.6M a year, or $788 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 9 hair salons on map listings, it comes to $731K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 8,348 households in Somerset County and national spending patterns by income.

How does Somerset County, MD compare with the U.S. for hair salons?

Somerset County has 10.8 hair salons per 10,000 households, 54% below the U.S. rate of 23.4. Spending per salon is $731K, 70% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Somerset County would have about 15, against 9 on map listings.

How fast is Somerset County, MD growing?

Population estimates put Somerset County at 24,973 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,348 households. Median household income in Somerset County is $64,943, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 71.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Somerset County scores 62 for hair salons (upper middle), #568 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Somerset County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Somerset County

Screening a site or an acquisition in Somerset County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.